PP#3-The Multimedia Mindset (COMM 106) POWERPOINT

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Information about PP#3-The Multimedia Mindset (COMM 106) POWERPOINT
Education

Published on January 29, 2014

Author: ericluther355

Source: authorstream.com

THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET Convergence Journalism Cross-platform Journalism Multiplatform Journalism New Media Journalism Multimedia Journalism = The combining of traditional broadcast avenues like Television and Radio with aspects of print and digital media found in Internet and Mobile technology THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET What does it mean to have a “multimedia mindset”? What does the word “multimedia” itself mean? Multi = multi ple, more than one Media = print, video, audio, interactivity THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET What does it mean to have a “mindset”? = A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. A journalist with a “multimedia mindset” is not only able to work effectively in more than one medium, she plans ahead and strategizes with different media already in mind… AUDIENCE FIRST:: AUDIENCE FIRST: Print Audience: - What do these news consumers want to read? Video Audience: - What do these news consumers want to watch? Audio Audience: What do these news consumers want to hear? Interactive Audience: How do these news consumers want to interact? AUDIENCE FIRST:: AUDIENCE FIRST: MULTIMEDIA JOURNALISM IS SIMPLY THE SUM OF ITS PARTS SO KEEP DIRECT REPETITION TO A MINIMUM THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET THE STRENGTHS OF PRINT: Depth Detail Permanence and Portability THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET THE STRENGTHS OF VIDEO: Immediacy Emotional Power of Pictures/Video Audience Connection THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET THE STRENGTHS OF AUDIO: Immersion Imagination Ease of Use THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET THE STRENGTHS OF ONLINE: On Demand Interactivity Innovation THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET Convergence Audience: What if they want the strengths of all four? Modern news consumers don't tend to confine themselves to one media THE MULTIMEDIA MINDSET: THE MULTIMEDIA MINDSET Serving a Convergence Audience Minimum of direct repetition More of what a specific media promises Alternative media choices/links: Facebook, Twitter, Text Messaging, Smartphone Applications, etc. MULTIMEDIA EXAMPLES: MULTIMEDIA EXAMPLES VULCAN MIND MELD GRAMMYS SUPER BOWL 2014 ASSIGNMENT #1: ASSIGNMENT #1 Find one current online multimedia news story with at least 3 of these media components that you think is successful: Print Video Audio Interactive ASSIGNMENT #1: 3 SECTIONS: ASSIGNMENT #1: 3 SECTIONS Identify and specify the different media in use by actively consuming it What are the strengths of each type? Why does this video/text/sound/interactivity work so well ? Partake of each media type fully and completely and address your experience in your response Is there any type of media coverage you would add and/or change? [Be prepared to share with class] ASSIGNMENT #1: ASSIGNMENT #1 Quality trumps quantity but shoot for 500 words WORKING LINKS ARE MANDATORY! DUE BY 2/3/14 (NEXT CLASS) via BLACKBOARD only LOOKING AHEAD…: LOOKING AHEAD… Sharing Assignment Findings Take Quiz #1 on MONDAY: covers basic material we’ve covered so far in class: having a “multimedia” mindset, the different strengths of media (print, video, audio, online), what a “convergence” audience is and what they want in media…

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