Published on March 20, 2014
#thinkppc #Thinkppc - PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape Special Edition April 28-30, 2014
#thinkppc • Kayla Kurtz (Host) – Senior Digital Advisor at Hanapin – Blogger at PPC Hero – Hero Conf Emcee – @one800Kayla Presenters • Miles Olson – VP of Customer Engagment at Searchforce – Hero Conf Speaker • Lance Wilson – Paid Search Program Manager at Cabela’s – Hero Conf Speaker – @crestonwave
#thinkppc The Topic PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape
#thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.
#thinkppc Live Poll Question #1 How long have you been in PPC? A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
#thinkppc PPC Gladiators Why do you feel PPC or paid search is a necessary piece of a brand’s marketing picture?
#thinkppc PPC Gladiators How can you educate clients or advertisers (at the onset or on an ongoing basis) on the shift from traditional marketing channels to online ones?
#thinkppc PPC Gladiators When do you know it’s time to move marketing budget around, either in general or to PPC from another channel?
#thinkppc PPC Gladiators How does the brand vertical or competition of the marketplace affect your PPC budgeting decisions?
#thinkppc PPC Gladiators What methods have you used to tackle ‘micro-managing’ of PPC budget once its allocated to the channel? What are you looking forward to at Hero Conf 2014?
#thinkppc See today‘s guests & host at Hero Conf Speaking Topics Miles Olson| Digital Ad Automation: Creating Impact with Efficiency Lance Wilson| Make it Personal: PPC for B2C
#thinkppc Live Poll Question #2 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks
#thinkppc Live Q&A Time!
#thinkppc Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: firstname.lastname@example.org
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