Power of visualization and its impact on communication

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Information about Power of visualization and its impact on communication

Published on March 6, 2014

Author: kkolaganti

Source: slideshare.net


Presentation delivered at the Touro College business school - Power of visualization and its impact on communication.

We can greatly improve people’s thinking process if we make it easy for them to use all their senses and both the right and left sides of their brains. Our dual-sided brains are wired to integrate all the elements of communication: words, numbers, images, and shapes into a coherent whole.

What is visualization? Visualization is a technique for creating images, diagrams, or animations to communicate a message. Interactive visualizations Images Sketches Objects Imaginary visualizations as in stories

Visualize Source: American Heritage dictionary, Concise Oxford dictionary to form a mental image or a vision of … to imagine or remember as if actually seeing…

…. when they think of things humans see pictures on the screen of the mind when thoughts are being processed it is like making movies in your head

So, why is visualizing so important?

See STOP sign Convert visual sensory Data to neuronal impulse And send to brain Organize neuronal impulse: pole, octagonal shape, red color, white letters, located at a traffic intersection Record as a traffic signal Recognize stop sign Remember meaning of STOP sign Retrieve traffic symbols stored in memory

Imagine the same effect of remembering key messages In change management

“What we’ve got here is a failure to communicate.”

What is success for change?

+ve Impact Managed Change Reducing negative consequences Time Accelerating change Unmanaged Change

The Spectrum of verbal visual communication Written material visually translated (charts, graphs etc.) Written word treated visually (bullets, color etc.) Verbal, but written Purely verbal (spoken) Ref: HP.com – Power of visual communication Purely Visual

Stakeholders’ Willingness to Change

The Key to success in Change Management To tell a convincing story!!

And there is no magic pill

Highlight W.I.I.F.M If we expect our people to demonstrate the new values of our business through their own behaviors, then they must understand why.

People should be told Whythe change is taking place Whatthe change will mean for them Whenthe change will be happening how the change will be carried out Whatsupport will be available Whatwill be expected out them

How much they remember? 10% Of what they Read 20% Of what they hear 30% 60% Of what they see Of what they see, hear, and read

Samples from the field



Information sharing




Simplifying complex stuff

Impact Assessment Scorecard Degrees of Change Required Areas of Impact Mandate Mandatory Technical Scope Global Org Structure Product Position Standard Geographic Scope Business Process Major Upgrade Function Impacted Impact Level LOB 1 User Behavior Technology M LOB 2 M LOB 3 M LOB 4 M Marketing M HR M Finance M IT M

Information Gathering Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas purus sapien, facilisis sit amet mattis vitae Analysis Vivamus dui ipsum, gravida vel bibendum et, eleifend nec massa. Donec Review & Feedback Duis tempor tellus sit amet condimentum tempus. Pellentesque magna est, egestas ut lacus id, interdum porta nisi. Suspendisse viverra odio in libero feugiat, Execute Duis sollicitudin augue eget egestas tristique. Donec eget enim blandit, viverra lacus aliquet, dapibus velit. Sed semper felis quis ante molestie sodales.

The art & the science

Cause & Effect

Process or Flow



Cause & effect

Process or Flow



In conclusion

Let’s prevent having another “failure to communicate” Use visuals

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