Practical Examples of Social Media for Non-Profits

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Information about Practical Examples of Social Media for Non-Profits

Published on January 26, 2009

Author: laural2979

Source: slideshare.net

Practical Examples of Social Media for Non-Profits Laura Lacy Web Consultant TerpSys [email_address] www.linkedin.com/in/lauramlacy

What is Social Media? 06/07/09 Social Media

Where do you start? Listen Research Leverage Existing Tools 06/07/09 Social Media

Listen

Research

Leverage Existing Tools

Step 1: Listen Setup Google Alerts Search Technorati for blogs on your topic Search Del.icio.us to see how people are tagging your content Monitor Twitter with TweetScan 06/07/09 Social Media

Setup Google Alerts

Search Technorati for blogs on your topic

Search Del.icio.us to see how people are tagging your content

Monitor Twitter with TweetScan

Step 1: Listen Setup Google Alerts - http://www.google.com/alerts 06/07/09 Social Media

Setup Google Alerts - http://www.google.com/alerts

Step 1: Listen Search Technorati for blogs on your topic 06/07/09 Social Media

Search Technorati for blogs on your topic

Step 1: Listen Search Del.icio.us to see how people are tagging your content 06/07/09 Social Media

Search Del.icio.us to see how people are tagging your content

Step 1: Listen Monitor Twitter with TweetScan 06/07/09 Social Media

Monitor Twitter with TweetScan

Step 2: Research 06/07/09 Social Media

Research your constituents http://www.forrester.com/Groundswell/profile_tool.html 06/07/09 Social Media

http://www.forrester.com/Groundswell/profile_tool.html

Step 3: Leverage Existing Tools ASPCA Facebook Application 06/07/09 Social Media

ASPCA Facebook Application

ASPCA Facebook Application 06/07/09 Social Media

ASPCA Facebook Application - Results Installations: 31,672 Conversion Rate: 12.6% 06/07/09 Social Media

Installations: 31,672

Conversion Rate: 12.6%

Step 3: Leverage Existing Tools Charity: Water – Fundraising Through Twitter 06/07/09 Social Media

Charity: Water – Fundraising Through Twitter

Easy Ways to Start Create a Fan page on Facebook Create a special interest group on Linkedin Ask constituents to upload photos to a stream on Flickr Get started with Twitter 06/07/09 Social Media

Create a Fan page on Facebook

Create a special interest group on Linkedin

Ask constituents to upload photos to a stream on Flickr

Get started with Twitter

Closing Thoughts Have a goal Understand that participating in Social Media takes time Become personally involved - The most effective results are linked to an individual and not an organization Create valuable and interesting content often Think beyond traditional audiences 06/07/09 Social Media

Have a goal

Understand that participating in Social Media takes time

Become personally involved - The most effective results are linked to an individual and not an organization

Create valuable and interesting content often

Think beyond traditional audiences

Thank you Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy 06/07/09 Social Media

Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy

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