Published on November 16, 2009
Comment Marketing Tyler Hurst
Me = @tdhurst • Stream of consciousness • Not a marketer or PR • Studying language • Name on shirt
What it is •Blog commenting • Links to site • Reach
Why it works •Establish as industry leader • Increase incoming links • Trusted source
Listen ﬁrst !
How to start •MAKE A PLAN • Match people to personas • Determine message
Set up footprint !
Choosing content • Create content document • Determine message/ keywords • Stage conversations for client
Workﬂow ! CLIENT Message Platforms ! Female Female "#$%! Internal 40s 30s &'(! Staff Married Single "#))*%+! PR Team Works outside Freelancer ,-).(!-/0(*+%! Rep of home -1!2-3% Various ! others TBD PUSH PULL Push: Daily Blog, Video Pull: Daily Comment Marketing, Optimization, Podcasts, etc.... Niche social networking Interesting, useful content
Finding convos •Phrase or keyword search • Cheap? Use Google Reader • Adjust searches, add feeds regularly
Tracking • Bookmark (del.icio.us, Evernote) • Schedule follow up • Sort by day/week/month
Reporting •Incoming links via software • Match to bookmarked • Save and check back
No comments? •Link in blog post • Publish via microblog • Discard and glare at
What not to do •NO LINKS IN COMMENTS • No made-up names • Lie
What to avoid •Asking dumb questions • Never checking back • Being boring
Be sure to... •Use active voice • Know what you’re talking about • Solve a problem
Questions? @tdhurst tdhurst.com amandavega.com email@example.com
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