physician_marketing

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Published on January 8, 2009

Author: aSGuest9632

Source: authorstream.com

Marketing Strategies for Physician Practices : Marketing Strategies for Physician Practices Seminar Subject Areas : Seminar Subject Areas Internal Marketing Strategies External Marketing Strategies Creating a Written Marketing Plan Internal Marketing Strategies : Internal Marketing Strategies It Starts with Good Customer Service Patient Communications Patient/Employee Interactions Physician/Patient Interactions Patient Follow Ups Patient Information Packets Print Materials – Professional Looking? The Bricks and Mortar The Reception Area The Exam Rooms Modernize the Practice Use a “Shopper” Periodically Internal Marketing Strategies : Internal Marketing Strategies Customer Service Send out a Patient Newsletter Paper v. Electronic Patient Recall System Call Patients After Their Appointment Send out a Patient Satisfaction Survey Minimize Wait Times In the Reception Area Over the Telephone Reward Staff for Good Customer Service Internal Marketing Strategies : Internal Marketing Strategies Develop a Patient Referral Program Respond Promptly to Referring Physicians Reward Referring Physicians Develop and Market a First Class Website Have Saturday Clinic and/or After Hours Provide Transportation to Patients Create an Advisory Board Internal Marketing Strategies : Internal Marketing Strategies What Services Are We Providing and New Services Can We Be Providing?? External Marketing Strategies : External Marketing Strategies POSITIONING: The Battle for Your Mind Advertising : Advertising Track All Contacts Resulting From Advertising Where to Advertise Yellow Pages Billboards Magazines Newspapers Commit and Don’t Quit External Marketing Strategies : External Marketing Strategies Interact with Hospital Marketing Efforts Drive People to the Website Healthcare Newsletter Email/Fax Broadcasts Speeches Sponsorships Authorship Articles Books Provide Services at Reduced Rates External Marketing Strategies : External Marketing Strategies Create Marketing Joint Ventures with Vendors, Pharmaceuticals, Etc. Brochure Mail Outs Other Direct Mail Efforts Create Administrator Lunch Program Purchase and Distribute Specialty Items Golf Shirts to Staff Post it Pads Notepads Coffee Mugs, etc. Managed Care Marketing : Managed Care Marketing Goal: Marketing to Employees Through The Employers Strategies Brown Bag Luncheon Speeches Write Articles for Company Newsletter Provide Services at Reduced Rates Render Service at Company’s Location Add Employees to Email/Newsletter List Marketing: Put it in Writing : Marketing: Put it in Writing Create a Written Marketing Plan Monitor the Plan on an Ongoing Basis Should be a Permanent Agenda Item for Management Meetings Sample Marketing Plan Elements of a Practice Marketing Plan : Elements of a Practice Marketing Plan Marketing Goals and Objectives Target Markets Overview of Target Markets Marketing Strategies Tie to Goals and Objectives One Final Thought : One Final Thought Creating and Implementing a Marketing Plan Makes Absolutely No Sense if One’s House is not in Order!!!!!!! Questions and Answers : Questions and Answers

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