Pob stage 2 marketing seminar 6 pre students

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Information about Pob stage 2 marketing seminar 6 pre students
Education

Published on September 16, 2014

Author: jowebbpearson

Source: slideshare.net

Description

Topic 10 Seminar 2

Principles of Business: Stage 2 Marketing Seminar: Answering a research brief Topic Number:6

Overview In this seminar you have the opportunity to respond to a real insight brief that was developed by a client. You will be given the opportunity to ask questions to your client on the brief to clarify any points. Thereafter, you will be given time during the seminar for investigation and to develop answers to each section. You will be expected to come up with a coherent plan including key research output hypothesis and how you will go about conducting the research. Your final task will be to present a fully comprehensive answered brief to your client for further consideration and sign-off. They will be given the opportunity to ask questions and decide whether they would like to give you the piece of work.

3 Learning outcomes of this seminar • Be able to respond to a research brief • Develop a strategic understanding of the key research issues of a client and develop a plan to overcome them • Be able to recommend key research methods that will answer a specific brief • Develop a key research hypothesis that will help to communicate potential outcomes of the research to a client

Agenda for this seminar Opportunity to clarify any issues with the brief Investigate the key aspects of the brief Provide recommendations on how the brief will be answered using appropriate research methods Get feedback from client on whether they will give you the job

Clarify any aspect of the brief with your client

Discuss

Investigate the key aspects of the brief

Discuss

Provide recommendations on how the brief will be answered using appropriate research methods

Discuss

Get feedback from client on whether they will give you the job

Discuss

End of Seminar Note: This recording is for your personal use only and not for further distribution or wider review. © Pearson College 2013

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