Political Branding Campaign

20 %
80 %
Information about Political Branding Campaign

Published on April 26, 2014

Author: moya2014

Source: slideshare.net


In a class on Brand Design we were asked to explore the importance of a branding campaign in political sphere. To explain this I took the example of one of the fierce branding campaign of Bharat Nirman (NDA) and India Shinning (Congress).

The presentation explore how exactly an advertisement campaign can effect the formation of government in a country. It also includes how emotions are used to develop empathy in target audience and get their votes.

Political Branding Campaign India

India Shinning Campaign NDA- 2004

What was it? India shinning was BJP’s election campaign for 2004 general election. The case of 'India Shining' campaign is believed to mark the beginning of a new age of political advertising in India. The campaign was aimed at highlighting the progress India had made during the tenure of Vajpayee as PM. The campaign was supported by another catch phrase 'Feel Good Factor.'

Branding Branding Company Prathap Suthan “India Alive” “India Dazzling” "Each of them were wrong in certain ways. India Alive carries with it the implication of death or sickness. India Rising takes you back to the Independence era when we were just formulating an identity. India Dazzling was an over- claim." According to him, 'India Shining' conveyed a sense of health, prosperity and radiance.



Bharat Nirman Congress Campaign

Branding Pradeep Sarkar 22 commercials, many featuring a continuing character—a young woman, Priya, who is born into an underprivileged background but, through hard work and a helping hand from the government’s policies, travels to Delhi to study engineering from her remote village, becomes an entrepreneur, acquires land in and around her village (at the new rates announced by the government, 4 times the market value), and is an all-round busybody and do-gooder.

The Campaign

The Campaign

The Campaign

The Campaign

New Age Branding

New Job Opportunity




Just for Laughs

IPL Nirman

India Shinning- Really??

Add a comment

Related presentations

Related pages

Political Campaign Is the Branding - Essays - 854 Words

much of political campaigns is about Branding ? Political Campaign is all about Branding. Before explaining how much of political campaign is about
Read more

The Branding of Political Campaigns - The Social Shack

The Branding of Political Campaigns. If there’s one thing I’ve learned in the 14+ years in and around politics, it’s that nothing is done by accident.
Read more

US Political Trademarks And Campaign Branding 2016

By Steven P. Hollman. As prospective presidential candidates prepare to plunge voters in the United States into campaign purgatory, it is time for pundits ...
Read more

The Influence of Logo Design and Branding on Political ...

1 The Influence of Logo Design and Branding on Political Campaigns by Kristen Ditsch An Honors Thesis Submitted to fulfill the Requirements for Graduation ...
Read more

How Much Of Political Campaigns Is About Branding Media Essay

How Much Of Political Campaigns Is About Branding Media Essay. Published: 23, March 2015. Political Campaign is all about Branding. Before explaining how ...
Read more

MEDIA@LSE Electronic MSc Dissertation Series

MSc Dissertation Manuel Adolphsen - 1 - Branding in Election Campaigns: Just a Buzzword or a New Quality of Political Communication? Manuel Adolphsen
Read more

Political Marketing - Political Branding

Political branding is about how a political organisation or individual is perceived overall by the public. It is broader than the product; whereas a ...
Read more

Political Branding | LinkedIn

View 271 Political Branding posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Learn What a Branding Campaign Is, Marketing Via the ...

The branding banner ad campaign is similar to a traditional print, radio, or TV campaign. The core concept behind a branding campaign is that if ...
Read more