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Playthenet operadoras. #EN

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Information about Playthenet operadoras. #EN
Marketing

Published on March 11, 2014

Author: playthenet

Source: slideshare.net

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Madrid, February 18th 2013 Show everyone Hi, we are playthe.net +34 969 24 0221 | www.playthe.net | info@playthe.net

2   About playthe.net playthe.net in 1 minute

3   Disruptive offer in the advertising sector, given the advertising effectiveness and economic efficiency of the advertising product playthe.net implies a disruptive value given in the advertising sector. Is an efficient, online and accessible outdoor digital signage solution. An instrument for information, promotions and ads broadcast supported by outdoor screens. You can advertise yourself, boost your revenues though the digitalization of your showcase, surprise a friend or relative with a personal message or make promotions with your products through the playthe.net “store”. Take advantage of the digital signage by offering the best location, innovation and efficiency thanks to the playthe.net e>play* network, reaching maximum coverage and the best positioning for your products. Offer Democratization of Advertising , Advertising deal through network l playthenet gives access to outdoor advertising to stretch long tail of the Spanish aggregate supply , as is happening in analogy with the sponsored links ( Google, Yahoo ) on internet. Disruptive offer Democratization Launch advertising campaigns in more than 3,500 screens across Spain. Segment by location and time range. Easy to use Digitalize your showcase, promote your products and boost your revenues. Direct A social, effective and interactive media. Maximize the attention your contents get and connect with your target audience. Profitable It allows you to know if your ad reach your target audience, by analyzing the age and sex of those who stand in front of your screen, as well as the span of time they spend there. You can also get to know where the client is and the number of people connected to the wi-fi. Measurable

4   ADVERTISING   TEMPLATES   PROGRAMMING   PLAYLIST   CONTENTS   e>plays   NETWORK   INTERNET   MOBILE   DEVICES   SOCIAL  NETWORKS   ADVERTISERS   AGENCIES   TARGET   CUSTOMERS   The surrounding of playthe.net Media Telco Internet Outdoor

5   Navarra 87 e>plays País Vasco 91 e>plays La Rioja 30 e>plays Aragón 49 e>plays Cataluña 845 e>plays Castilla y León 135 e>plays Madrid 1.067 e>plays C. Valenciana 485 e>plays Galicia 43 e>plays Asturias 33 e>plays Cantabria 27 e>plays Castilla-La Mancha 202 e>plays Islas Canarias 32 e>plays Andalucía 247e>plays Extremadura 110 e>plays R. de Murcia 25 e>plays Baleares 2 e>plays playthe.net in Spain Currently more than 3,500 points in the network 2012 1.000 e>plays 2013 2.500 e>plays 2014 20.000 e>plays

6   > Increase of the service > Increase of the ARPU > +EBITDA PER USER > +CLIENT RETENTION (CHURN decrease) > Modernize your showcase > Offer publication > People traffic > Free WIFI for clients > Savings as well as spin-off benefits for the business with the same telecommunications product.. > 50% of the advertising income generated by the contents broadcasted on your screen Telco + playthe.net: combined offer internet + cell phone + TV + land line + e>play Retail + SOHO Telco WIN WIN

7   During 2013 playthe.net has cooperated with a Spanish telecom operator and currently we are involved in an expansion process with other operators (commercializing the solution playthe.net + connectivity among several SME’s and Micro- enterprise segments. Commercial strategies among fixed-line telecommunications operators in order to launch a combined offer

8   In comparison, playthe.net offer increases the business savings by 20%-80%, as well as the number of RGU’s from 2-3 to 3-4. In an indirect way, it also boosts sales through the effectiveness of an interactive showcase with a higher rotation. Factura Anual Sin playthe.net (2-3 RGU´s) 804€ 804€ 360€ -500€ -1.000€ Telecommunication Operator DOOH Equipment Advertising incomeTelecommunication Operator 660€ 160€ Year bill with playthe.net (3-4 RGU´s) +   +   =   Final balance Impact in savings for the business telco + playthe.net TELCO services [50% of the advertising income generated by the contents broadcast on your screen)

9   ARPU with playthe.net (2-3 RGU´s) 804€ 360€* 800€ Operador Telecomunicaciones Gross Margin (2-3 RGU´s) 400€ 500€ (2200;1500€) (900€) Advertising Hardware (e>play) Telco 40€SRC   Central Costs 60€ 400€ 400€ (100€) (800€) EBITDA (2-3 RGU´s) Operator income Telco + playthe.net = EBITDA x2 RGU.- Revenue Generating Unit *1 year 29,95€

10   COST e>play playthe.net 100% Capex hardware Profit for the telecom operator The participation of the telecom operator in the benefit of the recurring advertising income per point can vary depending on the degree of investment in hardware and the design of its commercial offer. =50% 50% + X % Y % Advertising ARPU model ARPU ADVERTISING

11   Example of share of advertising ARPU COST commerce e>play 1.920€ (80%) 100% Capex hardware ARPU ADVERTISING Commercial support Operator 480€ (20%) =50% 40% As an example (taking into consideration an e>play with final price= 2,400€), 10% of the advertising income go to the operator, 40% to the business and 50% to playthe.net. The operator can have its share over the advertising ARPU, not only through the direct investment in playthe.net hardware, but also by making the cost of the distributor affect the owner of the business (in the form of savings over the final cost). Also other possibilities proposed by the operator may be agreed upon. Total 2.400€ (100%) CAPEX 10% + 50% Operator Business

12   42 indoor vertical digital poster e>play i42t 42” Captures the sunligh, improving the quality of the imageme. More dynamism and visibility than a usual panel. Vertical digital poster 42” > anti-glare professional panel > Screen: Panel Super IPS (16:9) 42” Full HD > Transflective -high luminosity 700 cd/m² > View angle: h178º v178º > Control by USB and RJ45 (data) > Compatible with the e>player playthe.net > Dimensions: 2 x 0,79 x 0,64 meters > Finishing layer: white or aluminium. Designed for light interiors with direct impact of natural light such as hotel lobbies, shop windows… as well as for darker interiors of businesses or shop windows. Main features of the package: > Access to the playthe.net network 24 hours a day > Premiun maintenance of services and hardware > Licence playthe.net > Instalation quota > e>play transport > Creation of the first content > Configuration of the e>play > Permanence agreement: 60 months 12 payments First year 12 payments Second year 12 payments Third year 12 payments Fourth year 12 payments Fifth year 29,95 € 69,45 € 69,45 € 69,45 € 69,45 € The monthly payments can vary depending on the existing interest rate upon the signature of the funding agreement Prices with an annual percentage rate of charge (APR) of 8%. Total price: 3.000,00 €. VAT not included. (without funding) models e>plays Discover the whole range of e-plays available 29.95€ /month the first year

13   47 indoor vertical digital poster e>play i47t 47” Captures the sunligh, improving the quality of the imageme. More dynamism and visibility than a usual panel. Vertical digital poster 47” > anti-glare professional panel > Screen: Panel Super IPS (16:9) 47” Full HD > Transflective -high luminosity 700 cd/m² > View angle: h178º v178º > Control by USB and RJ45 (data) > Compatible with the e>player playthe.net > Dimensions: 2 x 0,79 x 0,64 meters > Finishing layer: white or aluminium. Designed for light interiors with direct impact of natural light such as hotel lobbies, shop windows… as well as for darker interiors of businesses or shop windows. Main features of the package: > Access to the playthe.net network 24 hours a day > Premiun maintenance of services and hardware > Licence playthe.net > Instalation quota > e>play transport > Creation of the first content > Configuration of the e>play > Permanence agreement: 60 months 12 payments First year 12 payments Second year 12 payments Third year 12 payments Fourth year 12 payments Fifth year 39,95 € 73,70 € 73,70 € 73,70 € 73,70 € The monthly payments can vary depending on the existing interest rate upon the signature of the funding agreement Prices with an annual percentage rate of charge (APR) of 8%. Total price: 3.000,00 €. VAT not included. (without funding) models e>plays Discover the whole range of e-plays available 39.95€ /month the first year

14   packages advertising playthe.net Monthly packages

Luis Miguel Vindel CEO lmvindel@playthe.net   Contact us, We are here Espronceda, 40 28003 MADRID Spain T + 34 91400 88 41 Cervantes, 2-3º 16004 CUENCA Spain T+ 34 90218 0008 And here www.playthe.net playthe.net/blog/ facebook.com/playthenet.es twitter.com/playthenet_ www.linkedin.com/company/playthe.net http://www.youtube.com/user/plataformaplaythenet

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