Point A to B - CalACT Spring 2009 presentation

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Information about Point A to B - CalACT Spring 2009 presentation
Technology

Published on March 20, 2009

Author: aaronantrim

Source: slideshare.net

Description

Putting Google Transit to work for Northeastern California. A feasibility study and pilot project for Google Transit in rural and micropolitan areas.

How all transit agencies benefit from Google Transit.

Presenters: Kimberly Gayle, Caltrans DMT; Sue Crowe, Shasta County RTPA; Linda Rhine, Nelson\Nygaard; Aaron Antrim, Trillium Solutions

Point A to B Putting Google Transit to work for Northeastern California A project to study feasibility and map to the path to implementation CalACT spring conference | March 17, 2009 Kimberly Gayle Sue Crowe Linda Rhine Aaron Antrim Caltrans DMT Shasta County RTPA NelsonNygaard Trillium Solutions Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

• The 2008 Intercity Bus Study Background recommended enhanced Project objectives dissemination for transit Agency roles information through inline information systems CALIFORNIA STATEWIDE RURAL INTERCITY BUS STUDY Final Report: March, 2008 Prepared for: The State of California Department of Transportation Division of Mass Transportation Prepared by: KFH Group, Inc., In association with Judith Norman Transportation Consultant Landsman Transportation Planning, LLC Friday, March 20, 2009

Background • The study area for this Google Project objectives Transit Feasibility project Agency roles includes the seven counties within Caltrans District 2 (Lassen, Modoc, Plumas, Shasta, Siskiyou, Tehama, and Trinity) plus Inyo and Mono counties Friday, March 20, 2009

Background • Test the feasibility of using Project Google Transit mapping and objectives trip planning in nine northern Agency roles California rural counties • Determine if it is viable and sustainable on long-term basis Friday, March 20, 2009

Background • Caltrans is providing 100% Project objectives funding for this project Agency roles • Shasta County RTPA is the lead on the project with Caltrans in a supporting role • Modoc Sage Stage is “live’ on Google Transit and MCTC is providing technical support Friday, March 20, 2009

Starting the • Can we commit staff to the project? project • What IS Google Transit and the Structure Google Transit Feed Specification Staffing & (GTFS)? Participation • The Request for Proposal (RFP) Early successes process ! REQUEST FOR PROPOSAL FEASIBILITY STUDY NORTHERN CALIFORNIA INTERNET TRANSIT TRIP PLANNING SERVICE ISSUED OCTOBER 29, 2008 PROPOSALS ARE DUE BY 5:00 PM ON NOVEMBER 21, 2008 ! ! ! quot;#$$!%&'()*!+,*)),! -)../012!34!!5677quot;! 8$97:!;;$<$6$=! Friday, March 20, 2009

• Is a nine-county integrated trip Starting the project planning network possible? Structure • Feasibility Study Staffing & Participation • Implementation Plan Early successes Friday, March 20, 2009

Starting the project • County and agency participation Structure • Least impact on staff and resources Staffing & • How and where do we kick this off? Participation • Early successes MPO role once project started Friday, March 20, 2009

• Enthusiasm about the project Starting the project • Willing to participate Structure • Support from Caltrans Staffing & Participation • Teamwork Early successes • Choice of consultant Friday, March 20, 2009

The project in context Current and anticipated Google Transit participation in California, shown with project study area projects in progress +90% participation of services (anticipated +90% participation) projects in progress limited participation (anticipated limited participation) NorCal project area no participation / unknown (we may not have included every Google Transit project in this informal inventory) Friday, March 20, 2009

• Conduct stakeholder interviews Study process Resources Survey • Conduct ongoing and regular communication with all parties Pilot agency selection • Resources Survey Pilot project • Collect data to create Google evaluation Transit Feed Expected final • Select agencies for pilot project outcome • Submit data and coordinate with Google • Test and evaluate pilot • Evaluate and document results Friday, March 20, 2009

A few questions we asked Study process agencies: Resources Survey • Existing software tools & systems? Pilot agency • Who maintains and publishes selection schedules offline and/or online? Pilot project • How many staff hours for trip evaluation planning help? • Expected final How many schedule updates/year? outcome • What is your level of interest and what are your major concerns & priorities? Friday, March 20, 2009

Criteria for pilot selection Study process • Level of interest and staff support Resources Survey • No major service changes in next six Pilot agency months selection • Availability of bus stop data for Google Pilot project Transit Feed evaluation • Connectivity of services Expected final • Selected transit agencies: outcome • RABA (Shasta County) • Plumas Transit • Tehama Area Rural Express • STAGE (Siskiyou County) • Trinity Transit Friday, March 20, 2009

Study process • Who are the actual users of Google Resources Survey Transit? • Pilot agency Does Google Transit work well in selection rural areas? • What is the feedback from users and Pilot project / participating agencies? evaluation • Does the Google Transit provide the Expected final right level of detail? outcome • What are the benefits to agencies? Users? Friday, March 20, 2009

Study process • Pilot project experience Resources Survey • Detailed implementation plan Pilot agency • Challenges and solutions for longer term selection sustainability • Pilot project / What are the tools to maintain Google evaluation Transit feed data? • Expected final Are there opportunities for leverage Google Transit feed for other purposes? outcome • What are the ongoing maintenance costs? • Staff time / commitments • Financial requirements Friday, March 20, 2009

Google Transit • What is it? • Why? • How to participate? • Making the most of Google Transit Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Friday, March 20, 2009

• Conventional transit schedules and What is it? maps are unfamiliar/hard-to-use Why Google • Google Transit is a familiar format Transit? for public transportation Participating information Making the most • Most Americans on the web of Google Transit • Shows transit as an alternative to driving • Interface in 12 different languages • Available on mobile devices like iPhones and Blackberries Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google Transit? Conventional transit schedules B at 11th :23 33 TRANSIT CENTER 14th at B :24 29 HSU (Library) :26 37 925 E Street 14th at B :28 18 and maps are 14th at Union :29 20 Between 10th & 9th Union at 11th :30 21 Community Center :31 21 A (10:30 to 2:30 or on request) Transfer to HTA Colony Inn :33 22 harder-to-use than Sunnybrae Prof. Bldg. :34 23 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 DOWNTOWN Sunnybrae Loop :37 we may realize Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW 26 Equinox School YEARS DAY • MEMORIAL DAY:44 Union at 11th :45 27 MARTIN LUTHER Union DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER example: N O R T H B O U N D at least three steps GENERAL REFERENCE:! quot; 45#6 $ !758% !! !quot; # % !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 two agencies & info !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka Transit ............................. 443-0826 (quot;&& %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ sources $58$ 458! %5&$ !75quot;8 !!5&7 )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 'D2+;)-E'0'@L))-M ................................... 822-5951 City Hall Redwood !quot;)$ %quot;!$ (H.T.A.)'quot;!$ $quot;(! 443-0826 )quot;%! (quot;%* Transit &quot;(! ............ $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 )(quot;!$ $58! 45quot;# %5&! !75&4 !!5!8 )(quot;!& )quot;%) (quot;%' !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 Fire Dept. ................................. 822-2000 Greyhound ................................... 825-8934 45quot;quot; %5!% !75&6 !!5!& )(quot;!! )quot;!+ (quot;%% !quot;)! %quot;!! &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 Library ...................................... 822-5954 ....................................... (800) 231-2222 45quot;7 %5!6 !75&quot; !!57% )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# &quot;)' 'quot;!# $quot;)' )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45&4 %5!8 !75&! !!57$ )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 Police ....................................... 822-2428 Arcata Dial-A-Ride Info ............... 822-3775 45&6 %5!& !75!% !!57# )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' &quot;)! 'quot;(' $quot;)( )#quot;%( 'B2EE-'Q*:;-'J=2+L2 )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# Highway Patrol ............................ 822-5981 )(quot;%+ Dial-A-Ride pickup ...................... 442-4555 , )(quot;)+ (quot;!# %quot;)+ %quot;%* 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& !7576 !75#4 )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5quot;quot; 45!quot; %57# 826-3011 H.S.U. Information ....................... !7578 !75#6 )(quot;)) )(quot;%# City Cab ....................................... 442-4551 - )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! *quot;(! )#quot;!) '!8;<'0'B'P;)22;:'U'J)C-;- $578 $5quot;! 45!! %57quot; $57! $5&4 4574 %577 !757! !75#quot; )(quot;#* )(quot;!$ Express Taxi ................................ 442-0900 )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 Arcata Ambulance ....................... 822-4166 !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% AMTRACK ........................ (800) *quot;## )#quot;)& )quot;#$ (quot;#' (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ USA-RAIL '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 Frequently called No.!s Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google Result of Florida study Transit? Conventional Almost half of transit schedules participants were and maps are harder-to-use than unable to correctly identify we may realize bus times using the tabular example: schedules. at least three steps two agencies & info sources Design Elements of Effective Transit Information Materials, National Center for Transit Research at the University of South Florida (http://www.nctr.usf.edu/pdf/527-12.pdf) Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google The third most common Transit? internet activity for Google Transit Americans is to “search provides is a for a map or driving familiar format for public directions,” (87%) transportation behind only email and information using search engines. Source: Pew Internet & American Life Project, (http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf) Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Most Americans are Why Google Transit? on the web Most Americans use the internet • 73% of all Americans are internet users • 63% of of people in rural areas • 53% of < $30k/year income households • 71% of 50-64 year olds • 88% of 18-29 year olds Source: Pew Internet & American Life Project, (http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf) Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google Transit? Shows transit as an alternative to driving Travelers who will otherwise never think of transit or visit your website will see the transit option Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google Transit? Interface in 12 different languages Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Why Google Transit? Available on mobile devices like iPhones and Blackberries Twitter status messages: • “I’m thinking of catching my 1st ever bus since iPhone 2.2 got released! It even tells you the bus timetable!” @timjennion • Took a bus for the first time in over a year.The new public transport option in maps on the iPhone is brilliant!” @helloBos Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

What is it? Agency experiences Why Google Transit? Duluth Transit Authority 12% ridership increase w/ Google Transit Participating as part of marketing package Redwood Transit System Making the most Google Transit + high gas prices + of Google Transit university bus pass = 30% year-over-year ridership increase General Manager says “passengers love it.” Hampton Roads Transit “Google effect” – Google’s image has helped to improve public perception Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

What is it? Google welcomes participation from any fixed-route agency. Why Google Transit? PRICE: Participation is free. Participating Making the most of Google Transit However, agencies need to provide valid schedule data in the Google Transit Feed Specification (GTFS). Agencies must agree to the Google Transit Agreement Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Participating Trillium’s WebSchedule is one available tool to publish and maintain Google Transit Feed information Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Agency website can include trip planner form Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Choose an easy- to-remember web-address to include on vehicles, schedules, signs, press releases, and outgoing off- hours voicemail greeting ci.yourcity.ca.us/depts/transit/index.aspx?page=main is not easy-to-remember! Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip Example: CalACT conference webpage Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip Example: CalACT conference webpage Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Friday, March 20, 2009

Transit instructions on the Northcoast Journal event calendar: to reach new audiences and improve off-peak ridership. Friday, March 20, 2009

Friday, March 20, 2009

GTFS: Google Transit Making the most of Feed Specification Google Transit • A lightweight standard format for transit schedule, fare, stop location, and Leverage your service calendar data investment: Take advantage of • Open license for the standard other uses for (not owned by Google) Google Transit • In 3 years, has become the most feed data commonly-used format for transit data: +115 North American agencies, many European and Asian agencies • More at http://code.google.com/transit/ spec/transit_feed_specification.html Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Public data makes a world-wide community of developers your R&D lab Over 20 agencies provide their GTFS data on the public http://code.google.com/p/ feeds page googletransitdatafeed/wiki/PublicFeeds Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Sendero GPS: Leverage your GTFS can be used to create investment: transit point of interest libraries for sight-impaired people to use Take advantage of with talking GPS other uses for Google Transit feed data Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google TimeTable Transit Publisher: Leverage your takes what was a multi-day process investment: of proofreading schedules into a Take advantage of few hour long process of other uses for automatically outputting schedules (see timetablepublisher.org). Google Transit feed data Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

108-H Line Weekday Inbound Space Sciences Berkeley BART Lawrence Hall Lawrence Hall Hearst Mining Hearst Mining UC Botanical UC Botanical Recreational Recreational Stop ID 2532 Stop ID 2590 Stop ID 2592 Stop ID 2579 Stop ID 2589 Stop ID 2539 Stop ID 2553 Stop ID 2551 Stop ID 2532 Evans Hall: Evans Hall: Strawberry Strawberry Circle Side Circle Side Downtown of Science of Science Avenue @ Lab/MSRI Shattuck Station: Canyon Canyon Garden Garden Area Area 7:35 7:40 7:45 7:47 7:49 7:55 7:57 7:59 8:01 8:05 — 8:10 8:15 8:17 8:19 8:25 8:27 8:29 8:31 8:35 — 8:40 8:45 8:47 8:49 8:55 8:57 8:59 9:01 9:05 — 9:10 9:15 9:17 9:19 9:25 9:27 9:29 9:31 9:35 — 9:40 9:45 9:47 9:49 9:55 9:57 9:59 10:01 10:05 — 10:10 10:15 10:17 10:19 10:25 10:27 10:29 10:31 10:35 — 10:40 10:45 10:47 10:49 10:55 10:57 10:59 11:01 11:05 — 11:10 11:15 11:17 11:19 11:25 11:27 11:29 11:31 11:35 — 11:40 11:45 11:47 11:49 11:55 11:57 11:59 12:01 12:05 — 12:10 12:15 12:17 12:19 12:25 12:27 12:29 12:31 12:35 — 12:40 12:45 12:47 12:49 12:55 12:57 12:59 1:01 1:05 — 1:10 1:15 1:17 1:19 1:25 1:27 1:29 1:31 1:35 — 1:40 1:45 1:47 1:49 1:55 1:57 1:59 2:01 2:05 — 2:10 2:15 2:17 2:19 2:25 2:27 2:29 2:31 2:35 — 2:40 2:45 2:47 2:49 2:55 2:57 2:59 3:01 3:05 — 3:10 3:15 3:17 3:19 3:25 3:27 3:29 3:31 3:35 — 3:40 3:45 3:47 3:49 3:55 3:57 3:59 4:01 4:05 — 4:10 4:15 4:17 4:19 4:25 4:27 4:29 4:31 4:35 — 4:40 4:45 4:47 4:49 4:55 4:57 4:59 5:01 5:05 — 5:10 5:15 5:17 5:19 5:25 5:27 5:29 5:31 5:35 — 5:40 5:45 5:47 5:49 5:55 5:57 5:59 6:01 6:05 6:40 6:10 6:15 6:17 6:19 6:25 6:27 6:29 6:31 6:35 6:55 7:00 7:02 7:04 7:06 7:15 7:17 7:19 7:21 7:23 TimeTablePublisher.com : PDF generation — created by Frank Purcell. Friday, March 20, 2009

Friday, March 20, 2009

Making the most of Google Transit Mashup with other geographic information Example: UC Berkeley Bear Transit shuttle routes with parking lots and bike parking Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Extensible Making the Applications most of Google Transit 3rd party applications designed to Leverage your consume GTFS investment: Software that Multi-modal trip planning uses Google Show all relevant options – Transit feed including public transit, private information in employer shuttles, carpool, multi-modal trip vanpool, biking, walking – through planning a single map Show interagency transfers Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Multi-Modal Planning Patagonia - Ventura Show all relevant options; 7 carpool, 3 transit Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Inter-service Transfers Genentech – South San Francisco Transfer from BART to private employer shuttle Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the most of Google Transit Leverage your investment: Take advantage of other uses for Google Transit feed data Walkscore.com “Transit shed” map uses open GTFS Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Making the • Use a Google Transit launch to get most of media attention for your transit Google agency. Transit • Create a page on your agency Other ideas & website with basic use instructions strategies to get for Google Transit and links to the most out of frequent trips. Google Transit • Educate social service providers and other partners on how to use Google Transit. • Collect rider feedback to improve the trip planner. Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

Questions? Kimberly Gayle Sue Crowe Linda Rhine Aaron Antrim Caltrans DMT Shasta County RTPA NelsonNygaard Trillium Solutions Trillium TRANSIT INTERNET SOLUTIONS Friday, March 20, 2009

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