Pr 2.0 The Deer Have Guns Now

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Information about Pr 2.0 The Deer Have Guns Now

Published on November 7, 2008

Author: steve_horton



The PR industry is in the midst of the most dramatic change it has experienced since Enron and Worldcom. Today, companies are required to be more transparent and engaging than ever before. The ones who are leading the pack have a PR team that knows how to (and how not to) use social media; because you can’t go hunting like you used to. The deer have guns now.

PR 2.0: The Deer Have Guns Now PR 2.0:



Development of a Social Media PR Rockstar Be an Observer Be a Participant Be a Content Creator and Enabler

Be an Observer

Be a Participant

Be a Content Creator

and Enabler

First, be an observer … Monitor what's said about your organization , your leaders , your industry , and your competitors .

Choose a tool

Identify the talkers

What is their motivation?

How much influence to they have?

Who is in their network?

Learn the culture Tone Attitude Speech Likes Dislikes Causes that motivate

Second, be a participant … Start commenting on other blogs Join relevant discussion boards Engage in Twitter Watching a cool presentation.

Pitch bloggers strategically

The P.O.S.T. method P eople O bjective S trategy T echnology

Finally, create and enable good content… E ntertain I nspire E ducate I nform O utrage E I E I O

Measure your engagement

Make it easy for others to create content


Still not convinced the deer have guns?


“ They wanted people who saw this in the store to be reminded of what they'd seen here and on YouTube, and think it was the same thing.” “ It's totally unfair, and you've got the conception of the idea and its execution completely documented. Not only unfair but ungrateful, you must have bought a zillion post-it pads to carry it out!”

PR 2.0:

Bill Seaver Owner, MicroExplosion Media [email_address] Twitter: @billseaver Steve Horton Account Executive, KVBPR [email_address] Twitter: @steve_horton Thanks for your time.

Bill Seaver

Owner, MicroExplosion Media


Twitter: @billseaver

Steve Horton

Account Executive, KVBPR


Twitter: @steve_horton

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