Porter’s five forces-mcdonalds

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Information about Porter’s five forces-mcdonalds
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Published on December 18, 2016

Author: abinrjky

Source: slideshare.net

1. PORTER’S FIVE FORCES

2. ABOUT COMPANY • Mc Donald's is the global fast food chain • Entered India in Oct. 1996. • They are the world’s largest food service chain • Very diversified range of products

3. INDUSTRY COMPETITORS IN INDIA POWER OF BUYERS STRONG POWER OF SUPPLIERS WEAK THREAT OF SUBSTITUTE STRONG THREAT OF NEW ENTRANTS WEAK

4. WHO ALL SELL BURGERS IN INDIA ???

5. COMPETITIVE RIVALRY WHY STRONG ? • High number of firms • High aggressiveness of firms • Low switching costs • Opponents advertising capabilities

6. BARGAINING POWER OF BUYERS WHY STRONG ? • Choices allow customers to seek out competitors • Low switching cost • Large no of providers • Substitutes

7. THREAT OF SUBSTITUTE WHY STRONG ? • HIGH SUBSTITUTE AVAILABILITY • HIGH PERFORMANCE UPON COST • LOW SWITCHING COST

8. BARGAINING POWER OF SUPPLIERS WHY WEAK ? • Large no of suppliers • High overall supply MAJOR SUPPLIERS • Raw materials • Builders • Restaurant designers • Beverages(coke products)

9. WEAK -WHY? • MODERATE CAPITAL COST • BRAND LOYALTY • NO DESI FEELING THREAT OF NEW ENTRANTS

10. WHAT TO DO ? • Creating greater value through innovation & cultural consideration • Enhancing the overall in house experience. • Customized burgers option in outlet • Competing with opponents like Starbucks ,KFC,DOMINOS

11. INNOVATIONS & REGIONAL PREFERENCES LOCAL TASTE ATTRACTING KIDS PRICING AS PER MARKET CELEBRITY ENDORSEMENT INHOUSE EXPERIENCE CUSTOMIZATION

12. COMPETING WITH OPPONENTS STARBUCKS DOMINOS/PIZZA HUT

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