Published on May 31, 2014
NO . NAME MATRIC NUMBER 1 NASIHAH BINTI MOHD ALIAS 1130221 2 MUNIRAH BINTI MOHD RADZI 1130223 3 SITI FATIMAH BINTI YAMAN 1130224 4 NUR HIDAYAH BINTI ROFIEI 1130225 5 NUR AZIMAH BINTI MAD JAIS 1130226 6 SITI FAIRUS BINTI AGUSTI 1130228 7 MOHAMAD NAPIRI BIN HASAN 1130230 8 WAN NAWAWI BIN WAN ROSLI 1130232 9 NURHUDA BINTI MAT SOBERI 1130233 10 NOR LAILI BINTI MOHAMMAD 1130234
Company Name: Faury Jacket Sdn Bhd Jalan Pju 5/20D, The Strand, Kota Damansara, 47810 Kuala Lumpur Malaysia Our Branch Set Foot At Sogo, Kuala Lumpur TEL: 03- 2082798/03- 2082789 FAX: 03- 20827998 FACEBOOK: Fauryjacket
CHIEF EXECUTIVE MOHAMAD NAPIRI BIN HASAN MARKETING MANAGER MUNIRAH BT MOHD RADZI SITI FATIMAH BT YAMAN FINANCIAL MANAGER NUR AZIMAH BT MD JAIS NUR HUDA BT MAT SOBERI HUMAN RESOURCE MANAGER NOR LAILI BT MOHAMMAD NASIHAH BT MOHD ALIAS OPERATION MANAGER SITI FAIRUS BT AGUSTI NUR HIDAYAH BT ROFIEI DEPUTY CHIEF / RISK MANAGER / EXECUTIVE OFFICER WAN NAWAWI BIN WAN ROSLI
Company name’s FAURY SDN.BHD that produce jacket herbs. Main company located at Kuala Lumpur while our boutique at SOGO. Faury’s specialize in designing of cloth which can give benefit to our consumer based on our concept that is jacket herbs. Our total start-up cost RM 350,000 EXECUTIVE SUMMARY
Industry that we are focusing is the apparel industry specifically the jacket. Jacket has been a must-wear attire in many reasons such as for protecting us from the undesirable weather or to be stylish and dazzle. Instead of that, our company has created the jackets will a value-added in them in which they are very unique, special and rare as our jackets promotes health as well, as they contain 4 types of herbs and 3 types of flower fragrances. INDUSTRY ,TARGET CUSTOMER AND COMPETITOR ANALYSIS
Our target customerThe teenagers Businessmen/ Businesswomen Jackets’ Lovers!!
Burberry Offering the modern energy and style jackets. Long lasting and variety of designs and patterns Patagonia Offering the widest selection of outdoor gear and clothing for men, women, and kids, for Protection from cold and warmth also for comfort and protection. Universal Traveller One-stop travel store for all the travel needs. They have a lot of stock for thick jacket for winter. Suitable places to go for purchasing jackets if we want to go to the European country especially in winter.
STRENGTHS WEAKNESS The fabrics are highly quality and long lasting. Their prices for one jacket is more expensive compare to us. They have many outlet and store around Malaysia. They do not have trendy and colourful design liked us. They have big capital to create new designs and product. They do not accept any designs that the customer requires unlike us, we accept it. Well- known brand in Malaysia
COMPANY DESCRIPTION VISION: “ High quality jackets and customers satisfaction are our priority” MISSION: 1. Provide stylish and healthy jackets. 2. Offers reasonable price to our customers.
FINANCIALS GOALS: To survive and sustain in this apparel industry, our company targets on obtaining profits around 80% in a year. Working hard on getting the return of our capital which cost RM 350 000. NON- FINANCIAL GOALS: In three years ahead, we would struggle to enter the worldwide markets. Upgrading our designs and herbs as well as flowers fragrances that our company provided. Change the trends of people who just wearing the normal jackets to our healthy and aromatic jackets.
Partnership as an association of ten persons who function as owners of a business in aiming multiple profits. Involves a complete sharing in both the management and the liability of the business. Each of us invest RM 10,000 to build up this Faury Jackets Sdn. Bhd.
JACKETS WITH HERBS AND FLOWER FRAGRANCES There are four types of herbs which are Fennel, Fenu Greek, Thyme and cinnamon while the three flowers fragrances are lily, plumeria and lavender.
Types of our jacket 1:Sport Jacket 2:Unisex Varsity Jacket 3:Sleeve Jacket 4:Utility Jacket Each jacket we put variety of fragrance and herbs. The fragrance that we used in our jacket : Lavender,Lily and Plumeria. For the herbs we used : Thyme,Cinnamon,Fenu Greek and Fennel PRODUCT AND SERVICE DESCRIPTION
ADVANTAGES OF OUR CHOOSEN HERBS ADVANTAGES OF OUR CHOOSEN FRANGRANCES -Help flush out harmful toxins. -Can reduce bad breath and body odor -Relaxes repiratory muscle -Helps lower blood pressure -Keep calm and release stress. -Long lasting. -Able to raise-up our enthusiasm.
THE MATERIAL ARE VERY GOOD AND HAVE HIGH QUALITY. CONSISTS OF VARITIES OF COLORS AND DESIGNS PROMOTES HEALTH AND STYLISH SUITABLE TO WEAR AT ANY OCCASIONS. THE PRICES ARE VERY AFFORDABLE
BUYING BY POSTAGE:
* Open another boutique. * Find new idea for the design. * Find more good quality materials * Introduce our collection to the entire world.
MARKETING STRATEGY PRICE PROMOTION PRODUCTS LOCATION
PENETRATION PRICING PSYLOGICAL PRICING - Our jacket is new product in market. - This specialtyis it has herbs with aroma therapy that suitable for our health. - The price RM150 – RM200, compare to other regular jacket in market that cost RM250 and above. - We prove a detergent to wash the jacket without damage the fabric - The detergent only provide from our company. - We set the price of the detergent is RM49.99 without the jacket.
For jacket only, the price is RM150.00, and the detergent is RM49.99 We provide the package to our customer that buy our jacket with detergent just RM180.00 We give discount to our customer to attract them.
Our premise at Sogo shopping mall at Kuala Lumpur. SOGO KL DEPARTMENT STORE SDN. BHD., 190 JALAN TUNKU ABDUL RAHMAN, 50100 KUALA LUMPUR, WILAYAH PERSEKUTUAN, KUALA LUMPUR
Sogo is one of the favorite shopping mall among Malaysian and tourist. location is very strategic places for all people. apartment, flat, and many houses also situated around this area. - we choose a rainbow colour as the team colour of our premise that makes it look very attractive to people
- NEWSPAPER: we promote our goodness product, and also tell about our premise location make people easier to find out about our product provide our premise number to make people easy to contact us for order put our testimony comment to tell about the advantages of our product
BANNER RADIO make a banner to promote and advertise our product provide the image of the jacket, the contains, price, places and also phone number at the banner to all people. some radio broadcasting such as SABAH FM and HOT FM every Saturday and Sunday. tell about our product and also give the number of our premise and listen to our testimony in radio.
We promote our product using facebook http://www.facebook/fauryjacket. our official website www.fauryjacket.com. search at this website to know detail and can see the example of our jacket.
1. Demographic Our target market is university students and middle- class people from the range age of 20- 55 years old that always go to mall. Middle class people who are fully working are a big part of our majority of the population around Sogo area are middle-class income
2. Behavioural Segmentation most common population in Sogo are students, business people and tourist STUDENTS * buy our product because they like to spend their money on buying clothes. * easy to get influenced BUSINESS PEOPLE * always travelled * buy our jacket as their major necessity while travelling abroad * do not bother about the price because they prefer quality rather than price.
ITEMS AMOUNT (RM) Licence Fee 20,000 Purchase Deposit 30,000 Advertising Fee 40,000 Consulting Fee 1,312 Renovation 20,000 Equipment 100,000 Signage, Menu Board, Bunting, Flyer, Sticker, etc. 6000 Rental Deposit 10,000 Total start-up cost 227312