Published on October 16, 2013
What is the Role of Plain Language ! in Knowledge Mobilization?! Peter Norman Levesque! President ! Institute for Knowledge Mobilization! 13-‐10-‐15 1
Our Conversation Today! • • • • 13-‐10-‐15 What is Knowledge Mobilization?! Why is it important?! The crucial role of Plain Language.! How to continue the conversation?! 2
What is ! Knowledge Mobilization?! • A shift in thinking! • research production & dissemination to knowledge sharing, meaningmaking and greater use! • A recognition that knowing ≠ doing ! • A focus on complex systems! 13-‐10-‐15 3
What is ! Knowledge Mobilization?! • A term wrapped up in Jargon! • 90 different terms used! • A system under construction! • A promise of improvement with a short track record! 13-‐10-‐15 4
Growth of the Research System h8p://jrp.icaap.org/index.php/jrp/arCcle/viewArCcle/128/106 2000 13-‐10-‐15 1945 5 5
6 This growth shiKs pa8erns of sharing 13-‐10-‐15 Passive push (unCl 1970s+) Push harder (1990s+) Partner & pull (2000+) • DisseminaCon via tradiConal journals, conferences • Focus on implementaCon, e.g. performance feedback • Linkage & exchange, e.g. joint producCon 6
7 Lots of smart people trying to improve the use of research to solve diﬃcult problems 13-‐10-‐15 7
Growing recogniCon that success will mean working together in more complex ways 8 13-‐10-‐15 8
Knowledge MobilizaCon is • Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS. • MulCple methods for mulCple purposes and audiences • Includes – management, transfer, exchange, translaCon, implementaCon 13-‐10-‐15 9
Knowledge MobilizaCon is Value CreaCon Programs Policies PrioriCes Processes PracCce InnovaCon Suppor=ng Infrastructure IniCaCves Value Crea=on Now What: Decisions, DirecCons, AcCons So What: Meaning, Analysis, InterpretaCon Products PerspecCves Procedures PossibiliCes People Skills Incen=ves to Share between Levels What: Data, InformaCon, DescripCon, Stories MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE 13-‐10-‐15 10
Why is Knowledge ! Mobilization Important?! • • • • 13-‐10-‐15 Growth of everything! Good decisions are hard! Lives are held in the balance! Tragedy of wasted resources! 11
Do we have data overload or ﬁlter failure? 13-‐10-‐15 12
Access New Yorker: John Caldwell 2000 13-‐10-‐15 13
Drowning in communicaCon? • Never in human history have we hunted for so much data, informaCon and knowledge. • Never in human history have we gathered so much that is useful but not used. • Growing feeling of being overfed with data? • Data becomes informaCon when it is informaCve. • InformaCon becomes knowledge when we use & learn. 13-‐10-‐15 14
Why now? • ProducCon – Every day, we create 2.5 quinCllion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. – This data comes from everywhere: sensors used to gather climate informaCon, posts to social media sites, digital pictures and videos, purchase transacCon records, and cell phone GPS signals to name a few. – This data is big data. h8p://www-‐01.ibm.com/soKware/data/bigdata/ 13-‐10-‐15 15
Over – ConsumpCon? Email: 144 billion email per day worldwide. (2012) Websites: 624 million (2012) Users: 2.4 billion (2012) Mobile: 6.7 billion mobile subscripCons (2012) Twi8er: 175 million tweets daily average (2012) Facebook: 1 billion users (2012) Google: 1.2 trillion searches on Google (2012) YouTube: 4 billion hours/month of video watched (2012) – Youth: spend less Cme watching TV (60%) and more Cme online (600%) – – – – – – – – 13-‐10-‐15 16
Impact New Yorker: Sam Gross 1991 13-‐10-‐15 17
Richard Heinberg Quote Taking in traumaCc informaCon and transforming it into life-‐aﬃrming acCon may turn out to be the most advanced and meaningful spiritual pracCce of our Cme. h8p://globalpublicmedia.com/how_do_you_like_the_collapse_so_far 13-‐10-‐15 18 18
Knowledge mobilizaCon as a support for decision making Other Factors Experience Judgement EmoCons Resources ConCngency PragmaCcs Evidence Values Habits Pressure TradiCons Groups Lobbyists 13-‐10-‐15 Philip Davies, Is Evidence-‐Based Government Possible? Jerry Lee Lecture 2004, Washington, DC 19
The crucial role of ! Plain Language! • The problems are complex! • Solutions require multiple sources of knowledge! • Specialized language creates barriers to accessing needed people! 13-‐10-‐15 20
Core of Value CreaCon is ConversaCon 13-‐10-‐15 21
Layman’s Language New Yorker: Dana Fradon 1975 13-‐10-‐15 22
4 Common Obstacles to Research Use: 1. The research quesCon is not perCnent to pracCce. 2. The research is not Cmely. 3. The research is not communicated in ways relevant to users. 4. Management pressures trump the use of research-‐ based evidence in decision-‐making. Source: Allen, P. et al 2007. “Commissioning research that is used: the experience of the NHS Service Delivery and OrganizaCon Research Development Programme.” Evidence & Policy, 3(1): 119-‐134, as summarized in CHSRF’s Insight and Ac5on, Issue 13, June 2007. 13-‐10-‐15 23 23
We need to be creaCve: In order to create the “ideal” future, you need a lot of ideas from which to choose otherwise the future tends to look like a linear extension of what already exists. Or If you want to know what the future is, be part of its development. (Peter Drucker) 13-‐10-‐15 24
Plain Language Summaries h8p://researchimpact.wordpress.com/ 13-‐10-‐15 25 25
Cochrane CollaboraCon h8p://www.cochrane.org 13-‐10-‐15 26 26
GranCng Councils 13-‐10-‐15 27 27
How to continue ! the conversation?! • Linking Plain Language and Knowledge Mobilization Efforts! • Canadian Knowledge Mobilization Forum! • Communities of Practice! 13-‐10-‐15 28
Canadian Knowledge MobilizaCon Forum h8p://www.knowledgemobilizaCon.net/forum Dates set for 2014 – June 9 & 10 in Saskatoon Venues selected unCl 2020 13-‐10-‐15 29 29
Knowledge Transfer and Exchange Community of PracCce 13-‐10-‐15 30 30
Contact informaCon (613) 552-‐2725 peter@knowledgemobilizaCon.net www.knowledgemobilizaCon.net @peterlevesque Fairmont Chateau Laurier 1 Rideau Street, Suite 700 O8awa, ON, K1N 8S7 13-‐10-‐15 31
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View Peter Levesque's business profile as President at Knowledge Mobilization Works and see work history, affiliations and more.
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