Planner vs. Trend

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Information about Planner vs. Trend
Marketing

Published on March 3, 2014

Author: alinatudose167

Source: slideshare.net

Description

Some considerations about FOMO and other trends.
A presentation for Smark.

PERSPECTIVA STRATEGIEI PLANNERUL FATA IN FATA CU TRENDU’ !

JWT! TREND! REPORT !

http://www.youtube.com/watch?v=9MyizJ6KMWI

FEAR ! OF! MISSING! OUT !

http://www.youtube.com/watch?v=gH65v8MNBZ4

PRIMUL PAS: DE CE SE INTAMPLA?!

Viata reala se muta pe retelele sociale

Generatia social media

AL DOILEA PAS: CUI-I SE INTAMPLA?!

Millennials’ Tinerii sunt in procesul de formare al identitatii personale, de aceea sunt mai predispusi sa sufere de FOMO. Generatia Millennials au mai putine resurse – de aceea consuma mai putine produse sau experiente care le-ar putea defini personalitatea si, in acelasi timp si le doresc cel mai mult si au timp pentru ele.

Generatia social media

AL TREILEA PAS: CUM IL ! FOLOSIM?!

BRIEF Definire insight Intelegem mai bine un comportament, iar creativul isi poate imagina cu usurinta omul cu care vorbeste brandul respectiv. Definire mesaj Daca trendul este unul definitoriu si potrivit pozitionarii brandului respectiv, din el poate izvori chiar mesajul campaniei, ca in exemplu alaturat. Definire campanie Poate fi ilustrat in executia campaniei.

http://www.youtube.com/watch?v=XCFaKaEbYe8

ULTIMUL PAS: CUM CONVINGEM?!

CREATIVE DIRECTOR !

MARKETING MANAGER!

MULTUMESC!!

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