Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive...
Marketing

Published on February 27, 2014

Author: SolocalGroupUK

Source: slideshare.net

Web 2 Shop Solutions for your Web-to-store strategies Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales… Confidential document – All rights reserved – Leadformance 2013 Introduction

Web 2 Shop The most trusted Web-to-Store solution 170 Millions 130 Clients 150 000 Retail locations 80 Millions Visitors redirect to your stores Confidential document – All rights reserved – Leadformance 2013 Pages views 110 Countries

Confidential document – All rights reserved – Leadformance 2013 3

A few figures about web to store Confidential document – All rights reserved – Leadformance 2013 4

83% of purchases are made in-store Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012

88% of consumers research online before purchasing offline Confidential document – All rights reserved – Leadformance 2013

44% of visitors use the internet to find the closest retail location Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012

54% of web users look for online vouchers to then use them in-store Confidential document – All rights reserved – Leadformance 2013

80% of web users have already used a digital voucher in a store Confidential document – All rights reserved – Leadformance 2013

55% of consumers use at least 2 devices in the course of each purchase Confidential document – All rights reserved – Leadformance 2013

Consumers with PCs, smartphones and 21 local searches per week, or an average of 3 searches a day tablets do more than Confidential document – All rights reserved – Leadformance 2013 Yp survey – How Consumers Are Using Local Search

1 of 4 Google searches are local searches my boutique Paris Confidential document – All rights reserved – Leadformance 2013 Source : Chikita Insights October 2012

1/3 mobile searches are local searches Confidential document – All rights reserved – Leadformance 2013 Source : Google June 2011

53% of mobile searches have local intent (Microsoft) Confidential document – All rights reserved – Leadformance 2013

62% smartphone users use their phone on the street or on the go (at least once before their purchase) Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012

57% Smartphone users look for local info at least once a week 25% look for local info daily my store Aix en Provence Confidential document – All rights reserved – Leadformance 2013 Source: Google’s Think Insights Databoard

76% smartphone users do online research while in a store Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012

94% of clicks are made through SEO Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012

Up to 70% of savings for your paid search budget Confidential document – All rights reserved – Leadformance 2013 Source : search engine watch

What we do for you: Transforming online traffic into offline results Confidential document – All rights reserved – Leadformance 2013 20

achieved 3 conversion rate x for MIDAS car service centres Confidential document – All rights reserved – Leadformance 2013

increased “in agency” revenues by 64% within one year for Carlson Wagon Lit Travel (HAVAS Fr) Confidential document – All rights reserved – Leadformance 2013

BRIDGE multiplied SUBARU’s daily testdrives by 4 in only 7 months Confidential document – All rights reserved – Leadformance 2013

BRIDGE generated 10x more local SEO traffic in less than 2 years for PULSAT Confidential document – All rights reserved – Leadformance 2013

BRIDGE multiplied by 5 Orange’s local internet traffic in less than 1 year Confidential document – All rights reserved – Leadformance 2013

helped OPTICAL CENTER to increase in-store visits by 30% in just one year thanks to local e-vouchers policy Confidential document – All rights reserved – Leadformance 2013

BRIDGE counts for 11% of total ecommerce revenues for Gitem EURONICS France Confidential document – All rights reserved – Leadformance 2013

BRIDGE generated + 12,000 in-store visitors per month for BOULANGER outlets Confidential document – All rights reserved – Leadformance 2013 28

x10 Local traffic increase in 1 year 29 1 3 6 9 12 15 18 21 *Mean values observed for our clients Variation from M+1, with M+1 = first full month live BRIDGE local pages Confidential document – All rights reserved – Leadformance 2013 29 24

Store Locator visits translate into revenues for your stores 1 4 7 10 13 16 19 25 28 31 34 37 40 43 46 49 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Source : Converteo Source : Havas Voyage Offline sales Store Locator visits Confidential document – All rights reserved – Leadformance 2013 30

Web 2 Shop offers the most attractive customer acquisition cost on the market Google Search 0,41€ Google Display 0,27€* Confidential document – All rights reserved – Leadformance 2013 *Source : Wordstream 2012

Whatever your Web-to-Store strategy is BRIDGE meets your needs Store Locator Product Locator Coupons Lead Generation Confidential document – All rights reserved – Leadformance 2013 Click & Collect Pick up in-store clearance sales Private sales 32

Don’t wait any longer… Simple Enter cross-channel dimension without touching your existing web. Evolving BRIDGE evolves with your customers! Economical BRIDGE provides an elevated ROI whatever your commitment level is... minimum risk! Confidential document – All rights reserved – Leadformance 2013

Clients examples Confidential document – All rights reserved – Leadformance 2013 34

Store Locator Best UX dealer locator with geolocation features Confidential document – All rights reserved – Leadformance 2013 35

Store Locator The dealer locator is a base camp for conducting local digital marketing actions: appointments, vouchers, promotions… Confidential document – All rights reserved – Leadformance 2013 36

Coupons 10% OFF DOWNLOAD YOUR COUPON * Available from Monday to Wednesday Local vouchers publication is a built in feature of BRIDGE Confidential document – All rights reserved – Leadformance 2013 37

Mobile Store Locator A fully responsive design for an optimized mobile user experience Confidential document – All rights reserved – Leadformance 2013 38

iPad Store Locator Designed for tablets Confidential document – All rights reserved – Leadformance 2013 39

Facebook Store Locator Facebook app included to offer the best FB dealer locator experience to your Confidential document – All rights reserved – Leadformance 2013 customers 40

Product Locator Where to buy widget can display the stock level on each page of your website and can be associated with a particular action (e.g. reserve, buy…) Confidential document – All rights reserved – Leadformance 2013 41

Click & Collect / Pick up in store BRIDGE can be used to easily deploy a pick up in store feature Confidential document – All rights reserved – Leadformance 2013 42

Mobile Click & Collect Click & Collect and product reservation features are also compatible with smartphones Confidential document – All rights reserved – Leadformance 2013 43

Clearance sales on local pages Reserve this product Name Email Phone number Receive coupons by email. We will not communicate your information to third parties. Reserve this product Complete this product reservation 1. You will receive a confirmation email 2. The product will be put on hold for 3 days 3. To collect your purchase, go to the store customer service counter with your ID and the confirmation email Confidential document – All rights reserved – Leadformance 2013 44 Local pages generated by BRIDGE can be used to display a selection of products available locally with the possibility to add a reservation module

An intuitive back office Confidential document – All rights reserved – Leadformance 2013

96% client satisfaction Why not you? Confidential document – All rights reserved – Leadformance 2013 46

For further information please contact contact@leadformance.com www.leadformance.com Confidential document – All rights reserved – Leadformance 2013

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