Planning and Cultivating Online Communities

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Information about Planning and Cultivating Online Communities
Business & Mgmt

Published on July 23, 2009

Author: scottmoore

Source: slideshare.net

Description

Presentation for the Foundation Center - San Francisco July 23, 2009

Planning and Cultivating Online Communities beyond fans and followers Scott Moore Online Community Consultant [email_address] twitter.com/scottmoore

Printable Edition There are NOTES to add supporting details to the main point. So if you aren’t seeing notes, you are missing information.

There are NOTES to add supporting details to the main point. So if you aren’t seeing notes, you are missing information.

Characteristics of lasting communities Strong Values Vibrant Resilient Reciprocity Members self-identify as a community

Strong Values

Vibrant Resilient

Reciprocity

Members self-identify as a community

Planning the community Be flexible

Be flexible

7 Essential Planning Questions If you don’t answer these questions sooner , you will ask them later.

If you don’t answer these questions sooner ,

you will ask them later.

7 Essential Planning Questions Why are we doing this? What values do we hold? What does success look like? Who will be in the community? Where are the people right now? What is the value between members? What are our limitations

Why are we doing this?

What values do we hold?

What does success look like?

Who will be in the community?

Where are the people right now?

What is the value between members?

What are our limitations

Planning Question #1 Why are we doing this?

Why are we doing this?

Planning Question #2 What values do we hold?

What values do we hold?

Planning Question #3 What does success look like?

What does success look like?

Planning Question #4 Who will be in the community?

Who will be in the community?

Planning Question #5 Where are the people right now?

Where are the people right now?

Planning Question #6 What is the value between members?

What is the value between members?

Planning Question #7 What are our limitations?

What are our limitations?

Marketing the community Use traditional marketing methods Market early, often and with respect Tell a story. Tell many stories. Tell their stories. SEO works great with community created content Use public events to attract attention

Use traditional marketing methods

Market early, often and with respect

Tell a story. Tell many stories. Tell their stories.

SEO works great with community created content

Use public events to attract attention

Marketing the community Consider how people see you beyond how you see yourself Describe the activities and benefits of the community and invite people to review before joining Take the time to have real conversations and avoid faking interest or auto-replies

Consider how people see you beyond how you see yourself

Describe the activities and benefits of the community and invite people to review before joining

Take the time to have real conversations and avoid faking interest or auto-replies

Staffing for Community How involved do we want/need to be in the community? Content Behavior Light Heavy Attitudes Values

How involved do we want/need to be in the community?

Content

Behavior

Light Heavy

Attitudes

Values

Staffing for Community Traits of quality community managers Optimist Resilient Improviser Group leader Consensus Builder Conflict Mediator Life experience trumps youthful enthusiasm

Traits of quality community managers

Optimist

Resilient Improviser

Group leader

Consensus Builder Conflict Mediator

Life experience trumps youthful enthusiasm

You get what you pay for Community Leader – Daily community work $55-90k with BA/BS and 3 yrs experience Community Director – Sets strategy, manages community team $120 – 160k with 5 yrs experience From Salary.com July 2009 and adjusted for SF Bay Area

Community Leader

– Daily community work

$55-90k with BA/BS and 3 yrs experience

Community Director

– Sets strategy, manages community team

$120 – 160k with 5 yrs experience

From Salary.com July 2009 and adjusted for SF Bay Area

Community Management Techniques Make the community success your success Be accessible and available Be a listener Be a connector Be a teacher of teachers Foster leaders

Make the community success your success

Be accessible and available

Be a listener

Be a connector

Be a teacher of teachers

Foster leaders

Community Management Techniques Two powerful questions How can I help? Will you help me?

Two powerful questions

How can I help? Will you help me?

Broadbrush Review Answer the essential 7 questions Market when you launch and be authentic Think about involvement and staff to that level Listen, integrate, teach and support Be flexible!

Answer the essential 7 questions

Market when you launch and be authentic

Think about involvement and staff to that level

Listen, integrate, teach and support

Be flexible!

Thank you! Questions? Scott Moore Online Community Practitioner and Consultant [email_address] 510-209-5974 www.phoom.com www.linkedin.com/in/scottmoore www.twitter.com/scottmoore www.facebook.com/scottmoore

Scott Moore

Online Community Practitioner and Consultant

[email_address]

510-209-5974

www.phoom.com

www.linkedin.com/in/scottmoore

www.twitter.com/scottmoore

www.facebook.com/scottmoore

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