Published on September 16, 2014
Principles of Business: Stage 2 Marketing Seminar: Putting Marketing at the Heart of an Organisation Topic Number:1
Overview In this first lecture, you are put in the driving seat to help an organisation of your choosing with their marketing strategy. The CEO has hired you to help the company better understand a number of key things relating to marketing. He has asked you to articulate the following: • Present an overview of the company and strategy • The role the organisation in the wider society • Explain how the organisation can become more market oriented and develop products that meet consumers needs He would like you to put together a 10 min presentation that you will deliver to the board of directors of the company.
3 Learning outcomes of this seminar • Define the role of marketing within society • Describe how they go about using each of the components of the marketing mix • Highlight what you believe to be there planning process • Be able to make recommendations on how the organisation can be more appealing to their target audience
Agenda for this seminar Present an overview of the company, strategy and external operating environment Describe the role of the organisation in society Explain how the organisation can become more market oriented and develop products that meet consumers needs
Structure for the session You will have 15 minutes to discuss each question We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area Feel free to ask questions but please do not have separate conversations ‘we are all in this together’!
Present an overview of the company, strategy and external operating environment
The role the organisation plays in wider society
Explain how the organisation can become more market oriented and develop products that meet consumers needs
Appendix – Sources for illustrations Slide 9&10: www.metricstream.com Slide 12: www.onlineleadsinc.com Slide 13, 16, 17: www.emeraldinsight.com Slide 12: www.grameenbank.com & www.wikipedia.org Slide 21 and 22: www.strategic-planet.com
End of Seminar Note: This recording is for your personal use only and not for further distribution or wider review. © Pearson College 2013
Transcripts - Pob stage 2 marketing seminar 2 students. 1. Principles of Business: Stage 2 Marketing Seminar: Cultivating a better world: Chipotle Topic ...
POB Stage 2 Seminar 5 ... 1. Principles of Business: Stage 2 MarketingSeminar:Developing a research briefTopic Number:5
Share Pob stage 2 session1 seminar 1 v0.1. ... Pob stage 2 marketing seminar 5 pre students Pob stage 2 marketing seminar 4 post students Comments.
1. Seminar 1: Introduction to the Business Environment Topic Number:Stage 2 Session 1 Principles of Business . 2. Outline of the session • To recap the ...
Share Pob stage 1 seminar 2 final sdb. ... Pob stage 2 marketing seminar 3 pre students ... Pob stage 2 session1 seminar 1 v0.1.
Kalkyl at PoB:s Elektriska AB, Arbetsledare at PoB:s Elektriska AB Past Lagbas/montör at PoB:s Elektriska AB Education Fyrisskolan, Brantingsskolan See less.
Pob stage 1 seminar 16 student v2 Purpose of Business Stage 1 Topic 4 Seminar 7 months ago. Education
Point of Beginning (POB) ... Custom Content & Marketing Services Events ... an unusual rise in volume late in 2015 that reached flood stage ...