Published on March 4, 2014
Health Tech Meetup
Pitching Master Class
Ben Wright Director, Commercial Development www.atp-innovations.com.au September 2012
4 Principles of Pitching
1 / 15 sec
Dress for success
Customers Partners Investors … it doesn’t matter
they DON’T CARE about your technology
Content • 12 x slides • > 40 font • < 10 words / page • Be graphic
TITLE Tag Line “Quote from a credible investor or key opinion leader about your business”
PROBLEM What is the problem you solve or the unmet need you address? WHY?
SOLUTION How do you solve this problem? What is your value proposition?
OPPORTUNITY Data / Statistics on market size Existing proof points Timing
MARKET Who is your target customer? What is your relationship with the customer? Bottom-up financial forecasts
BUSINESS MODEL Explain how you will make money What is your revenue model?
CHANNELS Approach / tactics that will be used to get customers What will you do now vs. future customers
ADVANTAGE Describe your competitive advantage Registered IP, Know-how, Relationships etc.
TEAM Detail the core team and its track record Why are you the best team to take this technology to market?
ACTIVITY Detail the activities undertaken by the business to-date. Track Record / Key Metrics What will you do next?
ASK Detail the audience ask: Invest in us Partner with us Buy our vision / Buy our widget “We are raising X to do Y over Z time period”
SUMMARY This is a massive opportunity We’re better because … Demonstrated metrics This is our ask and use of funds Name + Role + Phone + Email
Review 4 elements of pitching Pitch content Pitch template
Resources www.pitchenvy.com/ www.pitchdeck.improvepresentation.com http://pollenizer.com/universal-startup-pitch-deck http://www.marsdd.com/articles/investorengagement-elements-of-a-pitch-deck/ http://www.businessinsider.com.au/seed-roundpitch-deck-tempate-2013-8?op=1#how-will-youmake-money-10
Ben Wright +61 (0)2 9209 4444 firstname.lastname@example.org
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