Presentatie Fontys 200109 Public

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Information about Presentatie Fontys 200109 Public

Published on January 20, 2009

Author: MichielG

Source: slideshare.net

Description

A presentation about the changes in marketing and communication. Traditional media is not longer effective trough the rise of interactive social media. Brandingis changed.

Tenminste Houdbaar Tot: zie deksel! RECLAME OVER DATUM!

“MOVEMENTS ARE AT THE HEARTH OF CHANGE AND GROWTH…” Seth Godin, Meatball Sundea Veranderingen

SORRY!

ONTSLAGGOLF

Filmpje ‘Dramatic Swift in Marketing Reality http://www.vimeo.com/2753002

Michiel Gerbranda Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg

FEAR TRUST

<foto van advertentie>

Billboard

INFORMATIE KENNIS CULTUUR

WAAROM?!

CRISIS 108 miljoen (Q3) Bron: SPOT

Commercial EIFELL http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110

Commercial XS4ALL http://nl.youtube.com/watch?v=KWXSzQSdSOs

Organizing without organizations v “Here comes everybody”, Clay Shirky, 2008

Branding verandert

Networked Information Environment

POWERRRRR!

Filmpje ‘De Échte Ziggo’ http://nl.youtube.com/watch?v=d3ReDIjTctE

Filmpje ‘Ziggo is Kut’ http://nl.youtube.com/watch?v=6F3PahG8T1I 1.200 x bekeken

BELANGRIJKSTE MEDIUM

ONLINE TIJD VERDUBBELD

GROOT GROTER GROOTST

MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID

Share product images Customers who bought Share with friends this book also bought Average customer External reviews review Amazon.com sales rank 10/90 Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…

Enterprise 2.0

ORGANISEER JEZELF

PROFILEER JEZELF

WORD SOCIAAL

DON’T SELL PRODUCTS PEOPLE DO!

Q&A’s PERSONAL BLOGGING GRATIS BRANDING E-MAILINGS DIGITAAL FORA PLAZA’S MINDZ DNA EVENT BUSINESSMODEL SOFTWARE CIRKELS COACHING PRIVATE MINDZ|MONITOR LABELS WIKI’S BRANDED PLAZA’S WIDGETS TAGGING INTERNATIONAAL MINDZ|STYLE

Michiel Gerbranda MSc Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg

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