POPI: The End of E-Mail Marketing? By Bettina Horvath

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Information about POPI: The End of E-Mail Marketing? By Bettina Horvath
Business & Mgmt

Published on March 6, 2014

Author: XtraordinaryWomen

Source: slideshare.net

Description

http://www.XtraordinaryWomen.co.za

06 March: Xtraordinary Women Somerset West

TOPIC: POPI: The End of E-Mail Marketing? with Bettina Horvath

The Protection of Personal Information (POPI) Act is applicable to any business storing any person's details and in which way this information is used. Many small businesses currently use a form of E-Mail Marketing that is going to be contravening the act.

In this presentation Bettina Horvath will explain the most important aspects for small business owners to know in relation to this new act and particularly how to do legal E-Mail Marketing going forward.

E-Mail Marketing is the most powerful way of communicating with your audience, make sure yours is not only effective but also legal.

About our Guest Speaker:
Bettina Horvath is a digital marketing and small business consultant and an advocate for efficient, wanted and legal email marketing communication. She has well over 25 years experience in building businesses and particularly loves helping small to medium businesses achieve their goals. www.MyBizPerforms.com

POPI Protection of Personal Information in South Africa Is it the end of email marketing? @bettinahorvath Thursday 06 March 14 #XWPOPI

Disclaimer I am not a lawyer and all information given in this presentation is meant as a guideline only. Please seek individual professional advise from your lawyer for specifics relevant to your business. Bettina Horvath Thursday 06 March 14

What is POPI Thursday 06 March 14

Privacy vs. Secrecy Thursday 06 March 14

Thursday 06 March 14

POPI = Protection of Personal Information Act No. 4 of 2013 Thursday 06 March 14

POPI = Protection of Personal Information Act No. 4 of 2013 Any organisation or individual who gathers personal information = everyone Thursday 06 March 14

POPI = Protection of Personal Information Act No. 4 of 2013 Any organisation or individual who gathers personal information = everyone Waiting to be enacted this year, then 12 months to comply before fines Thursday 06 March 14

Key points of POPI data Thursday 06 March 14

Key points of POPI data CONSENT to obtain Thursday 06 March 14

Key points of POPI data CONSENT to obtain Not in excess Thursday 06 March 14

Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Thursday 06 March 14

Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted Thursday 06 March 14

Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted SECURED data Thursday 06 March 14

Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted SECURED data Regulating body Thursday 06 March 14

How does POPI affect you, the SB owner? Thursday 06 March 14

What is personal information? Thursday 06 March 14

What is personal information? contact details Thursday 06 March 14

What is personal information? contact details demographic info (race, gender, etc.) Thursday 06 March 14

What is personal information? contact details demographic info (race, gender, etc.) medical information Thursday 06 March 14

What is personal information? contact details demographic info (race, gender, etc.) medical information personal preferences (sexual orientation, religion, beliefs, etc.) Thursday 06 March 14

What is personal information? contact details demographic info (race, gender, etc.) medical information personal preferences (sexual orientation, religion, beliefs, etc.) anything relating to a person Thursday 06 March 14

How do you process information? Thursday 06 March 14

How do you process information? Receiving a business card Thursday 06 March 14

How do you process information? Receiving a business card Potential client details Thursday 06 March 14

How do you process information? Receiving a business card Potential client details Client details Thursday 06 March 14

How do you process information? Receiving a business card Potential client details Client details Marketing Thursday 06 March 14

How do you process information? Receiving a business card Potential client details Client details Marketing Invoicing Thursday 06 March 14

Direct Marketing No longer without consent - OPT IN No selling of data Thursday 06 March 14

Solution for Small Biz or how to make sure you comply Thursday 06 March 14

Solution for Small Biz or how to make sure you comply BE attractive to do business with: Thursday 06 March 14

Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity Thursday 06 March 14

Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity BE of service Thursday 06 March 14

Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity BE of service BE responsible Thursday 06 March 14

Solution for Small Biz Thursday 06 March 14

Solution for Small Biz Protect data with password Thursday 06 March 14

Solution for Small Biz Protect data with password Online CRM Thursday 06 March 14

Solution for Small Biz Protect data with password Online CRM Social media (opt-in via follow, beware of purpose) Thursday 06 March 14

Solution for Small Biz Protect data with password Online CRM Social media (opt-in via follow, beware of purpose) Opt-in email nurturing (Mailchimp) Thursday 06 March 14

Thursday 06 March 14

A KISS to close... Thursday 06 March 14

A KISS to close... Keep it simple: Thursday 06 March 14

A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. Thursday 06 March 14

A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. Thursday 06 March 14

A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. Thursday 06 March 14

A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. .. and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously. Thursday 06 March 14

A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. .. and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously. From: Your database butt-kick for 2014 Source Thursday 06 March 14

Resources Thursday 06 March 14

Resources www.mybizperforms.com Thursday 06 March 14

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