Published on July 24, 2014
PIH | Engage
• NationBuilder complements PIH existing infrastructure with a community-building solution for increased eﬀectiveness, outreach, and engagement of the PIH | Engage network. ! • NationBuilder will help PIH staﬀ coach, track, and support PIH | Engage leaders and supporters across the country. ! • NationBuilder empowers Community Coordinators to directly leverage all NationBuilder’s organizing tools for maximum community engagement and growth, while collecting centralized data for PIH. ! • NationBuilder builds in community organizing principles proven most eﬀective at building a sustainable, eﬀective, long- lasting community, directly into the platform. NationBuilder’s goal, then, is to promote PIH | Engage’s success engaging in scalable, sustainable, peer-to-peer / people-powered organizing. NationBuilder : A Community Organizing System for PIH | Engage
PEOPLE Dynamic proﬁles of all your people, with info captured from anywhere. Includes followups & targeting. WEBSITE Multiple page types & user proﬁles. Build custom responsive designs using NationBuilder Theme Sync. FINANCES Customizable secure donation pages with goal tracking, social sharing, and personal fundraising. COMMUNICATIONS Email & text blasting, free phone number with voicemail, and deeply integrated social media. For background on NationBuilder, see Appendix I: NaitonBuilder Background NationBuilder leverages the principles of community organizing and more human technology to increase the breadth and depth of engagement among the PIH | Engage community. NationBuilder is the world’s ﬁrst Community Organizing System
The center of the NationBuilder platform focuses on advancing supporters up the PIH | Engage engagement ladder. By turning passive email recipients into volunteers, or Facebook “likes” into evangelists, PIH | Engage can increase depth of supporter engagement. ! Automated follow ups, point people, and next “actions” make organizing native to the NationBuilder platform. Move supporters up the ladder of engagement For research on the power of community organizing to build deep, engaged communities, see Appendix II: Research
Provide PIH Supporters with Tools to Organize Deepen opportunities for engagement with personal fundraising and promotion pages, user-submitted events, comments on schedule-able blog posts, and Twitter & Facebook publication to get more people involved
Mike Fisher ! 32 year old male • mikeﬁsher@email.com Facebook message • Tweet Entrepreneur, coﬀee lover, rock climber id: 15 nb: @mikef Last contacted by Lauren Cooper mikeﬁsher@email.com 2 received emails • 4 email blasts ! (323) 234 5678 5 text blasts • 1 received call Track every interaction on the website, email / social / text outreach or logged ofﬂine contacts. This centralized database of interactions and contacts makes for easy coaching and evaluation of PIH | Engage leaders and supporters. Internally Track Conversations, Actions & Coaching
Powerful email tools help you target your communications to speciﬁc groups, empower community coordinators to communicate with their networks, and complement PIH marketing efforts. Empower Community Coordinators to Communicate From: Atlanta <email@example.com> To: Jane Lee <firstname.lastname@example.org> Come to our next event! Hi Jane, ! You are invited to our annual member networking event next month! ! We’ll have food, drinks and some great speakers for our panel. RSVP here! Atlanta members
NationBuilder Match automatically matches email addresses to Facebook, Twitter, LinkedIn & Klout. Dynamically updated proﬁles highlight a supporter’s network, interests, and allow for 1:1 communication via email, social media, and text. Humanize Your Database with Rich Supporter Information
Sign up to volunteer! Jane Lee email@example.com I will plan volunteer events I will plan member events I will help recruit people I will be a chapter leader VOLUNTEER I will plan volunteer events I will plan other events I will be a chapter leader Point person Leverage peer to peer connections to increase PIH’s reach and recruit new supporters. Create roles, assign point people & recruit from anywhere on your website. Eﬀortlessly recruit & manage volunteers For research on the power of community organizing to build deep, engaged communities, see Appendix II: Research
Identify and Engage Future Leaders Social media is deeply integrated into your website & people database. Dynamically updated proﬁles capture a true picture of supporter interaction with PIH engage. Use this integrated info to search your database for your most valuable supporters and recruiters. Jane Lee liked your page 2 hours ago Mike Fisher wrote on your wall 5 hours ago Really enjoyed reading your posts! Keep up the good work! Dave McCallister retweeted you 1 day ago Lauren Cooper followed you 2 days ago
93 characters left Personalized Outreach through Multiple Mediums With an increasingly mobile base of users, leverage extremely high open rates on text blasts to spread coordinate with PIH | Engage supporters, facilitate text keyword RSVPs, and volunteer and petition opt-ins, with mobile-ready design. We are hosting a poetry reading at Pershing Cafe! Text YES to RSVP. Send text blast to 89 people Mike Fisher rsvpd via text message
Aggregate the contact information of activists and supporters working with PIH | Engage Community Coordinators. ! PIH | Engage organizers have access to the NationBuilder tools necessary to host their own events, recruit supporters & build their community. PIH | Engage Community Teams Contacts in One Place PIH | Engage
nationbuilder.com ! For more information, contact Nikki at: firstname.lastname@example.org
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