Pim or no PIM that‘s the question

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Information about Pim or no PIM that‘s the question

Published on September 28, 2015

Author: bennolippert

Source: slideshare.net

1. Today‘s Objectives #1 Share basic knowledge about PIM #2 Show other integration solutions #3 When to use a PIM #4 Motivate you to rethink your process

2. Who‘s using a PIM already?

3. What‘s the main reason for a PIM Shorten new Product Introduction More time to sell those products

4. Benefits using a PIM • Consistency • Completeness • Accuracy

5. Product Information Management PIM Suppliers Media Assets ERP External Data Magento Print Media Mobile Marketplaces Collect Manage Deliver

6. PIM Parts of a PIM PIM

7. PIM as its best Multi Channel Attribute Unstructured Data Classification Language

8. PIM as its best Workflow

9. Why reinvent the wheel?

10. Extract Transform Load ETL Web Service Database File Message Queue Web Service Database File Message Queue Extract Transform Load

11. When to use ETL • Accessible data • Minor content to add • Quality of content is high • No Workflows

12. Theory meets Reality REALITY CHECK AHEAD

13. Data Cleansing • There are always Exceptions • No immediate Feedback • Flag Problems solve them in bulk • 94% of companies use spreadsheets* to manage product information * Source Ventana Research - Mastering Product Information

14. Benefits using Spreadsheets • Software is easily available • Familiar Environment • Easy to analyze • Every System can Export to it • Auto Generation of Attribute Values

15. Pitfalls using Spreadsheets • Collaboration • Figuring out trusted source • Difficult to import • No immediate Feedback

16. Our Approach • Excel as Backend Replacement • Sync Service keeps track of changes • Authentication against Magento • Assistants give immediate Feedback • Editors help working with data

17. • Enrich Data • Data isn‘t complete • Restricted Access • Needs Approval • Catalog changes • > 3k products • More than one channel • Unstructured Content • Attributes are not present in Magento • Different Classifications A PIM is for you CHANNELCATALOG WORKFLOW

18. Benno Lippert @bennolippert www.cobby.io

19. Q&A

20. THANKS!!!

21. All trademarks used in this Slides are the property of their respective owners, and no affiliation between them and Benno Lippert is expressed or implied. Attribution according to CC http://creativecommons.org/licenses/by/3.0/us/ • Slug - Jems Mayor – The Noun Project • Rocket - Sebastian Viteri – The Noun Project • Bible - Dan Hetteix – The Noun Project • Wheel - Adam Terpening – The Noun Project

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