Published on February 18, 2014
Polio Eradication 2013 Year in Review and How You Can Help in 2014 Judith Diment & John Osterlund 18 February 2014
Audio options Use the Audio pod to select Use Telephone - or Use Mic & Speakers * To improve sound quality, please close all unnecessary programs such as email, MS Office, etc. If you have a cellular device, please move it away from your computer. TITLE | 2
Using the question pod Use the question pod to type in where you are in the world and how the weather is there. TITLE | 3
The Global Polio Eradication Initiative: Ending Polio • THE ROLE OF ROTARY • ADDRESSING CHALLENGES • RAISING AWARENESS AND FUNDS Governments of the World TITLE | 4
Strikes children under 5, causing paralysis and even death Up to 200,000 children paralyzed annually by 2022 TITLE | 5
ADDRESSING CHALLENGES: POLL TITLE | 6
CHALLENGING AREAS TO REACH SYRIA AFGHANISTAN HORN OF AFRICA NIGERIA CAMEROUN PAKISTAN AREAS OF CONFLICT GEOGRAPHICAL BARRIERS POLITICAL BARRIERS POOR INFRASTRUCTURE TITLE | 7
ENSURING ACCESS TO CHILDREN TITLE | 8
REACHING MOBILE POPULATIONS – AFGHANISTAN / PAKISTAN • Border immunization posts TITLE | 9
SECURITY – PROTECTING EVERYDAY HEREOS TITLE | 10
BROADER BENEFITS TITLE | 11
RAISING AWARENESS & FUNDS TITLE | 12
FINANCING THE ENDGAME PLAN Required : US$ 1.5 B US$ 5.5B Pledged US$ 3.3 B We have We have the the technical technical tools, but tools, but will fail will fail without without funding funding Confirme d US$ 700 M Requirements Resources TITLE | 13
RAISING AWARENESS USA United Kingdom Germany TITLE | 14
TELL COMPELLING STORIES TITLE | 15
STORYTELLERS TITLE | 16
STORYTELLING STRATEGY TITLE | 17
ROTARIANS • The Rotarian Magazine • Rotary Leader • Rotary News • Rotary Voices • Social Media • EPN.org • Direct messages TITLE | 18
TRADITIONAL MEDIA 2013 in Review: More than 400 stories with significant, positive Rotary messaging. Two major cover stories: TIME Magazine and New York Times Approximately 270 national stories in outlets including The Independent, Times of India, and Korea Herald. TITLE | 19
TRADITIONAL MEDIA “A lot of the progress that’s been made so far is due to the efforts of Rotary International…” TITLE | 20
TRADITIONAL MEDIA “…Deepak Kapur, the chairman of Rotary International’s India National PolioPlus Committee, has been at the helm of the campaign since 2002.” TITLE | 21
TRADITIONAL MEDIA “…Rotary International, which has spent $1.2 billion and led the global polio effort.” TITLE | 22
TRADITIONAL MEDIA “Rotary International has been on the frontline of India’s polio eradication efforts and helps fund reconstructive surgeries at St. Stephen’s” TITLE | 23
TRADITIONAL MEDIA “The club, founded in Chicago in 1905, started the global polio eradication drive in 1988...” ”Rotarians also work in places that terrify government officials.” TITLE | 24
TRADITIONAL MEDIA “Rotary launched its first fundraising campaign for polio in 1985, prodding a World Health Organization resolution to eradicate the disease” TITLE | 25
TRADITIONAL MEDIA: MEDIA TOURS • The Independent • AARP.org • National Geographic TITLE | 26
DIGITAL MEDIA: ENDPOLIONOW.ORG TITLE | 27
User Generated Content Share Your Story! endpolionow.org/stories TITLE | 28
Resources endpolionow.org/resources TITLE | 29
DIGITAL MEDIA: WORLD ’S BIGGEST COMMERCIAL TITLE | 30
CELEBRITY AMBASSADORS • More than100 celebrities and notables • Hundreds of millions of social media fans/followers TITLE | 31
CELEBRITY AMBASSADORS TITLE | 32
2013 CELEBRITY ENGAGEMENT: ARCHIE PANJABI TITLE | 33
WORLD POLIO DAY 2013 TITLE | 34
WORLD POLIO DAY 2013 • Viewers in 15 countries • More than 11,000 views in just five days. • More than 1,000+ people tweeted about World Polio Day: Make History Today • More than 31,000 people liked, commented or shared Facebook posts about the event TITLE | 35
WORLD POLIO DAY 2013 TITLE | 36
WORLD POLIO DAY 2014 TITLE | 37
Poll TITLE | 38
TITLE | 39
Raising Awareness and Funds TITLE | 40
How to Help in 2014 • Make a personal gift to PolioPlus • Hold a community fundraiser to support PolioPlus • Join the World’s Biggest Commercial • Wear your End Polio Now Pin • Talk to others about polio • Share on social media TITLE | 41
Web Links • • • • endpolionow.org/resources polioeradication.org shop.rotary.org endpolionow.org/donate TITLE | 42
QUESTIONS TITLE | 43
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