Published on February 11, 2014
This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
Ibrahima Guimba-Saidou, SVP Africa Power of Satellite in Africa How satellite technology can help bridge the digital divide on the continent 1
Africa is the future 1 2 3 4 54 54 Countries in Africa 15% 1 billion people in Africa = 15% of the world 50% By 2030, 50% of Africans will live in cities 1.1bn By 2040, 1.1 billion Africans will be of working age Most of the continent’s population is concentrated in some of the most rainy areas. Source: Afrographique: Mapping the largest African nations, 2012
Africa | Economy 3 Source: Whiteafrican: Middle class Africa: 2011
Africa | A rising market Strong demand for broadband and connectivity in non-urban areas Data and voice services for telcos and enterprises Mobile backhaul requirements for 2G/2.5G/3G expansion into rural areas Increased capacity has increased demand for triple play services Government-led initiatives to bridge the ‘digital divide’ and to ensure secured access Local TV content production, digital switch-over and proliferation of low-cost digital tuners and LCD screens enabling large potential for Pay-TV, Free-To-Air & Free-To-View platforms 4
Africa | The future of broadcasting TV Penetration TV home growth 2015 2009 Analog 86 million 123 million 50% 2015 DTT will be key growth driver of TV penetration, to grow >50% by 2015 DTH is another key growth driver as satellite operators focus on growing free-to-air and free-toview audience across the continent Strong demand growth for HD channel Launch of OpenView HD Free-To-View platform in Q4 in South Africa, with further expansion into sub-Saharan Africa Strengthening 5°E, 22W and 28.2W prime DTH/Video neighbourhoods 5
Africa | Bridging the Digital Divide 300 million people are over 50km from their fibre or cable broadband connection – the greater the distance the worse the connection quality 400 million people have no internet access at all In 20 years the number of cities with over 10 million inhabitants will double, driving demand for connectivity Fibre bridges the digital divide between the Western World and Africa, but does not bridge the digital divide within Africa between urban and non-urban areas Satellite provides efficient way of connecting the majority of the 700 million unconnected people Strong or growing demand for broadband and rural connectivity, data and voice services for telcos, mobile operators, enterprises and government services (education, health) 6
Connecting you to Africa
Your Connection to Africa Customers in Africa want the same as customers in rest of world We provide the local infrastructure to connect Africa to the world Connecting urban and non-urban areas SES provides the assets in space and the capabilities on the ground Once we have you connected, we offer support and services on the ground to keep you connected 8
Supporting Africa with Satellite Power 5°E 23.5°E YahSat 1A 28.2°E
Global Access Network With our Global Access Network we ensure our customers are connected to the world’s leading satellite fleet, through our extensive fiber reach and our network of teleports.
Who do we serve? Media and broadcasters Enterprise and telcos Governments and institutions Space segment services Value Added & Customized Services Space segment services Value Added & Customized Services Multiple models fitting to government customer needs • Full satellite programs • Shared satellites Direct-to-home (DTH) Uplink services VSAT networks SCPC service • Hosted payloads Cable distribution Content management services Broadband access DVB service • IP platforms Full-time contribution Internet trunking VNO service • Ground system solutions and satellite ground services Playout services Mobile backhaul Consultancy and training Consultancy and training Bi-directional broadband access • Occasional use Digital terrestrial TV Maritime and aeronautical communications SES Global Access Services Our customers use these services for Welfare and diplomatic services - Emergency response - Military communications - Telemedicine, E-learning and digital inclusion programmes
How do we serve? We drive innovation A unique SES solutions and standards portfolio Together with its customers and industrial partners, SES developed a unique solutions and standards portfolio to fully integrate satellite with Telco's & MNOs multi-play solutions Multi-device support Integrating satellite on the home LAN Multi-device support Integrating satellite on the home LAN Multi-device support Integrating satellite on the home LAN Multi-device support Integrating satellite on the home LAN Multi-device support Integrating satellite on the home LAN Multi-device support Integrating satellite on the home LAN 12
How do we serve? O3b | A revolution to mobile backhaul ▲ A different kind of satellite ▲ The medium earth orbit reduces delay by 75% compared with GEO ▲ Lower cost to build and launch compared with GEO ▲ O3b first satellite constellation build with mobile backhaul networks in mind ▲ O3b’s cost advantage enables the business case for 3G voice and data in rural areas ▲ O3b’s latency advantage reduces churn by improving the quality of voice and data services 13
How do we serve? Femtocells access via ASTRA2Connect Femtocells are small cellular base stations, designed for indoor use in a home or small business. It connects the user to the service provider’s network via broadband connection. Femtocells typically support 2 to 4 active mobile; allows service providers to extend service coverage indoors, where access is limited or unavailable. It relies on broadband access to create an IP path to the mobile network where calls control is handled. ASTRA2Connect provides the backhaul into the core mobile network. The solution has been tested and supports 3G cellular device such as mobile handsets and notebooks with mobile broadband capabilities. 14
How do we serve? Triple Play turnkey solution Service benefits SolutionOffering Broadband access with: Download speed up to 10 Mbit/s Options: no infrastructure investment required Voice over IP (VoIP) Upload speed up to 360 Kbit/s Freezone (unlimited download during the night) Volume limited and unlimited packages Fair Use Policy always-on connectivity for broadband and VoIP flat-rate monthly fee low-cost subscriber equipment simple to install and use “Triple play” capabilities – Internet, TV and VoIP in one offering sustains large end-user populations capable of large network deployments Additional GBytes (for volume volume limited packages) 15
How do we serve? Consultancy services ▲ Frequency coordination ▲ Satellite operations and flight dynamics ▲ Satellite programme monitoring ▲ Launcher procurement monitoring ▲ Interferences ▲ Training ▲ Payload specification ▲ Satellite RFP ▲ Teleport infrastructure 16
How do we serve? SES in Africa Addis Ababa, Ethiopia Global satellite operator providing capacity for reliable and secure satellite services and solutions Committed to growing the African continent with local teams and regional offices in Johannesburg, Accra and Addis Ababa 9 satellites at 7 orbital positions Coming in 2014: Astra 2G Accra, Ghana SES carries more than 430 TV channels across the continent with 100 free-to-air SES satellites are supporting communications networks across Africa Johannesburg, South Africa Caravan and Elevate programmes 17
How do we serve? Africa’s Installer Training Programme A trained, motivated and engaged installer network is essential to support DTH growth Installer programme established in 9 African countries over the last 2 years. Investment in “up skill” Strong industry brand and established communication platform A community of installers Elevate accreditation of an installer is sought after across Africa Full suite of elements – training materials, methodologies, marketing & promotional materials, digital, social media, and supported by a developed technology platform Formulated to be adapted to new markets such as South Africa 18
How do we serve? Caravans | The SES workshops ▲ SES travels the African continent to deliver free workshops on how satellite capacity can support digital migration, free-to-air market development and broadband services ▲ SES works with African regulators, government agencies, broadcasters and network operators to assist with digital migration by 2015 and reducing the digital divide on the continent ▲ The SES Caravans have visited over 12 countries since November 2011 ▲ Around 700 participants have attended the SES Caravans 19
How do we serve? One platform and global reach Global fleet of 54 satellites Coverage for 99% of the world’s population Reach of 276 million households world-wide A well-connected teleport infrastructure Leading direct-to-home(DTH) satellite operator in Europe More than 6,000 TV channels Major supplier to cable head ends in the Americas Hosts some of the fastest-growing DTH platforms in emerging markets 22 locations worldwide Improving our service by expanding our regional teams ▲ 1,828 billion Euro revenue in 2012 ▲ 1,469 transponders
How do we serve? Some applications in Africa eSchools Residential Broadband eHealth Telemetry & Surveillance Internet Kiosk 21
Thank you! SES Africa Johannesburg, South Africa Accra, Ghana Addis Ababa, Ethiopia Tel: +27 (0) 11 081 8200 Africa@ses.com Africa.ses.com
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