Point Max Pitch

50 %
50 %
Information about Point Max Pitch
Design

Published on February 2, 2014

Author: alexandrudarie5

Source: slideshare.net

Client: Graficisme · Proiect: PointMAX · Designer: Alexandru Darie

Brief / Situatie PointMAX – casa de creatie si productie tipografica Conjunctura: Rebranding – proiecte noi (Graficisme, Galeria virtuala si Expozitia Itineranta), echipa noua tanara, new business (se incearca atragerea de noi clienti corporate), site nou (under construction cu design mai user-friendly si iz de refresh, inovatie, digital technology), culori noi. Repozitionare: Business mai complex, cu servicii conexe de publicitate. Situatie: Identitatea actuala nu reuseste sa comunice natura si calitatea serviciilor oferite de PointMAX. Intrucat compania doreste un business upgrade, promovand in acelasi timp, alaturi de calitatea superioara, si o diversitate sporita de servicii, este nevoie de o noua imagine, care sa poate fi adaptata modular, in functie de domeniul de activitate. Indiferent de targetul propus, PointMAX a fost, este si va ramane si pe viitor in principal o casa de productie. Momentan, atu-urile pe care le are sunt si dezavantaje in acelasi timp: nu se poate oferi o gama larga de servicii, garantand in acelasi timp calitate superioara peste tot. Exceptie fac mega-corporatiile, care, pana si ele, au cate o imagine separata pentru fiecare ramura de activitate. Alaturi de un logo neinspirat, culori standard care nu exprima nimic, precum si alegererea unor caractere dupa ureche, PointMAX este nevoita sa faca eforturi mari, in situatia actuala, pentru a-si exprima clar intentiile si imaginea. Un simplu logo / imagine abstracta nu are nici puterea, nici caracteristicile unei solutii salvatoare. Precum nici doar un simplu set de culori nu va comunica clar intentiile PointMAX.

Rationalle Mesaj primar: Suntem o casa de creatie si productie, cu o gama larga de servicii Mesaj secundar: Suntem o echipa moderna, am trecut la urmatorul nivel Cuvinte cheie: Diversitate; dinamism; prospetime; ambitie. Elemente vizuale: Forme geometrice clare – cu preponderenta cercul. Cercul focalizeaza atentia, delimiteaza/inglobeaza o multime, sugereaza un punct supradimensionat. Elementele vizuale clare, suprapuse unui fundal vag – simplifica perceptia, comunica clar un mesaj fara a innebuni receptorul mesajului cu detalii care nu-l intereseaza. Culori: Culori de baza din productie (CMYK) care semnifica baza de la care se obtin o infinitate de rezultate. Aceasta combinatie va fi folosita pentru a comunica partea de corporate, ca si brand care inglobeaza serviciile oferite. Transmiterea mesajului pentru fiecare ramura de activitate, va fi separata din punct de vedere cromatic (fiecare departament sa aiba culorile lui). Caractere (Type): Numele scris cu majuscule, un font custom-made, precis, care are colturi rotunjite pentru a sugera atmosfera friendly care se doreste transmisa. Distanta dintre caractere este marita, pentru a marca nota de modern, de fresh.

Argumente

Argumente Client service Vanzari Management Administrativ PointMAX Productie Grafica, DTP, prepress Marketing direct Transport si logistica

LOGO - Full Color

LOGO - Flat Black and White

LOGO - Flat White Negative

Add a comment

Related presentations

Related pages

POINT 1. MAX. PITCH-UP Al-rlTUDE 2. BANK 150 (APPROX ...

point 1. max. pitch-up al-rltude 2. bank 150 (approx.) figure 9-5. lazy eight. point 1. bank approx 2. minimum speed 3. maximum altitude 4. level pitch ...
Read more

Pitch count - Wikipedia, the free encyclopedia

In baseball statistics, pitch count is the number of pitches thrown by a pitcher in a game. Pitch counts are especially a concern for young pitchers ...
Read more

Whirled Seven Point Pitch Game Online - Free Games Max

Cool online game Whirled Seven Point Pitch you can play for free. Play 7 Point Pitch with a Friend or...
Read more

Pitch (card game) - Wikipedia, the free encyclopedia

Pitch is an American trick-taking card game derived from the English game of All Fours (Seven Up). Historically, Pitch started as "Blind All Fours", a very ...
Read more

The PowerPoint Pitch on Water Scarcity: Thirst is a Winner ...

POWER POINT PITCH – REPLY. Know one has determined what water is worth. I have been studying water for 18 years and know one has established the real ...
Read more

Max Scherzer » Statistics » Pitching | FanGraphs Baseball

Max Scherzer career pitching statistics for Major League, Minor League, and postseason baseball
Read more

www.Pitch-point.de - Pitch-point Infos - www.pitch

In Deutschland, rangiert Pitch-point.de auf Platz 7.927.916, mit geschätzten < 300 Besuchern im Monat. Klicken Sie hier um mehr Informationen zu dieser ...
Read more

Pitch - Complete Card Game Rules - Board Games – Playing ...

The complete rules for the card game Pitch, also known as Auction Pitch or Setback.
Read more

Min & Max pitch - HeliFreak - Helifreak.com - Fun ...

Min & Max pitch 550 Class Electric Helicopters ... max pitch (use end points) and min pitch. Then, with the collective stick at zero pitch ...
Read more