Published on December 9, 2013
Playing with consumers’ behavior By Nikita Kakuev @Nkakuev @Gamify_Me
Gamification = Behavioral Economics Game Design +
Gamification = Behavioral Economics + Game Design
Lazzaro, N: Why we play. (http://www.xeodesign.com/research.html)
Yu-Kai Chou: Octalysis Framework (www.yukaichou.com)
Small Piece of us!
Understanding consumer behavior vs Understanding the consumer
What is the problem? How to solve it?
Research technique for gamification?
Create Player/Customer Profile!
What players are like? What to use?
What players/consumers are like? Why? What to use?
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” - A. Einstein
How to get people invest into wealth management platform online?
Problem: Trust issues
Solution: Embedding social features to the website
Trusting stance: “I usually trust people until they give me a reason not to trust them” – Badges/points with the context of reputation – Leaderboards based on success rate of particular investors or investment advisers
NIKITA KAKUEV @NKAKUEV @GAMIFY_ME GAMIFYME@G-ERA.CO WWW.G-ERA.CO WWW.BEHAVIORALGAMIFICATION.TUMBLR.COM
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