Pink Mingo: The Marketing Director's Guide to MarTech

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Information about Pink Mingo: The Marketing Director's Guide to MarTech

Published on June 3, 2019

Author: ElizabethLichten1

Source: slideshare.net

1. THE MARKETING DIRECTOR’S GUIDE TO … THE MARKETING DIRECTOR’S GUIDE TO: MARTECH JUNE 2019

2. THE MARKETING DIRECTOR’S GUIDE TO … A migration to new media, the increasing ROI measurability of digital, and rapid technological advancements have given birth to the latest XTech

3. THE MARKETING DIRECTOR’S GUIDE TO … enter MarTech

4. THE MARKETING DIRECTOR’S GUIDE TO … The buzz around MarTech is at its height Marketing has become one of the most technology-dependent functions in business, Marketing Technologist jobs are on the rise and the number of MarTech listed companies has exploded! So, what is Martech? Why is it important? And how should you implement it in your brand strategy?

5. THE MARKETING DIRECTOR’S GUIDE TO … What is MarTech?

6. THE MARKETING DIRECTOR’S GUIDE TO … MarTech is the intersect of marketing and technology

7. THE MARKETING DIRECTOR’S GUIDE TO … According to Chief Marketing Technologist author Scott Brinker, the term applies to “major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.”

8. THE MARKETING DIRECTOR’S GUIDE TO … Techopedia further explains that any type of technology that has a bearing on marketing operations can be called "MarTech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

9. THE MARKETING DIRECTOR’S GUIDE TO … John Koetsier, mobile economist at Tune echoes this with his summary that "every piece of technology a marketer uses to reach a potential customer is MarTech, from an email marketing system like MailChimp to social media marketing platform like HootSuite."

10. THE MARKETING DIRECTOR’S GUIDE TO … Why should you employ MarTech?

11. THE MARKETING DIRECTOR’S GUIDE TO …

12. THE MARKETING DIRECTOR’S GUIDE TO … MarTech is the financially-savvy choice: well implemented MarTech saves time and money MarTech gives marketers tools to analyse huge quantities of data and provides real-time insights, freeing up time for more involved matters Technology and data can help deliver highly targeted marketing, allowing campaign-changing decisions to be made when they matter most This contributes to an enhanced customer experience, better campaign results and ultimately increased revenue

13. THE MARKETING DIRECTOR’S GUIDE TO … How to use MarTech in your brand strategy

14. THE MARKETING DIRECTOR’S GUIDE TO …

15. THE MARKETING DIRECTOR’S GUIDE TO … Start with your ‘why’, not your ‘how’ Work with a marketing technologist Learn from early adopters Keep it human Don’t drink the Kool-Aid MarTech is about building, managing, delivering and optimizing campaigns. It should not, and cannot replace your marketing strategy. MarTech is an add-on which will help you achieve your objectives more easily and more cost- and time- effectively. So, as always, start with a clear understanding of your objectives.

16. THE MARKETING DIRECTOR’S GUIDE TO … Start with your ‘why’, not your ‘how’ Work with a marketing technologist Learn from early adopters Keep it human Don’t drink the Kool-Aid MarTech will be ineffective if it is not in the hands of a good marketing technologist. Pick someone with a strong analytical background and a good attention to detail. If there is no suitable candidate in-house, you can choose to outsource to a large agency or work with a suitably qualified freelancer on a project-by-project basis, which can help build internal capability.

17. THE MARKETING DIRECTOR’S GUIDE TO … Start with your ‘why’, not your ‘how’ Work with a marketing technologist Learn from early adopters Keep it human Don’t drink the Kool-Aid There is no need to reinvent the wheel. Look at companies that are already using MarTech to their advantage and learn from them, both their successes and failures – but remember no two MarTech stacks are the same.

18. THE MARKETING DIRECTOR’S GUIDE TO … Start with your ‘why’, not your ‘how’ Work with a marketing technologist Learn from early adopters Keep it human Don’t drink the Kool-Aid MarTech should support creativity, not overwhelm it. MarTech is not a replacement of the human element. In fact, it should free up time to spend on the high-value personal aspects of your marketing campaigns, such as delivering engaging messages to strengthen customer relationships.

19. THE MARKETING DIRECTOR’S GUIDE TO … Start with your ‘why’, not your ‘how’ Work with a marketing technologist Learn from early adopters Keep it human Don’t drink the Kool-Aid MarTech is a tool to simplify processes, not obfuscate them. Don’t fall victim to the smoke and mirrors that may be pitched to you. Stay focused on your objectives and invest in tools which suit your brand, not just flavour-of-the- months.

20. THE MARKETING DIRECTOR’S GUIDE TO …

21. THE MARKETING DIRECTOR’S GUIDE TO … THE MARKETING DIRECTOR’S GUIDE TO: MARTECH JUNE 2019

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