PR & Marketing Capabilities Presentation - Paul D. Warren

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Information about PR & Marketing Capabilities Presentation - Paul D. Warren

Published on February 6, 2009

Author: pdwarren

Source: slideshare.net

Description

My Credentials & Capabilities

INTRODUCING Paul D. Warren Public Relations & Marketing Executive Specializing in Internet Strategies & Weblicity ™ Please click screen to advance slides

Executive Summary 20 years in Consumer, Hi Tech & B2B PR & Marketing Agency & Corporate Positions Shandwick/Dorf & Stanton (Sharp Electronics)‏ Creamer Dickson Basford (DEC, Antares Alliance Group )‏ Fortune 500: ITT, IBM, Panasonic Small Business: MagnaTex International, MBT Partners Products & Services Promoted E-Commerce, Web Hosting, Corporate Web Sites Laptop Computers, Laser Printers, Storage Devices Networking Products, Videoconferencing, Software: ERP, Legacy-to-Client-Server Conversion Software, Database Mapping Software

20 years in Consumer, Hi Tech & B2B PR & Marketing

Agency & Corporate Positions

Shandwick/Dorf & Stanton (Sharp Electronics)‏

Creamer Dickson Basford (DEC, Antares Alliance Group )‏

Fortune 500: ITT, IBM, Panasonic

Small Business: MagnaTex International, MBT Partners

Products & Services Promoted

E-Commerce, Web Hosting, Corporate Web Sites

Laptop Computers, Laser Printers, Storage Devices

Networking Products, Videoconferencing,

Software: ERP, Legacy-to-Client-Server Conversion Software, Database Mapping Software

Executive Summary, continued Core Competencies Creativity  Entrepreneur Strategy  Media Maven: New Media, Traditional Media Media Relations  Writing/Editing Internet Knowledge Base (Marketing & Technology)‏

Core Competencies

Creativity  Entrepreneur

Strategy  Media Maven:

New Media, Traditional Media

Media Relations  Writing/Editing

Internet Knowledge Base (Marketing & Technology)‏

Services Provided         Strategic Business & Marketing Planning         Creative Concepting         Media/Analyst Relations         Publicity/Weblicity™ Campaigns         Product Launches         Trade Show Exhibit Management         Special Events         Marketing Seminars

        Strategic Business & Marketing Planning

        Creative Concepting

        Media/Analyst Relations

        Publicity/Weblicity™ Campaigns

        Product Launches

        Trade Show Exhibit Management

        Special Events

        Marketing Seminars

Client Business Results 4 Clients Became Acquisition Candidates Innovative Technology – Revenue Growth: $3M to $12M (1996-1998)‏ -- Acquired by Delta PLC, 1998 ICon International – Revenue Growth: $4M to $25M (1993-1995)‏ -- IPO, 1998 -- Acquired by Qwest Communications, 1998 Dialcom – Acquired by ITT Corporation, 1983 Bio-Gro Systems – Acquired by Waste Management, 1980

Innovative Technology – Revenue Growth: $3M to $12M (1996-1998)‏

-- Acquired by Delta PLC, 1998

ICon International – Revenue Growth: $4M to $25M (1993-1995)‏

-- IPO, 1998

-- Acquired by Qwest Communications, 1998

Dialcom – Acquired by ITT Corporation, 1983

Bio-Gro Systems – Acquired by Waste Management, 1980

Industry Specialties High Tech Industry Hardware Software Internet/Networking Marine Industry Sailing (companies, events)‏ Equipment Manufacturers/Sponsors Event Management (i.e., regattas, boat shows, seminars)‏

High Tech Industry

Hardware

Software

Internet/Networking

Marine Industry

Sailing (companies, events)‏

Equipment Manufacturers/Sponsors

Event Management (i.e., regattas, boat shows, seminars)‏

Current & Recent Clients FMS Purchasing, Clearwater, FL (Group Purchasing Service) Precision Images, LLC, Largo, FL (NDT, PCB Imaging) Aspen Interactive, St. Petersburg (Interactive Promotions) Siemens Information & Communications Networks , Boca Raton (Telephony & Data Products, Services) THOUGHT, Inc. , San Francisco (Database Mapping Software) Scala North America/Scala Business Solutions , Orlando (ERP, E-Commerce Software)‏ Innovative Technology , Brooksville, FL (Electrical Surge Suppression Products)‏ Antares Alliance Group , Dallas (Client-Server Software)‏ ICon International , New York (Sun Microsystems VAR, Internet Service Provider)‏

FMS Purchasing, Clearwater, FL (Group Purchasing Service)

Precision Images, LLC, Largo, FL (NDT, PCB Imaging)

Aspen Interactive, St. Petersburg (Interactive Promotions)

Siemens Information & Communications Networks , Boca Raton (Telephony & Data Products, Services)

THOUGHT, Inc. , San Francisco (Database Mapping Software)

Scala North America/Scala Business Solutions , Orlando (ERP, E-Commerce Software)‏

Innovative Technology , Brooksville, FL (Electrical Surge Suppression Products)‏

Antares Alliance Group , Dallas (Client-Server Software)‏

ICon International , New York (Sun Microsystems VAR, Internet Service Provider)‏

Testimonials “… Paul has been instrumental in designing and directing (our) public relations …” He has “proven himself to be an integral member of our marketing team .” Lynn Smith, VP-Marketing “ I was regularly impressed with your professionalism, thoroughness and knowledge of the computer industry. “ Bryant Bell, Marketing Director

“… Paul has been instrumental in designing and directing (our) public relations …” He has “proven himself to be an integral member of our marketing team .”

Lynn Smith, VP-Marketing

“ I was regularly impressed with your professionalism, thoroughness and knowledge of the computer industry. “

Bryant Bell, Marketing Director

Media Experience & Contacts Daily contacts with trade & business press Over 400 client story clippings during 10 month period (Innovative Technology)‏ Client story placements in Wall Street Journal , NY Times , Inc ., Ad Week , PC Week (just to drop a few more salient names) Work regularly from editorial calendars, MediaMap listings, and private media relations resources

Daily contacts with trade & business press

Over 400 client story clippings during 10 month period (Innovative Technology)‏

Client story placements in Wall Street Journal , NY Times , Inc ., Ad Week , PC Week (just to drop a few more salient names)

Work regularly from editorial calendars, MediaMap listings, and private media relations resources

Capabilities Evidence: Case Study #1 Client Scenario/Results Built marketing campaign through launch of Web site, online publicity, and e-mail promotions to meeting planners, corporate/non-profit executives, and event services vendors Google search page ranking of #1-10 according to various search terms. Publicity score w/feature position in “Entrepreneurs” slideshow on INC. Magazine Website. MEETINGS AFLOAT!

Client Scenario/Results

Built marketing campaign through launch of Web site, online publicity, and e-mail promotions to meeting planners, corporate/non-profit executives, and event services vendors

Google search page ranking of #1-10 according to various search terms.

Publicity score w/feature position in “Entrepreneurs” slideshow on INC. Magazine Website.

Capabilities Evidence: Case Study #2 Client Scenario/Results ICon Int’l Organized “ICon Night at the World Series”, a hospitality event for vendors, held at Mickey Mantle’s Sports Bar (NYC). Attendance = 125 guests. Featured Phil Rizzuto, Art Shamsky. Client reported closing over $1.5 Million in new sales in next month as a direct result of leads obtained during this event.

Client Scenario/Results

ICon Int’l Organized “ICon Night at the World Series”, a

hospitality event for vendors, held at Mickey

Mantle’s Sports Bar (NYC). Attendance = 125

guests. Featured Phil Rizzuto, Art Shamsky.

Client reported closing over $1.5 Million in new

sales in next month as a direct result of leads

obtained during this event.

Creativity Evidence: Case Study #3 Client Scenario/Results Scala NA Client’s software product was entered in evaluation/ awards competition at GartnerGroup trade show. However, as judging deadline neared, judges had not evaluated client’s products. I determined that Scala had been omitted from list of products given to judges. I contacted show’s management and arranged special demonstration of client’s product for the judges. Result: Scala won a “Best-in-Category” award.

Client Scenario/Results

Scala NA Client’s software product was entered in evaluation/ awards competition at GartnerGroup trade show.

However, as judging deadline neared, judges had

not evaluated client’s products.

I determined that Scala had been omitted from list of

products given to judges. I contacted show’s

management and arranged special demonstration of

client’s product for the judges.

Result: Scala won a “Best-in-Category” award.

How I Work Regular client contacts: Phone, e-mail, meetings, even videoconferencing Internet Time: Fast turnaround, “Get in the Game” approach No Surprises: Prior approval on major expenses, client review of all announcements, Creativity: Strive to achieve “the unusual” Honesty: “Tell it like it is, not how we’d like it”

Regular client contacts: Phone, e-mail, meetings, even videoconferencing

Internet Time: Fast turnaround, “Get in the Game” approach

No Surprises: Prior approval on major expenses, client review of all announcements,

Creativity: Strive to achieve “the unusual”

Honesty: “Tell it like it is, not how we’d like it”

The Next Steps Business/Marketing Plan Review Market Research Strategy Brainstorming PR Program Proposal Program Review/Acceptance Execute!

Business/Marketing Plan Review

Market Research

Strategy Brainstorming

PR Program Proposal

Program Review/Acceptance

Execute!

Benefits of PR Plan from Paul D. Warren Results! Account management by Senior Executive Low overhead = More bang for $$ Programs that WORK! Results! Results! Results!

Results!

Account management by Senior Executive

Low overhead = More bang for $$

Programs that WORK!

Results! Results! Results!

I Want to make YOU Famous!!

I

Want to make

YOU

Famous!!

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