Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet

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Information about Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of...
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Published on February 24, 2014

Author: christinepantazis

Source: slideshare.net

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Sunday Feb 23rd 2pm Christine Pantazis (@CPantazis) and CamMi Pham (@CamMiPham) Presented UGC the Grafitti of the Internet - How to Build a UGC Community That Never Sleeps
Really enjoyed having some fun with @SaulColt and our captive adience as well.
72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360
WHAT IS GRAFFITI?
It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate...
WHAT IS UGC?
User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media.
UGC Campaigns-
Burberry, first UGC campaign - inspired Fashion Blogger Street Style Takes - Share Pictures Wearing your Burberry Trench
Audi UGC
User created ad saying 4 rings is ALL you need - reference Sochi Olympics Opening Ceremonies
Calvin Klein UGC
#MyCalvins - Community shares images in their undies
UGC Retort
Pepsi slams coke - Coke super fan turns the tables
On YouTube
UGC fan videos get 10 times more views than brand-owned content.
87% of consumers agreeing a favorable review has confirmed their decision to purchase.
92% of consumers say they trust earned media above all other forms of advertising.
59% of consumers trust online reviews as much as personal recommendations
UGC is so popular Instagram has created a step by step on how to create ads that look like UGC
Entice Community / Advocates / Consumers - Build Relationships, Trust... use GOOD INTERESTING contests, and create compelling content of your own
It's ok to ask for content contributions
Brands help bind their communities eg. Lorna Jane
Online Chats share content with communites and from communities to increase knowledge base

UGC, The Graffiti Of The Internet How To Build An UGC Community That Never Sleeps

CONGRATULATIONS! You’ve been selected to GENERATE the CONTENT For this PRESENTATION! We were too busy watching Canadians kick butt in the olypics…

Dear Saul Colt, Thanks so much for stealing our ideas. Now, it looks like we copied YOU…. SIgh…. We have naked people of all races in our presentation… we love naked equality…. Signed, Christine and CamMi. (Feel free to tweet @SaulColt this slide. Don’t forget our Hashtag) SHARING IS CARING

What Saul, See…..

WHO ARE WE? CHRISTINE PANTAZIS Digital Strategist #RBchat Host CAMMI PHAM Digital Strategist #RBchat, #UGCchat Host Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com @cammipham - Twitter cammipham. com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14

DID YOU KNOW? “ 72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360 SHARING IS CARING

WHAT IS GRAFITTI? What It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate... SHARING IS CARING

WHAT IS UGC? What User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media. SHARING IS CARING

What WHAT IS UGC? SHARING IS CARING

#MyCalvins The world's best excuse to pose half-naked on Instagram

What WHY SHOULD WE CARE ABOUT UGC? SHARING IS CARING

DID YOU KNOW? “ On YouTube UGC fan videos get 10 times more views than brand-owned content. Source - Octoly SHARING IS CARING

DID YOU KNOW? “ 87% of consumers agreeing a favorable review has confirmed their decision to purchase. Source - Cone SHARING IS CARING

DID YOU KNOW? “ 92% of consumers say they trust earned media above all other forms of advertising. Source - Nielsen SHARING IS CARING

DID YOU KNOW? “ 59% of consumers trust online reviews as much as personal recommendations Source - Balihoo SHARING IS CARING

The Instagram Handbook for Brands What

How to entice your community / advocates and consumers to Generate Content …. What SHARING IS CARING

What The St. Albert Legacy Community Mural St. Albert, 20 Perron Street, Ab, Canada

What SHARING IS CARING

COMMUNITY USERGENERATED CONTENT SHARING IS CARING

Lorna Jane - #MoveNourishBelieve

SHARING IS CARING

Contact US CHRISTINE PANTAZIS Digital Strategist Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com CAMMI PHAM Digital Strategist @cammipham - Twitter cammipham.com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14

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