advertisement

Playdemic GIAF 4 presentation - Divided Loyalties

50 %
50 %
advertisement
Information about Playdemic GIAF 4 presentation - Divided Loyalties
Technology

Published on February 20, 2014

Author: gamesanalytics

Source: slideshare.net

Description

Paul Gouge, Playdemic, talks us through the challenges of developing and running cross-platform social games in this presentation from the 4th Games Industry Analytics Forum.
advertisement

Divided Loyalties: Developing and Running Cross-Platform Social Games Paul Gouge CEO - Playdemic

Jan 2010 A Short History of Playdemic Company founded July 2010 May 2011 500k+ DAU & $1m+ a month Nov 2012 April 2013 1m+ DAU & $2m+ a month July 2013 65 staff Dec 2013 Jan 2014 Top 50 Grossing UK

But… …its Hard!

So, why Cross-Platform? Increase in DAU Increase in Retention Increase in Monetisation

The Problem

The Problem Established FB Canvas Game iOS/Android Tablet Target Platform

The Challenges • • • • • • • • • Game already live Development environment Persisting worlds across platforms Accommodating FB & Non-FB Users Analytics A/B Testing UI & UX Considerations Up-scaling graphics Synching X-platform releases

Game Already Live What do these games have in common? •This is gaming as a service •Engaged users consume content very quickly… •…leading to a weekly release cadence •Development trying to hit a moving target

Development Environment ideasengine advantages… •Our own proprietary software •Proven multiplatform environment •High level of internal expertise •Core game up and running very quickly •Ability to optimise performance

Persisting Worlds & Accommodating FB & Non-FB Users • How do we identify users? • Facebook Start Now flow • Assigning a unique PD ID • Encourage user to log in using Facebook • Link user accounts using FB ID • X-platform play now possible

Analytics

A/B Testing • A/B Testing is a vital ingredient in creating a successful game • Allows fine tuning of the game based on empirical evidence • Challenging to test and iterate on iOS platform • X-platform = A/B testing to canvas audience possible

UI & UX Considerations • We’ve all played tablet games that feel like ports of PC games • Village Life was designed as a mouse driven game • Essential to make games feel native to touchscreen • Get really detailed with every screen and every button • It’s not all about pinch to zoom and swipe to move!

Up-scaling Graphics

Up-scaling Graphics

Synching Xplatform releases • Planning • Process • Timing

The Result…

Thank you

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Reconciling Nationalist and Non-Nationalist Loyalties ...

Slide 1 Reconciling Nationalist and Non-Nationalist Loyalties Chapter 4 Slide 2 What are Non- Nationalist loyalties?
Read more

Klarin M. Balancing Loyalties. - Documents

Balancing Loyalties (Can A CEO Be An Author Of His Life In The Corporate Setting?) Mikhail klarin, PhD Russian Academy Of Education; ...
Read more

Reconciling Nationalist Loyalties - Documents

Reconciling Nationalist Loyalties. Does everyone love a parade? ... PowerPoint PPT Presentation. Download Reconciling Nationalist Loyalties. Transcript.
Read more

Divided Loyalties and Shifting Perceptions : The Jōkyū ...

Divided Loyalties and Shifting Perceptions : The Jōkyū Disturbance and Courtier-Warrior Relations in Medieval Japan by Michael McCarty.
Read more

Chapter 5 Exploring Loyalties. Contending Loyalties My ...

Chapter 5 Exploring Loyalties. Contending Loyalties My family Region Culture Race Country Humankind Friends Employer School Environment Religion Political.
Read more

Presentation Montz-Kaibel for Divided Wall Technology ...

Presentation Montz-Kaibel for Divided Wall Technology; Download. of 22
Read more

March 2011. This presentation is divided into 4 sections ...

Slide 1 March 2011 Slide 2 This presentation is divided into 4 sections: ...
Read more