Pichaipat Hongsongkeat Executive Computer Mrkt Strategy

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Information about Pichaipat Hongsongkeat Executive Computer Mrkt Strategy
Business & Mgmt

Published on March 1, 2009

Author: pichaipat

Source: slideshare.net

Description

It is my marketing project during the MIM program at PSU. My friends and I needed to think about all marketing strategies such as positioning, pricing, customizing, advertising (print ad, direct mail, radio ad, TV ad), event marketing, booth organizing, E-marketing, word-of-mouth marketing.

E xecutive C omputers Greg Baker Teresa Chen Wei-Chiao Chiu (Sharry) Ayut Hongsongkeat (M) (Now Pichaipat is Ayut’s new first name) C reate it, & … E volve it ! E C

Greg Baker

Teresa Chen

Wei-Chiao Chiu (Sharry)

Ayut Hongsongkeat (M)

(Now Pichaipat is Ayut’s new first name)

E xecutive C omputers C reate it, & … E volve it ! Direct Mail Radio ad Print ad TV ad Seminar/event marketing Trade show booth E-marketing Word of mouth/buzz marketing Q&A AGENDA E C

Direct Mail

Radio ad

Print ad

TV ad

Seminar/event marketing

Trade show booth

E-marketing

Word of mouth/buzz marketing

Q&A

AGENDA

E xecutive C omputers E C Front and Back Inside pages Executive Computers Create It, &… Evolve It! North America New York Los Angeles Toronto Montreal Skilled technicians in each location! Asia Tokyo n Shanghai Sydney Singapore Local numbers for 24-hour tech support Europe London Paris Berlin Rome Creation Elite Corporate CreationLite Evolution EvolutionXtreme . small form factor . Functions . Software . Networking . strong CPU . HDD . Software . Ultra CUP . run large jobs . Software . XL HDD . fast internet . Software . 14” screen .12” screen . . small form factor . C reate it, & … E volve it ! www.EC.com 1-800-800-EC4U . Wireless, high-speed internet . Wireless, high-speed internet Direct Mail

Front and Back

Inside pages

E xecutive C omputers C reate it, & … E volve it ! E C Very aggressive to ensure market exposure 2 We are looking at a variety of stations that high-level ………. corporate business people listen to: Country stations (i.e., KUPL) Adult contemporary (i.e., KINK, K103) Classical Talk Show (Sports, Business, Local/Regional Gov’t) At the end, we will add the Intel jingle . Radio Ad

Very aggressive to ensure market exposure

2

We are looking at a variety of stations that high-level ………. corporate business people listen to:

Country stations (i.e., KUPL)

Adult contemporary (i.e., KINK, K103)

Classical

Talk Show (Sports, Business, Local/Regional Gov’t)

At the end, we will

add the Intel jingle .

E xecutive C omputers C reate it, & … E volve it ! Print Ad E C

Print Ad

E xecutive C omputers C reate it, & … E volve it ! TV Ad : EvolutionXtreme E C EvolutionXtreme

TV Ad : EvolutionXtreme

Event Marketing On Earth Day, 2007 we will team up with multiple NGOs to do worldwide “Cradle-to-Cradle” events in cities that are considered leaders in sustainability San Francisco – Governor Schwarzenegger Portland – Scott Marshall Chicago – Mayor Davis Tokyo – TBA Berlin – TBA E xecutive C omputers C reate it, & … E volve it ! E C

On Earth Day, 2007 we will team up with multiple NGOs to do worldwide “Cradle-to-Cradle” events in cities that are considered leaders in sustainability

San Francisco – Governor Schwarzenegger

Portland – Scott Marshall

Chicago – Mayor Davis

Tokyo – TBA

Berlin – TBA

E xecutive C omputers C reate it, & … E volve it ! E X E C U T I V E C O M P U T E R S Creation Creation Lite S / Q&A Elite S / Q&A Evolution S / Q&A S / Q&A Corporate Evolution Xtreme S / Q&A E X E C U T I V E C O M P U T E R S Entry “ Windows” “ EC” (Banners) “ TV/Radio Ads” “ General Info” E C E C NAB January 2007 (LV) E3 March 2007 (LA) Entry Trade Show Booth

E-Marketing Be among the common names within the industry So when you think of computers, Dell, HP, Compaq, Gateway, EC, Toshiba, IBM/Lenovo E xecutive C omputers C reate it, & … E volve it ! E C

Be among the common names within the industry

So when you think of computers, Dell, HP, Compaq, Gateway, EC, Toshiba, IBM/Lenovo

Services Professional Social Responsibility - Local daytime - Consumer Reports, - Recycling Program - On-site techs Tom’s Hardware Guide, - NGOs - 48 hr turnaround time [H]ard|OCP - Specialize Computers - Guest Writing E xecutive C omputers C reate it, & … E volve it ! Word-of-Mouth Marketing E C

Services Professional Social Responsibility

- Local daytime - Consumer Reports, - Recycling Program

- On-site techs Tom’s Hardware Guide, - NGOs

- 48 hr turnaround time [H]ard|OCP

- Specialize Computers - Guest Writing

E xecutive C omputers Questions & Answers C reate it, & … E volve it ! E C

Questions

&

Answers

E xecutive C omputers C reate it, & … E volve it ! Would you “ recommend” our products to others ? E C

Would you

“ recommend”

our products to others ?

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