PPC To Increase Traffic To Your Website

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Information about PPC To Increase Traffic To Your Website

Published on July 21, 2008

Author: katrina_suzanne

Source: slideshare.net

Description

A quick intro into Pay Per Click Marketing. The presentation goes through some of the things you should consider - including whether it's even right for your business at all. For more information on PPC watch the blog http://blog.pushon.co.uk.

Using Click Marketing to Promote Your Business Katrina Gallagher Online Marketing Consultant www.PushON.co.uk PushON

We are an Online Marketing Company We do... PushON Website Analysis Search Engine Optimisation (SEO) Pay Per Click Marketing(PPC) Social Media Marketing (SMM) E-Mail Marketing Viral Marketing

We are an Online Marketing Company

We do...

Website Analysis

Search Engine Optimisation (SEO)

Pay Per Click Marketing(PPC)

Social Media Marketing (SMM)

E-Mail Marketing

Viral Marketing

Different Search Engines PushON

Types of Search Engine Results: PushON

Types of Search Engine Results:

How Do You Become Featured At The Top? PushON Organic Marketing Pay Per Click

How Do You Become Featured At The Top?

Organic Marketing

Pay Per Click

What To Consider First Budget Timing Who Manages The Campaign Time Commitment Target Audience PushON

Budget

Timing

Who Manages The Campaign

Time Commitment

Target Audience

Setting Up Your Campaign PushON What’s your product or service? What locations do you deliver to? How do you want people to contact? What time are you available? What landing page?... More on this...

Setting Up Your Campaign

What’s your product or service?

What locations do you deliver to?

How do you want people to contact?

What time are you available?

What landing page?... More on this...

What’s your landing page? PushON Not your home page! Benefits Examples Testimonials Call to action Contact method

What’s your landing page?

Not your home page!

Benefits

Examples

Testimonials

Call to action

Contact method

What Search Terms? What would you search for? What problem does it fix? How would you use it? What would your mum call it? What would your kids call it? What terms do your competitors use? PushON

What Search Terms?

What would you search for?

What problem does it fix?

How would you use it?

What would your mum call it?

What would your kids call it?

What terms do your competitors use?

What Do You Want People To Do? Call You Enquire Online Buy Online Visit Your Store/Premises Get A Quote Sign Up To Your Newsletter Subscribe PushON

What Do You Want People To Do?

Call You

Enquire Online

Buy Online

Visit Your Store/Premises

Get A Quote

Sign Up To Your Newsletter

Subscribe

The Practical Bit PushON Google AdWords Account Google Analytics Create Your First Campaign Set Your Geography Add Keywords Create Adverts

The Practical Bit

Google AdWords Account

Google Analytics

Create Your First Campaign

Set Your Geography

Add Keywords

Create Adverts

Homework Install Tracking Create Advert Variations Develop Your Keywords Change Your Targeting Launch Campaign Test, Test, Test PushON

Homework

Install Tracking

Create Advert Variations

Develop Your Keywords

Change Your Targeting

Launch Campaign

Test, Test, Test

Keyword Research PushON https://adwords.google.com/select/KeywordToolExternal

Keyword Research PushON http://keyworddiscovery.com

Further Reading Blog.pushon.co.uk PPCblog.co.uk www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works www.copyblogger.com/landing-pages blog.searchenginewatch.com training.seobook.com/ppc-search-engine-marketing PushON

Blog.pushon.co.uk

PPCblog.co.uk

www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works

www.copyblogger.com/landing-pages

blog.searchenginewatch.com

training.seobook.com/ppc-search-engine-marketing

Any Questions? PushON

Any Questions?

Katrina Gallagher PushON Ltd T: 0870 757 488 E: Katrina@PushON.co.uk PushON

Katrina Gallagher

PushON Ltd

T: 0870 757 488

E: Katrina@PushON.co.uk

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