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Pitching master class

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Information about Pitching master class
Technology

Published on March 4, 2014

Author: ATP_Innovations

Source: slideshare.net

Description

Pitching master class for the Sydney Health Tech Meetup. Target investors, partners and customers with a strong value proposition.
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Health Tech Meetup

Pitching Master Class

Ben Wright Director, Commercial Development www.atp-innovations.com.au September 2012

4 Principles of Pitching

1 / 15 sec

Stotting

Dress for success

Customers Partners Investors … it doesn’t matter

they DON’T CARE about your technology

Content • 12 x slides • > 40 font • < 10 words / page • Be graphic

TITLE Tag Line “Quote from a credible investor or key opinion leader about your business”

PROBLEM What is the problem you solve or the unmet need you address? WHY?

SOLUTION How do you solve this problem? What is your value proposition?

OPPORTUNITY Data / Statistics on market size Existing proof points Timing

MARKET Who is your target customer? What is your relationship with the customer? Bottom-up financial forecasts

BUSINESS MODEL Explain how you will make money What is your revenue model?

CHANNELS Approach / tactics that will be used to get customers What will you do now vs. future customers

ADVANTAGE Describe your competitive advantage Registered IP, Know-how, Relationships etc.

TEAM Detail the core team and its track record Why are you the best team to take this technology to market?

ACTIVITY Detail the activities undertaken by the business to-date. Track Record / Key Metrics What will you do next?

ASK Detail the audience ask: Invest in us Partner with us Buy our vision / Buy our widget “We are raising X to do Y over Z time period”

SUMMARY This is a massive opportunity We’re better because … Demonstrated metrics This is our ask and use of funds Name + Role + Phone + Email

Review 4 elements of pitching Pitch content Pitch template

Resources www.pitchenvy.com/ www.pitchdeck.improvepresentation.com http://pollenizer.com/universal-startup-pitch-deck http://www.marsdd.com/articles/investorengagement-elements-of-a-pitch-deck/ http://www.businessinsider.com.au/seed-roundpitch-deck-tempate-2013-8?op=1#how-will-youmake-money-10

Ben Wright +61 (0)2 9209 4444 b.wright@atp-innovations.com.au

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