Published on February 27, 2014
#PR => #Community How PR Pro’s Can Reap the Benefits of Managing an Online Community Jake Wengroff JXB1 Social Business email@example.com @JXB1Social S
You’re already doing community… S Managing lists and databases S Gathering stories and creating compelling content S Planning the dissemination of messages S Responding to one-on-one requests as they happen
Why not take it a step further? S Better understand your company’s or client’s customers S Discover new story angles and fine tune your PR messages to influencers S Gather success stories and case studies, for additional PR promotion S Understand how the community affects SEO, customer experience, and other digital marketing initiatives S Add fresh metrics – and ROI – to your efforts
And for some REAL extra credit… S Help in selecting the community vendor S Get certified on their platform S Speak at their regional or national conference S Work with engineering and help develop an app S Advise client services/customer care on proper community management S Actively participate in the sales process (commissions, anyone?)
A changing landscape…and career? S Community is still a new initiative in a lot of companies S Demonstrate that it’s not just for customer care S Market confusion still exists, serving as both a driver of and a restraint to adoption S Serve as an infomediary and deliver value
Join the Community Roundtable. Yes, there is a trade association for Community Managers. Participate in webinars, download research briefs, follow them on Twitter, @TheCR.
Follow the vendors. Show the vendors a little love – as their innovations are certainly driving the industry. [Note: I am not a direct customer of any of these companies.]
Thank you! Jake Wengroff JXB1 Social Business +1.917.952.6816 firstname.lastname@example.org @JXB1Social
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
Transcripts - #PR => #Community. 1. #PR => #Community How PR Pro’s Can Reap the Benefits of Managing an Online Community Jake Wengroff JXB1 Social ...
See this Instagram photo by @crossfitchelsea • 86 likes
2 people with community on #ninepicsme. ... #xOcean #conceptor #curator #connector #PR #VIP #Journey #entertainment #community #creator #Japan #Minatoku # ...
How PR pro's can harness existing skills and expertise to manage an online community.
#community; #consumer; #creativedesign; #development; #digital; #editorial; ... #pr projects Digital Marketing For A Bespoke Menswear Label. Become A ...
PR for Barb🙌 #crossfitchattahoochee #crossfit #reebok #nike #community #strong #muscle #fitness #wod #snatch #cleanandjerk #gainz # ...
... friendly people I'll definitely come again @crossfitnordic #crossfit #crossfitnordic #community # ... Bei 40kg gestartet und mit nem PR ...
5 people with PR on #ninepicsme. Find them at https://ninepics.me/tags/PR
where the medium is the messages. Posts Tagged ‘#PR’ TheSocialCMO Tweets