PodCampAZ Comment Marketing

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Information about PodCampAZ Comment Marketing

Published on November 16, 2009

Author: tdhurst

Source: slideshare.net


Slides from Tyler Hurst's presentation on comment marketing

Comment Marketing Tyler Hurst

Me = @tdhurst • Stream of consciousness • Not a marketer or PR • Studying language • Name on shirt

What it is •Blog commenting • Links to site • Reach

Why it works •Establish as industry leader • Increase incoming links • Trusted source

Listen first !

How to start •MAKE A PLAN • Match people to personas • Determine message

Set up footprint !

Choosing content • Create content document • Determine message/ keywords • Stage conversations for client

Workflow ! CLIENT Message Platforms ! Female Female "#$%! Internal 40s 30s &'(! Staff Married Single "#))*%+! PR Team Works outside Freelancer ,-).(!-/0(*+%! Rep of home -1!2-3% Various ! others TBD PUSH PULL Push: Daily Blog, Video Pull: Daily Comment Marketing, Optimization, Podcasts, etc.... Niche social networking Interesting, useful content

Finding convos •Phrase or keyword search • Cheap? Use Google Reader • Adjust searches, add feeds regularly

Tracking • Bookmark (del.icio.us, Evernote) • Schedule follow up • Sort by day/week/month

Reporting •Incoming links via software • Match to bookmarked • Save and check back

No comments? •Link in blog post • Publish via microblog • Discard and glare at

What not to do •NO LINKS IN COMMENTS • No made-up names • Lie

What to avoid •Asking dumb questions • Never checking back • Being boring

Be sure to... •Use active voice • Know what you’re talking about • Solve a problem

Questions? @tdhurst tdhurst.com amandavega.com tyler@tdhurst.com

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