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PR and Paid Media: Navigating the Blurred Lines

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Information about PR and Paid Media: Navigating the Blurred Lines
Marketing

Published on February 25, 2014

Author: Griner

Source: slideshare.net

Description

Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
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