Published on June 25, 2013
Copyright, Capgemini © 2013. All rights reserved.POSITIVE PSYCHOLOGY AND GAME DESIGN & DYNAMICS HIND EL AOUFI (GAMIFICATION CONSULTANT, CAPGEMINI) Hind.elalouﬁ@capgemini.com #EngageSydney
Copyright, Capgemini © 2013. All rights reserved.Capgemini ConsulJng and Badgeville have a global partnership to leverage innovaJve gamiﬁcaJon techniques to accelerate digital transformaJon in major organizaJons by engaging, rewarding and moJvaJng employees and customers. IN AUSTRALIA To ﬁnd out how Capgemini and Badgeville can help you realise a digital advantage through the intelligent applicaJon of enterprise gamiﬁcaJon please contact email@example.com
Copyright, Capgemini © 2013. All rights reserved.How does it work? The Science behind it Why does Posi6ve psychology ma=er? The posi6ve power of gamiﬁca6on
Copyright, Capgemini © 2013. All rights reserved.We Believe that Employee Engagement is a cri6cal component for a successful transforma6on § Employee disengagement and resistance are major hurdles to any transforma6on. § 70% of transforma6on projects fail mainly due to workforce behavioural issues. § Mo6va6on through posi6ve psychology is a key driver for employee engagement and sustainable change. § When employees feel connected and engaged with organizaJonal objecJves, they are likely to put in 57% more eﬀort and are 87% less likely to leave. CONTEXT AND VISION
Copyright, Capgemini © 2013. All rights reserved.§ Because it searches forstrengths, it finds strengths§ Because it is positive, itgenerates enthusiasmThe tradi6onal approach to change management uses risk mi6ga6on techniques to address the disadvantages of not changing § Because it searches forproblems, it finds problems§ Because it is negative, itgenerates anxietyTRADITIONAL CHANGE APPROACH POSITIVE CHANGE APPROACHCONTEXT AND VISION
Copyright, Capgemini © 2013. All rights reserved.’The Pygmalion eﬀect’ What we look for, we get more of. What we focus on becomes our reality. “The neighbours eﬀect” Social pressure and dynamics have a signiﬁcant power on behavioural change. ‘The Placebo eﬀect’ The act of visualizing success creates success. The language we use creates our reality. The apprecia6ve approach enables organiza6ons to build radically diﬀerent solu6ons by leveraging the latest research on behavioral change Sociology Psychology Neuroscience HOW DOES IT WORK? THE SCIENCE BEHIND IT
Copyright, Capgemini © 2013. All rights reserved.Game mechanics leverage posi6ve mo6va6on powers to drive behavioral change *Abraham Maslow: A theory of human mo5va5on **Daniel H. Pink: Drive – The surprising truth about what mo5vates us Hierarchy of Needs* Game mechanics Intrinsic Mo6va6on Rules!** Physical Safety Belonging Esteem Self-‐ actualisa6on Purpose Mastery Autonomy § Quests, discovery, meaning § Points, progression, levels § Status, ranks, reputaJon § Social cohesion, community HOW DOES IT WORK? THE SCIENCE BEHIND IT “What motivates us?”
Copyright, Capgemini © 2013. All rights reserved.‘Gamiﬁca6on’ is a posi6ve enabler for employee engagement, and sustainable change § It provides a pla`orm to bring the vision to life; to ‘walk the talk’ by rewarding ways of working and posi6ve behaviours. § As users earn rewards for their behaviours, a by-‐product is enhanced status and engagement. § A fun environment that embraces and culJvate innova6on and collabora6on is created. § New ways of working are embedded and driven by recogniJon and reputaJon mechanics. § Real 6me feedback and analy6cs reinforces adopJon acJviJes and make change ‘s6ck’. § A sustainable community is created. Sustainability Engagement Innova6on THE POWER OF GAMIFICATION
Copyright, Capgemini © 2013. All rights reserved.Peter Drucker “The task of leadership is to create an alignment of strengths, making weaknesses irrelevant.” WRAP UP
Helping you ﬁnd,size, and catalysedigital opportunities.Driving Digital TransformationThe Capgemini Digital Transformation consultingpractice helps organisations find the digital opportunitieswithin their business. Our team specialises in identifying,designing, and developing new ventures, innovativedelivery models, and digital transformations to get realvalue from the digital economy.We offer a fresh approach based on collaborative anditerative design with a focus on targeted outcomes. Youbring your customer and business experience. We bringperspectives from our understanding of the Australianand global digital economy and our leadership inorganisation transformation and technology.Digital TransformationThink - Design - DevelopContact PointsBen Gilchriestben.firstname.lastname@example.orgJean-Baptiste Vincentjeanemail@example.comMani Thirumani.firstname.lastname@example.orgMark Andersonmark.email@example.com
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