PLDT Home eMVP Digital University | eCRM Project

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Information about PLDT Home eMVP Digital University | eCRM Project
Technology

Published on February 13, 2014

Author: ThomasOMercado

Source: slideshare.net

Description

Submitted assignment for Email Marketing Class. Chosen brands were the PLDT Home Telpad (http://pldthome.com/telpad) Wicked the Musical Promo and PLDT Landline Plus Postpaid 2-in-1 Unlimited Calls and Internet Surfing Promo with FREE tablet Promo. Students ( of http://imadigitalmarketer.com ) were asked to create email campaigns for brands or projects that they were handling.

Email Marketing Plan - PLDT Thomas O. Mercado

Telpad eDM Outline • Sample email for Telpad Family Plan Upgrade Promo – Subject line: Win a Pair of Tickets to Wicked the Musical (Telpad VIPs Raffle) – Content: Win a pair of tickets to Wicked the Musical! Win tickets to the highly-acclaimed musical Wicked! Just upgrade to a Telpad Family Plan between February 1-15, 2014 to join our raffle! Email us your name, PLDT landline & mobile number at promos@pldt.com.ph. Thank you and good luck! • Description: This email in an incentive promo for all existing Telpad subscribers intended to augment sales of the Family plan upgrade.

TELPAD SAMPLE EDM Subject line: Win a Pair of Tickets to Wicked the Musical (Telpad VIPs Raffle) Header Copy: A. Win tickets to Wicked The Musical! Apply for a Telpad Family Plan now! B. View this email in your browser Body Copy: Win a pair of tickets to Wicked the Musical! Win tickets to the highly-acclaimed musical Wicked! Just upgrade to a Telpad Family Plan between February 1-15, 2014 to join our raffle! Email us your name, PLDT landline & mobile number at promos@pldt.com.ph. Thank you and good luck! Poster: Clickable image linking to Telpad Plans page Clickable Button with mailto: email link. Copyright Business Address Unsubscribe Link

DESCRIPTION CHALLENGE OBJECTIVE TARGET RECIPIENT ROLE OF EMAIL MEASUREMENT To create an email message that would communicate the availability and features of a new plan for family use and incent existing subscribers to upgrade to this plan. To generate online leads Existing Telpad Subscribers Lead generation and to incent customer to upgrade OPEN RATE, CTR, CTR of INTERNAL LINKS, BOUNCE RATE (Soft and Hard) LEADS GENERATED, UNSUBSCRIBE RATE

PLDT Landline Plus 2-in-1 Home Bundles eDM Outline Subject Line: Get the Most Sought-After Plan for Unlimited Calls and Internet PLUS a Free Tablet! Content Header Copy: Subscribe to the most sought-after UNLI Calls & Internet plan from PLDT. Free gadget and hassle-free installation. -----------------------------------------------------------Is this email not displaying correctly? View it in your browser. Body Copy: Enjoy more ways to stay connected! PLDT LANDLINE PLUS is a wireless and portable landline service which allows you to bring your phones ANYWHERE in the country. Apply now for a telephone line without the hassle of lining up - no installation and set-up required and enjoy UNLIMITED local calls and UNLIMITED 3G mobile internet and an Android Tablet in one plan! The PLDT 2-in-1 Wireless Home Bundles are the newest PLDT wireless bundles that allow you to enjoy UNLIMITED local calls, UNLIMITED 3G mobile internet and an Android Tablet in one plan for only Php1,459 per month! You also have the option to choose from any of our consumable internet plans to suit your family ! Enjoy Easy Payment Options at: • PLDT Business Offices • PLDT Bilis Kabit Booths • PLDT Authorized Dealers and Agents Follow on Twitter & Facebook Links | Suggest to a friend link for shareability Copyright Unsubscribe link

PLDT Landline Plus 2-in-1 Home Bundles EDM Subject Line: Get the Most Sought-After Plan for Unlimited Calls and Internet PLUS a Free Tablet! Header Copy: Subscribe to the most sought-after UNLI Calls & Internet plan from PLDT. Free gadget and hassle-free installation. -----------------------------------------------------------Is this email not displaying correctly? View it in your browser. Body Copy: Enjoy more ways to stay connected! PLDT LANDLINE PLUS is a wireless and portable landline service which allows you to bring your phones ANYWHERE in the country. Apply now for a telephone line without the hassle of lining up - no installation and set-up required and enjoy UNLIMITED local calls and UNLIMITED 3G mobile internet and an Android Tablet in one plan! The PLDT 2-in-1 Wireless Home Bundles are the newest PLDT wireless bundles that allow you to enjoy UNLIMITED local calls, UNLIMITED 3G mobile internet and an Android Tablet in one plan for only Php1,459 per month! You also have the option to choose from any of our consumable internet plans to suit your family ! Enjoy Easy Payment Options at: • PLDT Business Offices • PLDT Bilis Kabit Booths • PLDT Authorized Dealers and Agents Follow on Twitter & Facebook Links | Suggest to a friend link for shareability Copyright Unsubscribe link

DESCRIPTION CHALLENGE OBJECTIVE TARGET RECIPIENT ROLE OF EMAIL MEASUREMENT PLDT is offering a new voice call and internet surfing postpaid plan with a bundled tablet. There is an opportunity to create interest in this plan from new and existing customers and To promote awareness about new PLDT Landline Plus Home Bundles To generate online leads New and existing PLDT customers, heavy users of landline and mobile internet (no existing unlimited data plan), able to afford a secondary line which is necessary in personal and work life The eDM will provide general information about the plan and links to the landing page on http://pldthome.com Open Rate, CTR, CTR of internal links, online leads, bounce rates (soft and hard), unsubscribe rates

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