Presentatie Peter Hazenberg, Mindshare

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Information about Presentatie Peter Hazenberg, Mindshare
Social Media

Published on March 12, 2014

Author: SumitMehra3

Source: slideshare.net

Online Tools Consument & Maatschappij “It all starts and ends with media’ Peter Hazenberg 7 maart 2014

Social kreet Mindshare Nederland 2014 - HvA - 7 maart 20142 Alle logo’s

Agenda 3 1.Inleiding 2.Trends 3.Numbers 4.Original Thinking Framework 5.Best Practices Mindshare Nederland 2014 - HvA - 7 maart 2014

Professor Fogg

DOELSTELLING Mindshare Nederland 2014 - HvA - 7 maart 20145 Beinvloeding

Online tools & social media kunnen elk van de drie componenten beïnvloedden • Het kan mensen motiveren • Het kan gedrag makkelijker maken • Het kan gedrag op het juiste moment triggeren Mindshare Nederland 2014 - HvA - 7 maart 20146 Tools en mensen

Trends

Mindshare Nederland 2014 - HvA - 7 maart 20148 2014 “Het jaar van de connectiviteit, uitwiss elen van data en nog meer digitalisatie”

Mindshare Nederland 2014 - HvA - 7 maart 20149

Mindshare Nederland 2014 - HvA - 7 maart 201410

Mindshare Nederland 2014 - HvA - 7 maart 201411

12 Mindshare Nederland 2014 - HvA - 7 maart 2014

Nu weten we wel beter Mindshare Nederland 2014 - HvA - 7 maart 201413

Mindshare Nederland 2014 - HvA - 7 maart 201414

Mindshare Nederland 2014 - HvA - 7 maart 201415 Hardware Bron: GFK trends in digital media, dec. 2013 Bezit van smartphone met bijna 100% gestegen in 2,5 jaar en tablet-bezit gestegen met 883% in 2,5 jaar

16 Mindshare Nederland 2014 - HvA - 7 maart 2014

Wie van jullie gebruikt WhatsApp niet meer? Mindshare Nederland 2014 - HvA - 7 maart 201417

Mindshare Nederland 2014 - HvA - 7 maart 201418

Mindshare Nederland 2014 - HvA - 7 maart 201419

Mindshare Nederland 2014 - HvA - 7 maart 201420

Nu weten we wel beter De laatste generaties hebben nooit in een wereld zonder geleefd Mindshare Nederland 2014 - HvA - 7 maart 201421 Crowdfunding Dekker vd Vegt in Nijmegen ‘meest succesvolle ooit’ $1billion in pledges and counting: How Kickstarter transformed crowdfunding

Mindshare Nederland 2014 - HvA - 7 maart 201422

The real benefits van Consumer Centricity 23 Mindshare Nederland 2014 - HvA - 7 maart 2014

Numbers

Mindshare Nederland 2014 - HvA - 7 maart 201425 100% Social stijgt…

GEBRUIK VERDEELT ZICH EN NEEMT AF Mindshare Nederland 2014 - HvA - 7 maart 201426

Mindshare Nederland 2014 - HvA - 7 maart 201427 6% 21% 81% 21% 2%

Vertrouwen in Social Media daalt drastisch This slide can contain either text or an object. To insert an object, such as a SmartArt diagram or a video, delete the text and you will see the necessary icons. • Do not insert charts/graphs or images into this layout. Several customised image and chart layouts are available. Notice that chart layouts to not use the brand zone that appears at the bottom of this slide • To change text levels, on the Home tab, in the Paragraph group, click the Increase List Level and Decrease List Level buttons. Or, press Alt+Shift+Left or Right arrow • Using Tab and Shift+Tab to change levels will only work if you current text level contains a bullet Mindshare Nederland 2014 - HvA - 7 maart 201428

Customer Journey 29 De rol van social; van purchase, tot experience en advocacy Mindshare Nederland 2014 - HvA - 7 maart 2014

Mindshare Nederland 2014 - HvA - 7 maart 201430

Mindshare Nederland 2014 - HvA - 7 maart 201431

Original Thinking Framework

From big data to your data Mindshare Nederland 2014 - HvA - 7 maart 201433

Totaal inzicht media data voor optimalisatie 34 Earned Media Value Mindshare Nederland 2014 - HvA - 7 maart 2014

Original Thinking Framework

Original Thing Framework – Strategie Social focus on strategy 37 Mindshare Nederland 2014 - HvA - 7 maart 2014 Business Objectives Marketing Objectives Communication Objectives Other client relevant Objectives Social Business Objectives

Original Thing Framework – Media Social focus -doelgroep, media, planning en optimalisatie 38 Mindshare Nederland 2014 - HvA - 7 maart 2014

Kanaal en doelgroep segmentatie Targeting en re-targeting* ING segmentatie based 39 Klant segmentatie *Twitter retargeting mogelijkheden door cookies Mindshare Nederland 2014 - HvA - 7 maart 2014

Content is key Relevantie Content Data base Mindshare Nederland 2014 - HvA - 7 maart 201440

Influencer Marketing Influencers, bloggers, vloggerz, BN-ers ….. Mindshare Nederland 2014 - HvA - 7 maart 201441

Magazines Radio TVC BUZZ TVC flight 2 Outdoor Outdoor Internet Youtube kanaal Internet advertorial Mindshare Nederland 2014 - HvA - 7 maart 201442

Mindshare Nederland 2014 - HvA - 7 maart 201443

Examples

45 Mindshare Nederland 2014 - HvA - 7 maart 2014

KLM KLM Customer support: • 24/7 • 7 talen • 30 minuten response tijd • Oplossing binnen 12 uur • Te bereiken via: • E-mail, Facebook en Twitter Mindshare Nederland 2014 - HvA - 7 maart 201446

Social Business Level binnen de organisatie Mindshare Nederland 2014 - HvA - 7 maart 20144747

Index Facebook > 48 Mindshare Nederland 2014 - HvA - 7 maart 2014

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