Published on February 24, 2014
UGC, The Graffiti Of The Internet How To Build An UGC Community That Never Sleeps
CONGRATULATIONS! You’ve been selected to GENERATE the CONTENT For this PRESENTATION! We were too busy watching Canadians kick butt in the olypics…
Dear Saul Colt, Thanks so much for stealing our ideas. Now, it looks like we copied YOU…. SIgh…. We have naked people of all races in our presentation… we love naked equality…. Signed, Christine and CamMi. (Feel free to tweet @SaulColt this slide. Don’t forget our Hashtag) SHARING IS CARING
What Saul, See…..
WHO ARE WE? CHRISTINE PANTAZIS Digital Strategist #RBchat Host CAMMI PHAM Digital Strategist #RBchat, #UGCchat Host Twitter -@CPantazis Website - christinepantazis.com Emailfirstname.lastname@example.org @cammipham - Twitter cammipham. com - Website email@example.com - Email Tweet Us - #UGCpc14
DID YOU KNOW? “ 72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360 SHARING IS CARING
WHAT IS GRAFITTI? What It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate... SHARING IS CARING
WHAT IS UGC? What User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media. SHARING IS CARING
What WHAT IS UGC? SHARING IS CARING
#MyCalvins The world's best excuse to pose half-naked on Instagram
What WHY SHOULD WE CARE ABOUT UGC? SHARING IS CARING
DID YOU KNOW? “ On YouTube UGC fan videos get 10 times more views than brand-owned content. Source - Octoly SHARING IS CARING
DID YOU KNOW? “ 87% of consumers agreeing a favorable review has confirmed their decision to purchase. Source - Cone SHARING IS CARING
DID YOU KNOW? “ 92% of consumers say they trust earned media above all other forms of advertising. Source - Nielsen SHARING IS CARING
DID YOU KNOW? “ 59% of consumers trust online reviews as much as personal recommendations Source - Balihoo SHARING IS CARING
The Instagram Handbook for Brands What
How to entice your community / advocates and consumers to Generate Content …. What SHARING IS CARING
What The St. Albert Legacy Community Mural St. Albert, 20 Perron Street, Ab, Canada
What SHARING IS CARING
COMMUNITY USERGENERATED CONTENT SHARING IS CARING
Lorna Jane - #MoveNourishBelieve
SHARING IS CARING
Contact US CHRISTINE PANTAZIS Digital Strategist Twitter -@CPantazis Website - christinepantazis.com Emailfirstname.lastname@example.org CAMMI PHAM Digital Strategist @cammipham - Twitter cammipham.com - Website email@example.com - Email Tweet Us - #UGCpc14
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