Published on June 7, 2016
1. PPC Advertising for Retail Richard McKnight
2. PPC Advertising for Retail
3. Topics • Advanced Google / Bing Shopping – Custom Labels Segmentation – Improved Product Search – Product Level offers • Expanded Text Ads • Exact Match Converting Terms – Research terms – Controlling budget
4. Advance Google Shopping
5. Margin & Segmentation
6. Bing Shopping Ads
7. Improved Product Search
8. Product Level Promotions
9. Search Page Heat Mapping
10. Expanded Text Ads • PPC Text Ads Changing for mobile first • 50% extra ad copy • New second headline – improved CTR & relevance
11. Expanded Text Ads • Part of the 4 top ads roll out • Ability to add two path fields
12. Exact Match Converters
13. PPC Attribution Analysis
14. Thank You
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