Power of empowered stakeholders Robert Hamburger

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Information about Power of empowered stakeholders Robert Hamburger
Design

Published on March 4, 2014

Author: UIEpreviews

Source: slideshare.net

Description

Robert Hamburger's UX Thursday Atlanta presentation

THE POWER OF EMPOWERED STAKEHOLDERS Robert Hamburger CNN DXG

A responsive design project... ...currently in progress

(Re)introducing UX approaches Facilitating design collaboration

But first... some context.

Interactives News Design CNN DXG Product Destinations

THE HOMEPAGE CONTENT DESTINATIONS APPS SOCIAL

Traditional workflows EDITORIAL MARKETING GRAPHICS destination requirements OPERATIONS brand collaboration BROADCAST template customization ANALYTICS DEVELOPMENT QA

Traditionally: predictable, repeatable production

However...

THE OPPORTUNITY TO IMPROVE...

Avenues for growth

New audience insights EVENING LEAN BACK WORKDAY LEAN FORWARD ANYTIME ON THE GO

WHICH LEADS BACK TO THE PRESENT...

OVERALL GOALS -modernize legacy CMS -implement responsive design -update style and patterns PROJECT GOALS -research broadcast needs -incorporate editorial models -help prepare for transition

First Step Build a UX Toolkit

The Newsroom advantage Editorial DXG

Our approach within Digital Surveys & Questionnaires Roundtable Presentations Team Collaborations

Surveys & Questionnaires

Roundtable discussions

Capturing design needs

Second Step Visuals & Prototypes

} Taxonomy

Navigation

Third Step Take this show on the Road

CHANGES HAPPEN

Broadcast Goals -New shows -New franchises -New formats -Focus on digital

Broadcast priorities RUNDOWN HEAVY DAILY COVERAGE VARIETY BREADTH AND SOCIAL TOPICAL INTERVIEWS AND FRANCHISES

Modeling editorial needs LET ME HAVE MORE CONTROL

The Results News and Franchise Planning REMOVING BARRIERS Digital Publication

A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY

PREPARE YOUR TALKING POINTS

ALWAYS BRING THE VISUALS

LISTEN CONNECT RESPOND

THANK YOU Robert Hamburger burgertime@gmail.com

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