PlanetFit - linking human health with pet health

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Information about PlanetFit - linking human health with pet health

Published on February 16, 2014

Author: YangboDu



Designed at Merck SocialHealth Hack in time for Social Media Week 2014, PlanetFit is an app coupled with a virtual reality ecosystem to enable individuals to track their personal health habits and involve their pets in healthy habits as well. A production release is slated for early 2015 with Validic and MedHep API connections for multi-device access.

Project leader: Pamela Grace
Developer: Sara Morsi

Idea Concept – Treat obese owners & obese pets together • Bariatric surgeon noticed obese patients had obese pets • Veterinarians noticed their obese patients had obese owners • Scientific journal validation of statistically significant correlation I D E A

Costs of Obesity Related Conditions 1 $147B annually in 2008 2 $1,429 higher than normal weight 3 4 150M overweight/obese people; 85M pets $900 -$2,000/yr per pet $B opportunity w/ 1% Market Share CDC; Nat’l Bur Econ R Rptr, 2013, # 4: R Sum; Assoc Prev Pet Obessity, 2013

Product Differentiators Strong Foundation Patents Dynamic Easy ↓$ FDA 510K MD/VMD Insurance Forbes Multi API >$1B mkt ↑π IBM NYU Med Sprint Tufts Vet

Summary Merck Social Health Hack Game for pet & human play, together 83+ Validic APIs for ease of use on multi devices Pets included in social network Dynamic AI driven for behavior modification Beta product 1Q2015 For more info, please go to

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