Pinterest Marketing

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Information about Pinterest Marketing

Published on February 23, 2014

Author: edgepr


PowerPoint Presentation: An Overview on Pinterest Marketing Pinterest Marketing PowerPoint Presentation: © 201 4 EDGE PR Agency – Contact us 2 The concept of social bookmarking Sources: Web Trends , webtreats @ flickr Social bookmarking is the process of tagging a website and saving it for later use – the only difference between it and regular bookmarking is that you save it publicly on the internet. Pinterest is one of many social bookmarking websites, but it has one main difference from the others: it specializes in image bookmarking and sharing. The ‘social’ part of this process is the ability to share any online information with your friends, relatives, or colleagues easier and see what they have bookmarked themselves. PowerPoint Presentation: Contact us 3 The popularity of Pinterest Sources: eBizMBA , Pinterest for Business , AJ Cann @ flickr Pinterest is clearly the most popular social bookmarking website with more than 120 million monthly unique visitors. Other websites are nowhere near: reddit is in the second place with 32 million visitors every month. © 201 4 EDGE PR Agency – Estimated monthly unique visitors of social bookmarking websites (Jan 2014) PowerPoint Presentation: Contact us 4 How does Pinterest work? Sources: Mashable , Lucid-dreaming Liu @ Pinterest Once you set up an account on Pinterest, you can use it to upload or share images (known as Pins) and organize them into separate folders on any topic you can think of (known as Boards). The social angle of Pinterest is the ability to follow other users and like, comment, or Repin images that they have uploaded on their profiles to one your own Boards. Although Pinterest is mainly used by people to bookmark and organize the things they find online, there are a handful of ways to use this social network for your marketing needs. © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 5 Two ways to use Pinterest for marketing Sources: Pinterest for Business , Lucid-dreaming Liu @ Pinterest © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 6 Components of a great Pinterest business profile Sources: State of Search , Pinterest for Business , ArchDaily @ Pinterest , Allrecipes @Pinterest , Petplan Pet Insurance @ Pinterest , Jetsetter @ Pinterest , Esther Vargas @ flickr © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 7 Ways to increase the number of followers Sources: Social Media Examiner , Pinterest for Business © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 8 Product promotion on Pinterest Sources: Social Media Examiner , Debenhams @ Pinterest , MarketingProfs @ Pinterest © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 9 Contests on Pinterest Sources: The Thesis Statement , Social Media Today , Robert Banh @ flickr Pinterest is one of the best places on the internet to organize contests for your current or prospective clients. The benefits of such contests to your business include increased number of followers, website traffic, sales, and brand awareness. You must follow the Pinterest contest guidelines though, meaning you can’t require people to Pin anything from a selection, make people Repin your contest rules, or run a sweepstakes where each little action represents an entry. However, you can encourage the creativity of your followers, make it easy to enter, and create a fun activity for the people who care about your brand by offering a worthy prize and honestly picking a winner once the contest is over. © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us 10 Using Pinterest Analytics Sources: Social Media Examiner , NASA Goddard Space Flight Center @ flickr Pinterest Analytics is a powerful tool that can be used to better understand the performance of your business on the social network. The tool is completely free of charge and is accessible to any business profile that has undergone the verification process. You can find some of the statistics that are available in Pinterest Analytics on your right. Using this data, you can significantly improve your performance on this social bookmarking website. © 201 4 EDGE PR Agency – PowerPoint Presentation: Contact us Any difficulties setting up or maintaining your Pinterest profile? © 201 4 EDGE PR Agency – Then you might be in need of some advice from a professional! Edge PR organizes social media training courses which help business owners, entrepreneurs, and marketing staff to understand how all the major social networks work and how to use them for effective and successful marketing of their own business. Book a free consultation on our website or drop us an email at and we’ll get all the details to you right away.

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