PR(Evolution) Breakdown

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Information about PR(Evolution) Breakdown
Education

Published on January 22, 2009

Author: jacobsummers

Source: slideshare.net

Description

Presentation to the staff of the University of Alabama pitching PR(evolution).

PR(evolution) Building 21st Century Relationships “ The Breakdown of Social Media” ®Jessica Ayers | Jacob Summers

Introduction Review: PR plays an important role in our nation. Review: PR relies heavily on it’s tools. Review: Social Media is a new and necessary PR tool. Review: What IS Social Media? New: Breaking Down Social Media ®Jessica Ayers | Jacob Summers

Review: PR plays an important role in our nation.

Review: PR relies heavily on it’s tools.

Review: Social Media is a new and necessary PR tool.

Review: What IS Social Media?

New: Breaking Down Social Media

DEFINING SOCIAL MEDIA A category of online tools that is based on user participation and user-generated content. ®Jessica Ayers | Jacob Summers

A category of online tools that is based on user participation and user-generated content.

DEFINING SOCIAL MEDIA Online tools range in size, scope and function, according to target audience. Tools General Use Web Sites Blogs Social Bookmarks Social Networks Newsfeed Generators Status Updaters Gaming ®Jessica Ayers | Jacob Summers

Online tools range in size, scope and function, according to target audience.

Tools

General Use Web Sites

Blogs

Social Bookmarks

Social Networks

Newsfeed Generators

Status Updaters

Gaming

DEFINING SOCIAL MEDIA Simplified, most tools fall into one of these categories. Categories Social Networking Social Bookmarking Social Notification Social Event & Planning Social Communication Social Gaming ®Jessica Ayers | Jacob Summers

Simplified, most tools fall into one of these categories.

Categories

Social Networking

Social Bookmarking

Social Notification

Social Event & Planning

Social Communication

Social Gaming

DEFINING SOCIAL MEDIA Examples of Social Media ®Jessica Ayers | Jacob Summers

Examples of Social Media

DEFINING SOCIAL MEDIA Why social media? For Consumers To get a large scope of information, such as news To reach friends and family large distances away For quality diversified entertainment To work away from the office ®Jessica Ayers | Jacob Summers

Why social media?

For Consumers

To get a large scope of information, such as news

To reach friends and family large distances away

For quality diversified entertainment

To work away from the office

DEFINING SOCIAL MEDIA Why social media? For Producers To gather a large scope of information from users To gauge perception and popularity To correct misconceptions To interact with customers To reach target audiences otherwise not readily reachable ®Jessica Ayers | Jacob Summers

Why social media?

For Producers

To gather a large scope of information from users

To gauge perception and popularity

To correct misconceptions

To interact with customers

To reach target audiences otherwise not readily reachable

DEFINING SOCIAL MEDIA As a business, these sites serve… … to add new professional tools. … to help you gain a better understanding of the constantly changing national and global environment. ®Jessica Ayers | Jacob Summers

As a business, these sites serve…

… to add new professional tools.

… to help you gain a better understanding of the constantly changing national and global environment.

DEFINING SOCIAL MEDIA As a business, these sites serve… … to help you understand your users, consumers and newcomers. … to keep your perception fresh and vital to our economy – social media is a rapidly growing, evolving tool built for our rapidly growing, evolving communities. ®Jessica Ayers | Jacob Summers

As a business, these sites serve…

… to help you understand your users, consumers and newcomers.

… to keep your perception fresh and vital to our economy – social media is a rapidly growing, evolving tool built for our rapidly growing, evolving communities.

DEFINING SOCIAL MEDIA The Beauty to Users For any individual need, there is a compliant social media tool – each individual can have their own specialized social tool to sort through information however they want. This eliminates the trouble of matching IM clients, emails and websites. All of these still exist, but the individual – professional or personal – no longer has to deal with the trouble. ®Jessica Ayers | Jacob Summers

The Beauty to Users

For any individual need, there is a compliant social media tool – each individual can have their own specialized social tool to sort through information however they want. This eliminates the trouble of matching IM clients, emails and websites. All of these still exist, but the individual – professional or personal – no longer has to deal with the trouble.

DEFINING SOCIAL MEDIA The Beauty to You As a professional, this allows you to develop a tool to your specifications to gain access to thousands of users or more, and directly contact them on their terms and yours. ®Jessica Ayers | Jacob Summers

The Beauty to You

As a professional, this allows you to develop a tool to your specifications to gain access to thousands of users or more, and directly contact them on their terms and yours.

Review Networking Bookmarking Notification Event & Planning Communication Gaming ®Jessica Ayers | Jacob Summers Facebook, LinkedIn Google Reader Twitter Facebook, iCalendar AIM, Twitter, E-mail Blizzard, AIM QQ Games

Networking

Bookmarking

Notification

Event & Planning

Communication

Gaming

Facebook, LinkedIn

Google Reader

Twitter

Facebook, iCalendar

AIM, Twitter, E-mail

Blizzard, AIM QQ Games

For Next Time Our Divisions, for Simplification Closed Social Media Semi-Open Social Media Open Social Media Consolidation & Organizational Tools ®Jessica Ayers | Jacob Summers

Our Divisions, for Simplification

Closed Social Media

Semi-Open Social Media

Open Social Media

Consolidation & Organizational Tools

For Next Time Our Divisions, for Simplification Closed: Private Messages, IMs Semi-Open: Social Networks Open: Sites, Blogs Consolidation & Organizational Tools ®Jessica Ayers | Jacob Summers

Our Divisions, for Simplification

Closed: Private Messages, IMs

Semi-Open: Social Networks

Open: Sites, Blogs

Consolidation & Organizational Tools

For Next Time The Distinction: The distinction lies in levels of automatic privacy and ability to generate/find data from clients, tools and media in a public search engine. ®Jessica Ayers | Jacob Summers

The Distinction:

The distinction lies in levels of automatic privacy and ability to generate/find data from clients, tools and media in a public search engine.

Thank You. ®Jessica Ayers | Jacob Summers

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