Pob stage 2 marketing seminar 1

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Information about Pob stage 2 marketing seminar 1
Education

Published on September 16, 2014

Author: jowebbpearson

Source: slideshare.net

Description

POB Module 7 Seminar 1

Principles of Business: Stage 2 Marketing Seminar: Putting Marketing at the Heart of an Organisation Topic Number:1

Overview In this first lecture, you are put in the driving seat to help an organisation of your choosing with their marketing strategy. The CEO has hired you to help the company better understand a number of key things relating to marketing. He has asked you to articulate the following: • Present an overview of the company and strategy • The role the organisation in the wider society • Explain how the organisation can become more market oriented and develop products that meet consumers needs He would like you to put together a 10 min presentation that you will deliver to the board of directors of the company.

3 Learning outcomes of this seminar • Define the role of marketing within society • Describe how they go about using each of the components of the marketing mix • Highlight what you believe to be there planning process • Be able to make recommendations on how the organisation can be more appealing to their target audience

Agenda for this seminar Present an overview of the company, strategy and external operating environment Describe the role of the organisation in society Explain how the organisation can become more market oriented and develop products that meet consumers needs

Structure for the session You will have 15 minutes to discuss each question We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area Feel free to ask questions but please do not have separate conversations ‘we are all in this together’!

Present an overview of the company, strategy and external operating environment

The role the organisation plays in wider society

Explain how the organisation can become more market oriented and develop products that meet consumers needs

Appendix – Sources for illustrations Slide 9&10: www.metricstream.com Slide 12: www.onlineleadsinc.com Slide 13, 16, 17: www.emeraldinsight.com Slide 12: www.grameenbank.com & www.wikipedia.org Slide 21 and 22: www.strategic-planet.com

End of Seminar Note: This recording is for your personal use only and not for further distribution or wider review. © Pearson College 2013

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