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Premier Service for Home Sellers.

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Information about Premier Service for Home Sellers.
Business-Finance
mrs

Published on June 1, 2008

Author: MRMiller

Source: authorstream.com

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Slide 1: Mr. & Mrs. John Doe 1234 Main Street Anytown, ST 12345 Michael Miller PS Slide 2: Company Overview Since its founding as an independent agency in 1979, Metro Brokers has been a leader and an innovator in the way real estate is sold in the metro Atlanta area. Slide 3: My Mission To help you attain the highest possible price in the shortest amount of time with the least amount of stress and inconvenience as possible. Company Overview Credentials Licensed Real Estate Agent • Member of National Association of Realtors Member of Cobb Association of Realtors • Premier Service Trained • Member of GAMLS Member of FMLS Michael Miller, PS Slide 4: Premier Service® is an innovative way of doing business that sets us apart from our competitors while giving you the value and attention that you deserve. Our Premier Service training and experience ensures not only the success of your real estate transaction, but also the quality of your experience. What is Premier Service®? The Process of Premier Service ■ Listen to your needs. I will deliver a service experience based on your needs and desires. ■ Establish clear expectations. I will explain the roles I play in the sale of your home and how we will work together. ■ Commit in writing. I will sign a Service Commitment as my promise to deliver on those expectations. ■ Perform the service. I will deliver on my written commitment. ■ Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance. Company Overview Slide 5: As your Trusted Advisor, I will listen to your goals, recommend the right resources to help you reach them and share with you my experience and expertise. As your Skilled Negotiator, I will help you explore all options, respect your confidentiality and steadfastly represent your interests. As your Expert Facilitator, I will handle all the details and work to ensure that the sale I put together, stays together. My Roles Company Overview Slide 6: This commitment, which GMAC Real Estate Sales Associates give to their customers, pledges to serve as their Trusted Advisor, Skilled Negotiator and Expert FacilitatorSM. By signing this pledge, I am giving you my personal commitment to: Company Overview The Premier Service® Commitment Deliver a service experience based on your needs and wants Stay in touch with you and deliver the level of service you want Give you access to special programs and services that can deliver value and relieve the stress of buying or selling a home Make myself available to answer questions or concerns Make it my highest priority to deliver the caring customer service you deserve Slide 7: Company Overview The Premier Service® Survey Your opinion is important and your input is valued! Through the Premier Service program you will be asked to complete a survey conducted by an independent research company. The survey will enable us to document and track our performance and ensure a continued record of superior service that no other company can match. Slide 8: Company Overview Selling Your Home is a Complex Process Slide 9: Company Overview Selling Your Home is a Complex Process Slide 10: Company Overview Selling Your Home is a Complex Process Slide 11: As your Premier Service® provider, I pledge to provide access to goods and services that add value and reduce the stress of buying or selling a home. I fulfill that commitment with the special offers in HomeRewards®. Our trusted HomeRewards partners, successful, independent businesses, are also committed to take care of your needs while you are buying or selling a property ... and, once you’ve moved into your home. Auto Rentals Wireless Services Carpeting Moving Supplies Storage Facilities Home Furnishings and much more ... Company Overview Enjoy the Benefits of HomeRewards® Reduce Stress. Know Who to Trust. Save Time and Money. Slide 12: The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, access to expressways and public transportation are considerations. Pricing Study Critical Elements of a Sale Depending upon market conditions, it is the starting point from which to negotiate the actual price of a home. The actual market value is determined by what a buyer is willing to pay. The structural and mechanical integrity, as well as the upkeep and cosmetic appeal of a property affect a home price. Neutral décor, including floor and wall coverings, appliances and fixtures, offer the broadest appeal to buyers. Slide 13: The terms of a purchase can make or break the contract. House sale contingencies, closing dates and inclusion of accessories or fixtures should be handled clearly and up front in order to avoid any confusion that could affect the purchase. Pricing Study Critical Elements of a Sale Interest rates, competition, the economy and consumer confidence all influence the sale of a home. Each factor plays an important role in the ultimate sale price of a home. An offer to purchase must be tailored in response to market conditions. The right marketing plan will get your home sold more quickly and at a higher price. Strategic use of marketing resources including the internet, the broker network, advertising, direct mail and relocation are essential in achieving a successful sale. Slide 14: The triangle represents all potential buyers for a given home. The higher the price is on the triangle, the lower the percentage of buyers who will be interested. As the price increases toward the peak of the triangle, the number of buyers who are willing to pay a premium price for the home declines, until the buyers perceive that the price is so high that no prospects are attracted at all. As the asking price declines toward the base of the triangle, the home is perceived to be a “bargain,” and the number of potential buyers increases. Ideally, you should price your home in the range of actual fair market value. Pricing Study Positioning Your Home In the Marketplace Your sales associate can help you determine this range with a Comparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home. Slide 15: Many sellers think that an overpriced property simply can be reduced if it doesn’t sell. The danger with this is that by the time the property is finally reduced to its market value, it may have been on the market so long that buyers perceive it to be a tainted property. Buyers then question how long the home has been on the market and why it hasn’t sold. Their offer to purchase, based on that knowledge, may be below its actual value. Pricing Study The Drawbacks of an Overpriced Property As real estate agents, we use market research to arrive at a price that is realistic and fair to the seller and attractive to buyers. This process takes into account factors which include location, condition, market history and current activity. Slide 16: Sales agents are constantly on the alert for new properties to show to their active, qualified buyers. As a result, the majority of showings by sales agents on a new listing occurs when the house is first placed on the market. Once this group of agents and buyers has seen the property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best price during the first market exposure. Pricing Study Trying a Price for a Couple of Weeks Slide 17: Where Do Buyers Come From? To market your home effectively, it is important to know what sources buyers are using to find the homes they eventually buy. Marketing Program Newspaper 5% Friend/Neighbor 7% Home Builder 7% Knew the Seller 5% Home Magazine 2% Other 4% Real Estate Agent 39% Yard Sign 16% Internet 15% How We Will Market Your Home Your Marketing Plan Will target home buyers as well as other real estate agents Will be designed to give your home maximum exposure Will promote the most desirable features Will continue until your house is sold Source: 2004 National Association of Realtors Profile of Home Buyers and Sellers Slide 18: The GMAC Real Estate yard sign is the #2 source for attracting buyers MLS Listing Open Houses Just Listed Mailing Newsletter Marketing Program Targeting Home Buyers & Real Estate Sales Associates Slide 19: Among the web sites where your home will be featured: www.metrobrokers.com www.realtor.com receives 6.1 million unique visitors per month www.LetMikeSellit.com www.eleganthomes.com www.ajc.comWith these additional enhancements: Additional Property Photos. Virtual Tours. Marketing Program Internet While 90% of Buyers used a real estate agent in their search for a home, 74% of Buyers used the Internet in their search for a home. Slide 20: Display Ads Home Supplements Homes Magazines Marketing Program Advertising Slide 21: Activity. Marketing Program 30-Day Marketing Calendar Enter listing into MLS Sign Installed. Submit Ad Copy Highlight Sheet Completed. # Activity. # Activity. # Activity. Activity. Update Call Office Tour Area Realtor Tour. Listing Active on Website. # Activity. Open House. Sunday Herald Ad. Update Call. # Activity. # Activity. # Activity. # Activity. # Activity. # Activity. Update Call. # Activity. Homes Magazine Ad # Activity. # Activity. # Activity. # Activity. Update Call. # Activity. # Activity. # Activity. # Activity. # Activity. Slide 22: Whether it’s your home, vacation or investment property, as a member of a network of more than 1,300 GMAC Real Estate offices and over 22,000 Sales Associates, we are trained and committed to work together to meet all your real estate needs. I can connect you to another equally qualified and dedicated GMAC Real Estate Sales Associate with local expertise and a proven record of success and customer satisfaction. Marketing Program You've Got Agents in 50 States It is all part of the Premier Service® philosophy. GMAC Real Estate Sales Associates acting on your behalf as your Trusted Advisor, Skilled Negotiator and Expert Facilitator.SM Whether it’s you or someone you know, consider me your connection to a satisfying real estate experience. Slide 23: Home Ownership Services Services Available at MetroBrokers Metro Brokers Financial Metro Title Trust Closing/Title Services MetroBrokers Insurance Relocation Services Elegant Homes New Homes Commercial Property Business Brokerage MetroBrokers Wants to Be Your One Stop for all your Real Estate Needs Slide 24: As part of my role as your Trusted Advisor I can assist you by offering suggestions to help your home sell more quickly. It’s often hard to think of your home from a buyer’s point of view. What can make your home more inviting to buyers? Should you paint or replace carpeting? What should you do about the antique light fixture in the dining room? For instance, here are just a few of the many tips I have to make preparing your home for sale a little easier… Additional Information First Impressions Are Important Slide 25: The Approach The first few seconds of a showing can literally make or break a sale. Make certain that the first things to come into view are neat and attractive. The Entry The front entry area and door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone. The View Windows should be sparkling clean in order to maximize the light entering the home and to provide an inviting scene from the exterior. Keep curtains and drapes open whenever possible to achieve a bright, open effect. The Surroundings Spruce up, paint up, touch up faded or worn paint or papers on the walls and ceilings. This can create a drab effect through the interior and will leave an impression in the buyer’s mind that is hard to erase. The Furnishings A cluttered look makes every room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible. Additional Information First Impressions Are Important Slide 26: Additional Information First Impressions Are Important Storage One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging those items that remain. Bathrooms and Kitchen These areas should be clean and spotless. No matter how relaxed the buyers may be in their present home, they will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines! Fix The Little Things Loose door knobs, doors that don’t close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you’re selling your house. Little things undone can suggest neglect to a fussy buyer. For top dollar, it’s smart to fix these items. Shed Light on Dark Areas Whenever possible, make sure the lights are turned on in areas of the house that appear dark. Slide 27: Send Change of Address to: Post Office: give forwarding address Charge accounts, credit cards Subscriptions: notice requires several weeks Relatives and friends Don’t Forget: Bank: transfer funds, arrange check-cashing in new city Insurance: notify new location for coverage: life, health, fire, auto Automobile registration: transfer of car title registration if necessary; also driver’s license, city windshield sticker, motor club membership Utility companies: gas, light, water, telephone, perhaps fuel; get refund of deposits; arrange for immediate service in new location Route deliveries: laundry, newspaper, milk, diapers; changeover of services School records: ask for copies or transfer of children’s records Medical, dental, prescription histories: ask doctor and dentist for referrals, transfer needed prescriptions, eyeglasses, x-rays Church, club, civic organizations: transfer memberships, get letter of introduction Pets: ask about regulations for licenses, vaccinations Additional Information Checklist For Family Moving Slide 28: And be Sure to: Plan for special care needs of infants and children Empty freezer, plan use of foods Defrost freezer/refrigerator — place charcoal inside to dispel odors Have appliances serviced for moving Clean rugs or clothing before moving; have them wrapped for moving With your mover, check insurance coverage, packing and unpacking labor, arrival day, various shipping papers, method and time of expected payment And on Moving Day: Carry currency, jewelry, and documents yourself or use registered mail Plan for transporting pets Carry traveler’s checks for quick, available funds Let close friends or relatives know route and schedule you will travel, including overnight stops; use them as a message headquarters Double-check closets, drawers, shelves to be sure they are empty Leave all old keys needed by new tenant or owner with agent or Realtor Additional Information Checklist For Family Moving Slide 29: Company Overview I’m ready to put Premier Service® to work for you! My Mission To help you attain the highest possible price in the shortest amount of time with the least amount of stress and inconvenience as possible and be the key to opening a new chapter in you and your family’s life.

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