#PR => #Community

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Information about #PR => #Community
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Published on February 27, 2014

Author: JXB1

Source: slideshare.net

Description

Public relations professionals can reap the benefits of managing an online community because of skills and expertise that they may or may not be exploiting.

#PR => #Community How PR Pro’s Can Reap the Benefits of Managing an Online Community Jake Wengroff JXB1 Social Business j@jxb1.com @JXB1Social S

You’re already doing community… S Managing lists and databases S Gathering stories and creating compelling content S Planning the dissemination of messages S Responding to one-on-one requests as they happen

Why not take it a step further? S Better understand your company’s or client’s customers S Discover new story angles and fine tune your PR messages to influencers S Gather success stories and case studies, for additional PR promotion S Understand how the community affects SEO, customer experience, and other digital marketing initiatives S Add fresh metrics – and ROI – to your efforts

And for some REAL extra credit… S Help in selecting the community vendor S Get certified on their platform S Speak at their regional or national conference S Work with engineering and help develop an app S Advise client services/customer care on proper community management S Actively participate in the sales process (commissions, anyone?)

A changing landscape…and career? S Community is still a new initiative in a lot of companies S Demonstrate that it’s not just for customer care S Market confusion still exists, serving as both a driver of and a restraint to adoption S Serve as an infomediary and deliver value

Join the Community Roundtable. Yes, there is a trade association for Community Managers. Participate in webinars, download research briefs, follow them on Twitter, @TheCR.

Follow the vendors. Show the vendors a little love – as their innovations are certainly driving the industry. [Note: I am not a direct customer of any of these companies.]

Thank you! Jake Wengroff JXB1 Social Business +1.917.952.6816 j@jxb1.com @JXB1Social

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