Published on February 1, 2014
Manage your accounts quickly and easily, whenever you make a sale or purchase, wherever you happen to be, for $12 a month. Michael Mehmet – CEO and Founder, MEHMETECH pty ltd
For most Small Businesses, managing their accounts can be a chore...
For most Small Businesses, managing their accounts can be a chore... ● Time consuming ● Confusing ● Inefficient ● Expensive ● Inaccessible ● Neglected
For most Small Businesses, managing their accounts can be a chore... ● Time consuming → frustratingly slow and tedious ● Confusing → difficult to find what you need ● Inefficient → lots of manual entry/double-handling ● Expensive → pay an accountant to use it! ● Inaccessible → must run on Windows ● Neglected → no invoice = no payment
Biggest problem: having to use tools designed for ACCOUNTANTS
Biggest problem: having to use tools designed for ACCOUNTANTS Source: ABS Cat. No. 8165.0, Counts of Australian Businesses
Biggest problem: having to use tools designed for ACCOUNTANTS 100% USE/NEED ACCOUNTING SOFTWARE Source: ABS Cat. No. 8165.0, Counts of Australian Businesses
Biggest problem: having to use tools designed for ACCOUNTANTS 100% USE/NEED ACCOUNTING SOFTWARE 3% ARE ACTUALLY ACCOUNTANTS Source: ABS Cat. No. 8165.0, Counts of Australian Businesses
was designed from the ground up as a tool for SMALL BUSINESSES
was designed from the ground up as a tool for SMALL BUSINESSES ● Easy to use ● Accessible ● Secure ● Cheap
was designed from the ground up as a tool for SMALL BUSINESSES ● Easy to use the system automatically LEARNS your business – the more you use it, the easier it gets ● Accessible requires only a web browser – even on your phone ● Secure your data is automatically protected AND backed up 24/7 ● Cheap $12 a month (first month free)
was designed from the ground up as a tool for SMALL BUSINESSES ✔ Enables management anywhere, any time, on any device ✔ Reduces time wasted ✔ Provides insights into business ✔ Saves you money
Marketing Strategy What customers are saying: ● eLEDGER is easy to navigate, with a superior layout to other products ● It's nice having everything altogether ● This is basically the cost of a few cups of coffee, every month ● The most important aspect is my workflow – don't make me think! What still needs to happen: ● Disrupt the existing dependence on accountants for the ordinary day-today stuff by breaking it out of the “too-hard-basket” ● Educate sole-traders/SMEs on these fundamentals, emphasising that “workflow” aspect ● Build some brand recognition and a presence in the marketplace ● Match competitors' Direct Bank Feeds automation feature
Business Model MONTHLY SUBSCRIPTION Executive Associate Partner $12 per user $8 per user $10 per partner COST STRUCTURE Server/Domain Account Fees $132 per year $528 per year + 3% credit card processing fee People $220,000 per year Tax/Superannuation $58,000 per year Marketing $120,000 per year Other $54,000 per year ● Sales are recurring – most customers in any given month will be the same customers from the previous month ● First month free means payments basically in arrears, each month
Capital Requirements What has already happened: What still needs to happen: ●Server/domain ●Sales created, setup and paid and Marketing staff hired ●Front page professionally designed and implemented ●Development ●Main back-end developed, configured, tested and maintained ●Direct Bank Feeds setup ●Automated ●Move offices out of home office and into real security and backups setup ●SEO and Customer Support teams expanded and social networking campaigns created and in motion ●Promotional ●Customer ●Automated ●Bank service/support options setup account and Stripe account for making and receiving payments created and P/R campaigns developed, executed billing system developed and tested and receiving payments
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Pitch (englisch: to pitch = werfen, neigen, stimmen; pitch = Tonhöhe, Neigungswinkel) bezeichnet: beim Sport: im Baseball einen Wurf, siehe Pitcher
Übersetzung für pitch im Englisch-Deutsch-Wörterbuch dict.cc.
Auch Pitches mit einem zu wenig aussagekräftigen Briefing oder der fehlenden Möglichkeit eines Rebriefings werden von einigen Agenturen nicht angenommen.
Englisch-Deutsch-Übersetzung für pitch im Online-Wörterbuch dict.cc (Deutschwörterbuch).
Das Sprachangebot für Englisch-Deutsch: Wörterbuch mit Übersetzungen, Flexionstabellen und Audio, interaktivem Forum und Trainer für flexibles Lernen.
pitch 1 (pĭch) n. 1. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for ...
Pitch is a perceptual property of sounds that allows their ordering on a frequency-related scale, or more commonly, pitch is the quality that makes it ...
pitch - Traduzione del vocabolo e dei suoi composti, e discussioni del forum.
Der Pitch ist ein hoher Annäherungsschlag, der den Ball möglichst nahe an die Fahne befördern soll. Der Ball soll, anders als beim Chip, hoch ...
Pitch may refer to: Pitch (resin), a viscous substance produced by plants or formed from petroleum; Pitch (card game) (or "High Low Jack"), an American ...