PR vs реклама

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Information about PR vs реклама
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Published on February 8, 2009

Author: sadalexa

Source: authorstream.com

Slide1:  ??????? PR ??… Slide2:  PR & ???????: Slide3:  PR & ????????? ???????? ??????? ?? PR: ???????? ?????????? (marketing mix) ???????? ??? ????????????, ???????? ? ????????????? ????????? (????????, ????????????, ???????????????, ???????, ???????????? ? ?????????????? ??????). ?????? ?? ???? ????? ????? ???????????? ????????? ? ????????????? ? ????????? (goodwill). ??????????? ????? ????? ????? ???????? ??????? PR, ?? ???????? ? ???????????? ??????? ????? ???????? ????? ??????????? ????????? ????????. ??? ????? ?????????? ????????? – ??? ??????????? ????????, ??????????????? ?????????????? ????? ?????????, ?????????????? ? ?????????????? ????????? ???????????. Slide4:  ??? ????? ??????????????????? ????? ????????????? ????????????, ??? ???????????? ??????? ? ?????. ???? ????????????? ? ???? ???????? ???????????? ??????? PR ??????????? (sales promotion) ??????? ? ????? ???????? ????????????? ?????, ?????? ??????????? ? ?????? ??????, ? ????? ? ??????-?????????? ??? ??????? ????? ??????? ?? ????? ??? ??? ????????? ??? ?????????? ?????? ?????? PR vs ??????????? ?????? Slide5:  ????? ???????, ??????????, ??? ? ???????, ? ????? ?????? ????? ???????? ??????? ?????????????; ? ?????? ???????, ??????? PR ?????? ???? ???????????, ???????????? ? ????????? ?? ??????? ??????????. ?????????? – ??? ????????????? ??????????, ???????????? ??? ????????? ????????? ?????-???? ????? ??????, ???????? ??? ?????????. PR & ?????????? Slide6:  ???????????? ??????? ?? ??, ????? ?? ????????? ??????? ??? ??????, ????????? ?????????, a PR ? ???????????? ??????? ?????? ? ?????????? ????????? ?????, ???????????, ??????? ? ?????. ?????? ????? «?????????» ? ?????? ?????? ???????????? ??????? ?????? ? ??????, ???????? ? ???????, ??????????? ? PR. ????????? (publicity) – ??? ????????? ????, ??? ?????????? ?????????? ????????? PR & publicity ??? - ????????? Slide7:  ??? ???? ?????????????, ??? ???????????? ??????????? ??????? ??? ??????. ???? ?????????????? ??????????????? ????? ???????????? ? ???????????????, ????????? ? ???? ?????? ? ??????? ????????? ????? ????????? ?????? ????? ?? ????? ???? ?????? ???????? ?????? ? ???????????? ????????? ????? ??????, ? ??? ????? ???????? ? ????????????? ????????? ?????????????? PR - ??? Slide8:  PR ?????????? ??????? ????????? ??????????? ??? ? ????? ????????? ????????????, ??? ? ? ?????????? ????? ? ??? ????? ????????? ???????????? ???????. ???? ????? ?? ??????????? ?? ?? ?????????. ?????? ???????? ?????? ? ????????? ? ??????????. ?? ?????? ???????????????, ? ?????????? ?????????? ?????. ??? ???? ????? ???????? ??????? ???????????????? ?????, ???????? ????????? ??????????? ????????? ?? ??????????, ?.?. ????????????? ????????? ?????????????? PR – ???… Slide9:  PR-???????????? ???????????? ??? ???????? ??? ????????? ? ?????????????? ?????????, ? ?? ?? ?????? ? ??????!

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