Pitch presentation

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Information about Pitch presentation
Marketing

Published on March 10, 2014

Author: stellachen140

Source: slideshare.net

Ye Shiyu Shih- Ting Chuan-Ting Yiwei Ayodele

THE MEDIA PLANNING PR0CESS 1 Creative Ideas 2 Product Launch 3 Media Selection—TV 4 Media Selection--Outdoor and Press 5 Media Selection--Digital and Social Media 6 Media Selection—Direct Marketing 7 Media Schedule and Budget 8 Conclusion

CREATIVE IDEAS

CREATIVE IDEAS

PRODUCT LAUNCH Public Relations Event

TV COMMERCIAL

Breakfast time Tue and Thr Breakfast time Mon, Wed and Fri

PRINT ADS

Newspapers

Magazine

OUTDOOR ADS

DIGITAL AND SOCIAL MEIDA

AGED 45-54 71 21 11 63 17 9 Facebook Twitter Flickr YouTube Linkedin Foursquare

AGED 55-64 63 21 10 50 12 6 Facebook Twitter Flickr YouTube Linkedin Foursquare

AGED 65 & OVER 55 16 9 38 10 4 Facebook Twitter Flickr YouTube Linkedin Foursquare

DIRECT MARKETING

Pulsing SCHEDUAL AND BUDGET

Media Channel Format 1st Month 2nd Month 3rd Month W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 TV ITV Coronation Street 30'' TVC Bookending Total cost 250,000 POUNDS Outdoor BillBoard (station) Bus Back full size LED 30'' Press Newspaper Full page Magazine Small page Total cost 150,000POUNDS Social/Digital YouTube TVC Facebook E-Mail Tuesday Total cost 50,000POUNDS SMS/Direct Mail SMS Weekend Mail Total cost 10,000 POUNDS Total 460,000 5% safety 23,000 Total Budget 483,000

Total 460,000 5% safety 23,000 Total Budget 483,000 Media Channel Format 1st Month 2nd Month 3rd Month W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 TV ITV Coronation Street 30'' TVC Bookending Total cost 250,000 POUNDS Outdoor BillBoard (station) Bus Back full size LED 30'' Press Newspaper Full page Magazine Small page Total cost 150,000POUNDS Social/Digital YouTube TVC Facebook E-Mail Tuesday Total cost 50,000POUNDS SMS/Direct Mail SMS Weekend Mail Total cost 10,000 POUNDS

Touch Media Thank you

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