Premium Mobile and DSL Video with HEVC

50 %
50 %
Information about Premium Mobile and DSL Video with HEVC

Published on March 18, 2014

Author: CiscoSP360



Mobile and DSL carriers continue to experience bandwidth overload as the market continues to expand. HEVC is a “game changer’ by reducing required bandwidth between 30-40%, allowing mobile operators the flexibility to charge premium rates for additional picture quality (PQ).

HEVC Enabler for Premium Mobile and DSL Video March 2014

Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. Overview • New ‘hybrid’ TV Experience with premium live events enhancing the conventional VOD offering- creating differentiation, stickiness and enabling new business models. • Mobile devices proliferation opening up opportunity for rapid add of ‘eyeballs’ but with some unique challenges. • Mobile Architecture : User session based, good for long tail yet not optimized for live streaming (eMBMS coming). Long term multicast support essential. • Limited bandwidth so intelligent use of bandwidth (e.g. leveraging analytics) essential for the most efficient use of resources • Today 2 discrete networks i.e. Video (HE – Client) and a Mobile (Gi Node – Mobile): Success of Mobile Video requires one network with common understanding of policy, QoS, Analytics etc to ensure successful video service delivery. • E2E Architectural play required leveraging best in class elements of Video and Mobility – content acquisition, encoding, distribution and delivery – else technology disjoint in E2E Video chain

Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. • Today Video is the ‘data tsunami’ for Mobile • Picture Quality (PQ) is correlated to resolution (bit rate) : HD approx 2.5 Mbps • Lower the bandwidth significantly and maintain same PQ – ‘Game Changer’ • Increase the PQ, same bandwidth – ‘Game Changer’ • HEVC is the next generation Video Encoding technology that will offer 30-40% reduction in Bandwidth today, with a target of 50%+ in next 18 months • HD services now possible in 1.25 Mbps, Very good PQ for smartphones @ 600-800 kbps • HEVC opens up major new opportunities for Premium Mobile Video Services HEVC – One Key Element of the E2E Video Chain

Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Enabling Live HD experience on mobile networks Cisco AnyRes Live Video HEVC Compression Note 1: MB-SC: Broadcast Multicast Service Center IP DASH SDI Tablets / Mobiles 3G PC Tablets / Mobiles LTE PC Tablets / Mobiles Broadcast (eMBMS) Unicast (Regular OTT) CDN MB-SC1 Cisco AnyRes Live with very low bitrate video enabled by HEVC and DASH will feed either 3G networks or LTE (4G) networks HEVC Compression improves bandwidth efficiency by 40-50% Cisco AnyRes Live

Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco AnyRes Live HEVC & Adaptive bit rate encoding Resolution AVC (kbps) HEVC (kbps) Bitrate saving PC/ iPad / Galaxy S4 iPhone 4/5 Nokia N97 Premium Standard 1280x720 2500 1500 40% ✔ 1024x576 2000 1200 40% ✔ ✔ 960x540 1400 900 35% ✔ ✔ ✔ 640x360 1000 650 35% ✔ ✔ ✔ ✔ 480x270 600 420 30% ✔ ✔ 416x234 400 280 30% ✔ ✔ • Upgrade user experience with same BW • Reduce cell/network load – lowering BW • Expand existing wireline footprint to 17.5Mbps • Differentiate device types • Differentiate end-user experiences through intelligent clientsUse ABR to Use HEVC to

Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Dynamic Manifest file manipulation  Intelligent clients will receive default maximum ABR profiles per individual access technology  Leveraging Quantum Analytics, can throttle down the default maximum bitrate profile allowed by the manifest file  Adaptive Rate Limiting  Each ABR client operates on a fixed bandwidth pipe • Automatically adjust size of each pipe as ABR load changes • Also adjust pipe sizes to allow for clients that don’t use their full share  Dynamically add encoding profiles for Live events  Encoders will run with a standard set of profiles (e.g. 8) that cover non premium live events.  To support Live events, additional encoding resources would be ‘spun up’ in the cloud to add additional high quality profiles  Aligned with eMBMS use cases Cisco Thought Leadership : Advanced Live Video Delivery Resolution HEVC (kbps) Wifi 4G / LTE 3G 1280x720 3000 1280x720 2000 1280x720 1500 1024x576 1200 960x540 900 640x360 650 480x270 420 416x234 280 Manifestfilefor High-endSmartphoneortablet

Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Encoding expertise : significant in house experience in encoding and delivery of broadcast quality Video  In-house development of HEVC encoding technology optimized for challenging high value content – e.g. Sports  Industry leading Picture Quality – field proven (NFL, NBA, MLB)  Dense, cost effective solutions – SW / Cloud and HW based  Integration with multiple DRMs, Content Management, Advertising and distribution solutions Why Cisco for HEVC

Thank you.

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Is HEVC ready for prime time? -

Is HEVC ready for prime time? Tue, 09/17/2013 ... Meanwhile, viewers’ expectations have increased with regards to video quality, ...
Read more

HEVC: High-Efficiency Video Coding

• HEVC: High Efficiency Video Coding ... • Premium services (sports, live music, ... Bars venue, mobile
Read more

Is HEVC Ready for Prime Time? - HOME - Ateme

Is HEVC Ready for Prime Time? ... percent of TV over DSL users have ... The primary beneficiaries of improved quality through HEVC, will be mobile ...
Read more

The HEVC Promise - How Can Compression Standards Deliver ...

... How Can Compression Standards Deliver New Video ... HEVC will increase service reach for IPTV over DSL, ... where bandwidth is at a premium. HEVC ...
Read more


DSL, Kabel, Mobilfunk. 1&1 Premium Partner ... Xoro HRT 7620 FullHD HEVC DVBT/T2 ... nein • Common Interface: nein • PVR: USB • Video ...
Read more

Medialink Smart Home ML6500 STC 1 Card Premium HEVC 265 ...

Medialink Smart Home ML6500 STC 1 Card Premium HEVC 265 IPTV Full HD Combo Receiver. ... Video und Bilddateien ... (ermöglicht z.B. den Zugriff auf mobile ...
Read more

LTE, DSL, VDSL, DSL Tarife, Festnetz Tarife | Telekom

Hier finden Sie Informationen zu LTE, DSL, Entertain, Telekom Tarifen, Handytarifen und zu vielen Aktionsangeboten der Telekom.
Read more

VITEC: Portable Encoders - VITEC: Video Innovations ...

... mobile delivery and ISR ... VITEC’s family of portable encoders combine exceptional video ... Portable Encoders Sprint, Premium ...
Read more