Published on November 7, 2008
PR 2.0: The Deer Have Guns Now PR 2.0:
Development of a Social Media PR Rockstar Be an Observer Be a Participant Be a Content Creator and Enabler
Be an Observer
Be a Participant
Be a Content Creator
First, be an observer … Monitor what's said about your organization , your leaders , your industry , and your competitors .
Choose a tool
Identify the talkers
What is their motivation?
How much influence to they have?
Who is in their network?
Learn the culture Tone Attitude Speech Likes Dislikes Causes that motivate
Second, be a participant … Start commenting on other blogs Join relevant discussion boards Engage in Twitter Watching a cool presentation.
Pitch bloggers strategically
The P.O.S.T. method P eople O bjective S trategy T echnology
Finally, create and enable good content… E ntertain I nspire E ducate I nform O utrage E I E I O
Measure your engagement
Make it easy for others to create content
Still not convinced the deer have guns?
“ They wanted people who saw this in the store to be reminded of what they'd seen here and on YouTube, and think it was the same thing.” “ It's totally unfair, and you've got the conception of the idea and its execution completely documented. Not only unfair but ungrateful, you must have bought a zillion post-it pads to carry it out!”
Bill Seaver Owner, MicroExplosion Media [email_address] Twitter: @billseaver Steve Horton Account Executive, KVBPR [email_address] Twitter: @steve_horton Thanks for your time.
Owner, MicroExplosion Media
Account Executive, KVBPR
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Ist das die Weltmeister-Elf 2.0? Deutschlands junge Wilde scharren schon mit den Hufen. Diese Kultshows kehren zurück. So lasziv wie ein Becher Quark.