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PPC Advertising for Retail

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Information about PPC Advertising for Retail

Published on June 7, 2016

Author: PierceComms

Source: slideshare.net

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1. PPC Advertising for Retail Richard McKnight

2. PPC Advertising for Retail

3. Topics • Advanced Google / Bing Shopping – Custom Labels Segmentation – Improved Product Search – Product Level offers • Expanded Text Ads • Exact Match Converting Terms – Research terms – Controlling budget

4. Advance Google Shopping

5. Margin & Segmentation

6. Bing Shopping Ads

7. Improved Product Search

8. Product Level Promotions

9. Search Page Heat Mapping

10. Expanded Text Ads • PPC Text Ads Changing for mobile first • 50% extra ad copy • New second headline – improved CTR & relevance

11. Expanded Text Ads • Part of the 4 top ads roll out • Ability to add two path fields

12. Exact Match Converters

13. PPC Attribution Analysis

14. Thank You

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