Plunge Inside the Mystery of Conversion Rate Optimization - Part 2

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Information about Plunge Inside the Mystery of Conversion Rate Optimization - Part 2
News-Reports

Published on July 14, 2016

Author: Optimoid

Source: authorstream.com

slide 1: P l u n g e I n s i d e t h e M y s t e r y o f C o n v e r s i o n R a t e O p t i m i z a t i o n - P a r t 2 L a y e r s o f m y s t e r i e s a r e f i n a l l y g e t t i n g u n f o l d e d a n d m o r e i n f o r m a t i o n i s n o w o b t a i n e d a b o u t t h i s i m p o r t a n t k e y p e r f o r m a n c e i n d i c a t o r s K P I s . T h i s i s o n e o f t h e s i g n i f i c a n t p a r a m e t e r t h a t h a s t h e m a x i m u m w e i g h t a g e w h e n i t c o m e s a b o u t d e c i d i n g t h e f u t u r e c o u r s e o f y o u r o n l i n e b u s i n e s s . T h e i m p o r t a n c e a n d w o r t h o f c o n v e r s i o n r a t e o p t i m i z a t i o n c a n b e j u d g e d f r o m t h e f a c t t h a t e v e r y o n l i n e b u s i n e s s i s w o r k i n g w i t h t h e s o l e i n t e n t i o n o f i m p r o v i n g t h e i r o v e r a l l c o n v e r s i o n s . I t c a n b e t h e s a l e o f a p r o d u c t d o w n l o a d i n g o f a f r e e e b o o k / s o f t w a r e / n e w s l e t t e r c u s t o m e r r e g i s t r a t i o n f o r a n e v e n t / c o n t e s t o r a n y o t h e r s u c h t a s k . I n t h e p r e v i o u s v e r s i o n o f t h i s b l o g w e h a v e c l e a r l y m e n t i o n e d a b o u t w h a t i s c o n v e r s i o n r a t e o p t i m i z a t i o n w h a t i s t h e f o r m u l a t o d e c o d e c o n v e r s i o n r a t e o p t i m i z a t i o n a n d o t h e r s u c h b a s i c i n s i g h t s . L e t u s n o w e x p l o r e a b o u t t h e i m p a c t o f o u r f r e e A / B t e s t i n g t o o l k n o w n a s M o c k i n g F i s h i n t h e i m p r o v e m e n t o f c o n v e r s i o n r a t e s f o r y o u r o n l i n e b u s i n e s s . I t c a n i m p r o v e t h e n u m b e r o f y o u r c o n v e r t i n g c u s t o m e r s - T h i s M o c k i n g F i s h t o o l i s a v e r y e x c e p t i o n a l w e b t e s t i n g a n d a n a l y t i c s t o o l t h a t c a n p r o v i d e a n e f f e c t i v e i n s i g h t a b o u t t h e s i t e a c t i v i t y v i s i t o r b e h a v i o r c u s t o m e r e n g a g e m e n t u s a b i l i t y o f s i t e e l e m e n t s a n d m u c h m o r e . W i t h a l l t h e s e o f f e r e d f u n c t i o n a l i t i e s i t i s n o w m u c h e a s i e r t o t r a n s f o r m y o u r v i s i t i n g c u s t o m e r s i n t o c o n v e r t i n g c u s t o m e r s . I t o p t i m i z e s t h e p e r f o r m a n c e o f y o u r c a l l - t o - a c t i o n C T A b u t t o n s - B y i m p r o v i n g t h e p e r f o r m a n c e o f y o u r s i t e e l e m e n t s y o u c a n d e c i d e i f y o u r C T A b u t t o n i s a b l e t o g r a b r e q u i r e d c u s t o m e r a t t e n t i o n o r n o t . O n c e y o u h a v e r e c e i v e d t h e a m p l e a t t e n t i o n t h r o u g h y o u r C T A b u t t o n y o u c a n e f f o r t l e s s l y g r a b d e s i r e d c o n v e r s i o n s a n d s a l e s f o r y o u r o n l i n e b u s i n e s s w i t h t h i s f r e e A / B t e s t i n g t o o l . H e l p s i n e n s u r i n g a n a p p e a l i n g d e s i g n f o r y o u r w e b s i t e - W i t h a c l e a r i d e a a b o u t t h e p o p u l a r i t y o f y o u r s i t e e l e m e n t s t h r o u g h t h e h e l p o f c o n v e r s i o n r a t e s a c h i e v e d y o u c a n c l e a r l y d e c i d e i f y o u r s i t e e l e m e n t i s a w i n n e r o r l o s e r . T h u s M o c k i n g F i s h c a n h e l p i n p e r f o r m i n g a q u i c k w e b s i t e r e d e s i g n f o r t h e g r o w t h o f y o u r o n l i n e b u s i n e s s a n d c a n i m p r o v e slide 2: e C o m m e r c e c o n v e r s i o n r a t e o p t i m i z a t i o n e f f o r t s . I t c a n i m p r o v e t h e n a v i g a t i o n a r o u n d y o u r w e b s i t e - T h i s f r e e A / B t e s t i n g t o o l i s a n e x c e l l e n t w e b t e s t i n g t o o l a s i t h e l p s i n p r o v i d i n g a d e t a i l e d i n s i g h t a b o u t t h e n o n a p p e a l i n g a r e a s o f a s i t e t h r o u g h t h e h e l p o f c o n v e r s i o n r a t e s a c h i e v e d b y t h o s e s i t e e l e m e n t s . B y i m p l e m e n t i n g t h e c h a n g e s o f y o u r w i n n e r p a g e y o u c a n d r a s t i c a l l y i m p r o v e y o u r s i t e n a v i g a t i o n a n d u s e r e x p e r i e n c e . S p a r e f e w m i n u t e s f r o m y o u r b u s y s c h e d u l e a n d p a y a l i t t l e a t t e n t i o n t o w a r d s t h i s i n f o r m a t i v e b l o g t h a t c a n p r o v i d e y o u c r u c i a l i n f o r m a t i o n a b o u t t h e e f f e c t i v e n e s s o f M o c k i n g F i s h f r e e A / B t e s t i n g t o o l i n t e r m s o f c o n v e r s i o n r a t e o p t i m i z a t i o n . H e r e i s y o u r p a t h t o a n e n g a g i n g a n d c o n v e r s i o n f r i e n d l y w e b s i t e b y i m p l e m e n t i n g t h e s e c r u c i a l t i p s .

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