Planned Obsolescence of Products EcoNetwork event

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Information about Planned Obsolescence of Products EcoNetwork event
Design

Published on July 31, 2009

Author: EcodesignCentre

Source: slideshare.net

Description

What is planned obsolescence in products and what are the environmental and social impacts? This presentation by Leyla Acaroglu given for the Ecodesign Centre Wales EcoNetwork event in July 2009, explains the social and environmental implications of shortened product lifespans and looks at the history of planned obsolescence in product development. This presentation is intended for industrial/product designers and also provides an introduction to Life Cycle Thinking (LCT) as well.

Planned Obsolescence Life Cycle Thinking EcoNetwork 23rd July 2009 Ecodesign Centre Wales LeylaAcaroglu Director, Eco Innovators Melbourne, Australia www.ecoinnovators.com.au Leyla Acaroglu :: www.EcoInnovators.com.au

Planned Obsolescence Leyla Acaroglu :: www.EcoInnovators.com.au

What is planned obsolescence? The intentional failings of a productThe shortening of a products lifeManipulation of a market through product lifespansLeyla Acaroglu :: www.EcoInnovators.com.au

The intentional failings of a product

The shortening of a products life

Manipulation of a market through product lifespans

“the deliberate policy of making a product become rapidly out of date or unserviceable, as by changing minor characteristics of a model, in order to ensure continual sale of new goods”. - The Macquarie Dictionary (2005, p1459) Leyla Acaroglu :: www.EcoInnovators.com.au Definition of Planned Obsolescence

“Ending the Depression Through Planned Obsolescence” - Bernard London 1932 “Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.” - Industrial Designers, Brooks Stevens 1954 Leyla Acaroglu :: www.EcoInnovators.com.au Descriptions

When did it start and why? Great Depression and post World War economyUsed to stimulate economic growth and generate employment and combat ‘frugality’ Wanted to facilitate growth by making people have to consume more frequentlyCorporations realised they could make more profits from continual consumption Create long term sales volumes by reducing the time between repeat purchases Leyla Acaroglu :: www.EcoInnovators.com.au

Great Depression and post World War economy

Used to stimulate economic growth and generate employment and combat ‘frugality’

Wanted to facilitate growth by making people have to consume more frequently

Corporations realised they could make more profits from continual consumption

Create long term sales volumes by reducing the time between repeat purchases

Count how many mobile phones you have owned and list the reasons that you had to purchase a new oneConsider how often your have had to replace household electrical items such as kettles and toastersLeyla Acaroglu :: www.EcoInnovators.com.au Does it really exist?

Count how many mobile phones you have owned and list the reasons that you had to purchase a new one

Consider how often your have had to replace household electrical items such as kettles and toasters

Vance Packard and the Waste Makers The Waste Makers was published in the 1960s and set out to expose the social and environmental degradation resulting from wasteful society and planned obsolescence in products “the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals”.Leyla Acaroglu :: www.EcoInnovators.com.au

The Waste Makers was published in the 1960s and set out to expose the social and environmental degradation resulting from wasteful society and planned obsolescence in products

“the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals”.

“our enormously productive economy… demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfactions, in consumption… We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing rate” - George Nelson, Industrial Designer Leyla Acaroglu :: www.EcoInnovators.com.au

Leyla Acaroglu :: www.EcoInnovators.com.au Types of Planned Obsolescence

Leyla Acaroglu :: www.EcoInnovators.com.au Technical Technical: an existing product becomes dated when a new product is introduced that improves the function of the product in some way.

Technical: an existing product becomes dated when a new product is introduced that improves the function of the product in some way.

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